Social Saskatoon 2019
Social Saskatoon 2019 ready set go

Social Saskatoon will forever transform the way you market your business.

Featuring a stellar line-up of how-to talks and hands-on workshops covering the most timely social media and digital marketing tactics, insights and ideas you need to take your business to incredible new heights in 2019 and beyond.

Saskatchewan’s largest, most hands-on and up-to-speed social and digital marketing conference.


Learn today’s most tactical skills to grow your brand and expand your business.


Immediately implementable sales and marketing learns and road-tested case studies to keep you moving forward.

Social Saskatoon - Social Event

Lucky Bastard Distillers

814 47 St. E
Social Saskatoon Conference 2019

Broadway Theatre

715 Broadway Ave.
Social Saskatoon Workshop 2019

Innovation Place

CandleSpan Room, Atrium Building, 111 Research Dr.
Agendas - Social School Calgary 2018
Social Saskatoon - Social Event


LOCATION: Lucky Bastard Distillers – 814 47 St. E, Saskatoon


Join us for a fun conference kick-off bash with plenty of treats, drinks and surprises. Mingle with your marketing cohorts and get ready for an unforgettable event the following day. *Please note this is an optional add-on component of the conference, and is limited to the first 90 'Social' ticket purchasers.

5:30-6:00pm – FIRESIDE CHAT: Influencer Insights

Featuring Ashlyn George, The Lost Girl's Guide to Finding the World – Hear from one of Canada's most followed online voices about how she continues to grow her unprecedented reach, one authentic interaction at a time, and the ways in which brands big and small are making their mark through effective strategic partnerships and influencer marketing campaigns.
Social Saskatoon Conference 2019


LOCATION: Broadway Theatre – 715 Broadway Ave, Saskatoon


Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely marketing skills and launching them into action.

9:00-9:40am – MASTERCLASS: Social & Digital Marketing Strategy

Prepare to learn about the marketing that matters in 2019 and beyond, discover the tactics and tools that are winning from organic posts to paid reach, identify standout opportunities for your business, content and campaigns, and optimize your marketing efforts for maximum ROI in the year ahead.

9:40-10:20am – MASTERCLASS: Killer Content

Gain imperative insight into the essential components of today's most compelling written and visual content, from nailing your brand voice and crafting the perfect post to captivating still photography and can't-miss live video. Not only will you learn what to say, but how, where and when to say it, too.

10:20-10:40am – CONNECTION BREAK

Refresh your feed, high-five your neighbour, and get ready for more mad learns.

10:40-11:20am – SOCIAL STUDIES: Facebook Front & Back

Discover which Facebook content far outperforms the rest, the data insights that matter, top tools for promotion and amplification of your posts, how to affordably boost your content to custom audiences, and the most effective ways to drive actions and conversions using Facebook Business Manager.

11:20am-12:00pm – SOCIAL STUDIES: Epic Instagram Insights

Identify how to build a world-class Instagram feed, where to snap and source stunning images for your specific business, how to use the platform to drive meaningful actions and powerfully boost your brand to entirely new audiences. Learn how to drive engagement using Instagram stories, live video, Instagram insights and more.

12:00-1:00pm – LUNCH BREAK

Duck out for a bite and see you back at 1pm, or stick around and further network with your conference neighbours.

1-1:35pm – LEARNING LAB: Email Marketing

Prepare to hear unbridled, road-tested advice on the best campaign building, prospect nurturing, triggered sequencing and email automation practices around, and what the world's leading email marketers are doing to tailor, target and turn subscribers into high converting sales gold.

1:35-2:10pm – LEARNING LAB: Search Optimization

Learn the most effective strategies, techniques and tactics – both paid and unpaid – to increase your website traffic and obtain high-ranking search engine placement. In other words, nine simple ways to immediately increase the overall visibility of your business, no coding or so-called 'expert' outsourcing required.

2:10-2:25pm – BREAKOUT BREAK: Brand Yourself

Mix and mingle with your fellow conference attendees while conceiving of your head-turning, business building tagline, intro statement or elevator pitch.

2:25-3:00pm – TOOL BREAK: Marketing Tools & Technology

Discover best in class hardware, software, programs and apps to help you strategize, schedule and leverage the most shared, valuable and high-converting content in the modern marketing landscape, end the trial and error, and immediately up your game.

3:00-3:45pm – GET REAL GAMESHOW: Entrepreneurs Edition

Hear from a crop of successful entrepreneurs, dishing the highs, lows and hard-hitting lessons they've encountered along the way. Enjoy it all in the most hilarious, heart-wrenching, lighting speed sound-off you've ever seen.

3:45-4:00pm – THE RALLY: Ten Takeaways

The round-up, the roadmap, the can't-miss summary of favourite tips, tools, tactics and go-forward ideas, ripe for implementation and activation in your own business, no matter your budget, resources or realm. Ready, set, go!
Social Saskatoon Workshop 2019


LOCATION: Innovation Place – CandleSpan Room, Atrium Building, 111 Research Drive, Saskatoon


Check in, grab a seat and a coffee, and get ready to workshop your way into spectacular new digital tactics and tools for the year ahead.

9:00-9:50am – WORKSHOP 1: LinkedIn for Business

35 minutes learning, 15 minutes guided implementation. Beyond job hunting, resume reading and personal profiling, prepare to start utilizing LinkedIn's business solutions as an incredibly effective tool for building brand awareness, sharing insights and bettering your bottom line. From tailored content to targeted posts, learn how to optimize the world’s top business-oriented social platform, and create, publish and promote can’t-miss content to your tribe of followers and prospects.

10:00-10:50am – WORKSHOP 2: Blogging for Business

35 minutes learning, 15 minutes guided implementation. Prepare to finally set yourself apart with a strategic blog that conveys your invaluable insights and unparalleled expertise, and serves as a hub of compelling original content for your social feeds, organic reach, search optimization and business development efforts as a whole.

11:00-11:50am – WORKSHOP 3: Digital Advertising

35 minutes learning, 15 minutes guided implementation. Gain a meaningful understanding of the winning paid advertising strategies in today's digital landscape, from promoted content to multi-channel campaigns. Learn what's what and how and where to smartly invest your spend across Facebook, Instagram, Google, LinkedIn, Pinterest, Twitter and beyond.

12:00-1:00pm – LUNCH BREAK

Hit one of many neighbouring cafes and restaurants for a bite, and see you back at 1pm. Or, bring some eats along and stick around for a noon-hour mingle with fellow workshoppers.

1:00-1:50pm – WORKSHOP 4: Scheduling and Automation

35 minutes learning, 15 minutes guided implementation. Discover today’s top social media planning and scheduling tools, understand how to strategically automate your posts on Facebook, Instagram, Twitter and LinkedIn for maximum audience engagement and ROI, how and where planned vs. live content comes into play, and bonus apps, hacks and programs to get it done.

2:00-2:50pm – WORKSHOP 5: Data Insights and Analytics

35 minutes learning, 15 minutes guided implementation. Learn how to analyze the data behind your social and digital marketing efforts, glean meaningful insights and fine tune your posts, pages and overall strategy accordingly. Understand how to capture attention over impressions and build on the content that’s working and campaigns that are selling, in order to capture and prove social ROI and execute on a cohesive front-meets-backend marketing program.

3:00-3:30pm – THE ROUNDUP

A can't miss rundown of the world-class content and cutting-edge brands that captivated our imaginations alongside our clicks, conversations and conversions recently, and the winning mantras, mindsets and marketing strategies for the months ahead.

3:30-4:00pm – LIVE Q&A

Bring your burning questions and queries to light, leave with the answers and info you need, and prepare to implement the insights of the day in the most meaningful way.
Social School - Register conference 3

*Phase 1 denotes early-bird ticket pricing, Phase 2 is regular pricing and Phase 3 are the last remaining tickets, but rest assured that what you’re getting at each phase is the same. Buy early to save some cash and your seat!

Social Saskatoon 2019 - Conference Ticket - Phase 1 sold out
Social Saskatoon 2019 - Phase 2 tickets sold out
Social Saskatoon 2019 - Phase 3 sold out
Social Saskatoon 2019 - Phase 4 on sale now
Social School - Register workshop 3
Social Saskatoon 2019 - Evening Social ticket
Social Saskatoon 2019 - Workshop ticket on sale now
Social Saskatoon Volunteer - filled


Custom-built for today's savvy business owner, entrepreneur and marketing professional, Social School Saskatoon will change the way you see the world, and the way the world sees your business.

Social School Calgary Live Guests 2018
Presenting the lineup of leaders, doers and disruptors set to grace the Social Saskatoon stage, each of them having built entrepreneurial empires, amassed awe-inspiring followings and skilled their way to modern marketing success.
Social Saskatoon 2019 - Ashlyn George
Ashlyn George – FounderThe Lost Girl’s Guide to Finding the World

Ashlyn George, supposed-to-be high school teacher turned world travel aficionado, has spent the last 7 years exploring more than 55 countries across 7 continents, and documenting it through her Lost Girl’s Guide blog and social channels. In 2015, Ashlyn was the official travel blogger for the province of Saskatchewan, documenting the unique stories of the people, businesses and destinations in her own backyard at


Social Saskatoon 2019 - Katrina German
Katrina German – Founder,

Katrina German is an award-winning entrepreneur specializing in communications, technology and digital strategy. She is a seasoned executive, leader and strategist who has reached millions of people through digital storytelling and online media while wearing many hats – from CEO, fundraiser and digital strategist, to community manager, writer, television producer and host, video editor, speaker and trainer. Named to CBC’s Future 40 Under 40 and winner of the YWCA Women of Distinction Award for Entrepreneurship and Startup Canada Prairie Award for Innovation, Kristina is a strong believer in measured results, radical creativity and using technology to improve workflow.


Social Saskatoon 2019 - David Molesky
David Molesky – Co-Founder and Creative Director, Rock & Bloom

David Molesky is co-founder and Creative Director at Rock & Bloom, where he is the innovative force behind brand identity and design. Rock & Bloom was launched as a full-service design firm, born of the idea that design, innovation and strategy should never take a backseat. David lives these principles—his passion and pioneering nature drive a growth mindset through Rock & Bloom.


Cary Bowman – Co-Founder and President of Good Times, Lucky Bastards Distillers

Cary is the President of Good Times and Cofounder at Lucky Bastard Distillers.Entrepreneur and avid start-up investor with a panache for all things food & drink…especially the drink! When not writing short bio’s, Cary enjoys all things food and drink, family and friends, community and philanthropy.”


Social Saskatoon 2019 - Mouneeb Shahid
Mouneeb Shahid – Founder, 2 Web Design

Mouneeb is at the helm of, an award-winning website design and digital marketing agency, which he founded before the days of social media in 2004. As an experienced digital marketing strategist, he has a passion for helping businesses achieve their goals online. With more than 14 years of experience in designing, developing and managing a team that delivers top-notch web projects, he brings a wealth of information to the teams he leads and the leaders he follows, while working with outstanding clients to make their business goals a reality.


Social Saskatoon 2019 - Nykea Behiel
Nykea Behiel – Director of Marketing, Rock & Bloom

Nykea Behiel is Marketing Director at Rock & Bloom. As a brand storyteller and marketer, Nykea specializes in writing, leadership and content creation, always with a focus on creativity. She creates full-scale marketing strategies for businesses across many verticals, and from creative brief through to measurable results, her role requires constant innovation, creativity and business acumen. Nykea has spoken at events locally and internationally. Finding the story in a brand, a movement, a life, is her passion.


Social Saskatoon 2019 - Taylor McCallum
Taylor McCallum – Specialist, Business & Economics, Saskatoon Regional Economic Development Authority (SREDA)

Taylor is a data-driven economics junkie, who also enjoys finding creative outlets – something that is generally frowned upon when working with numbers. Email marketing proved to be the perfect marriage of data analysis and creativity, so she taught herself the ins and outs of the industry, and truly believes if she can learn how to maximize ROI with email, then you definitely can too!


Social Saskatoon 2019- Brad Kimball
Brad Kimball – Founder, Creature Leather

Brad is a creator and maker. His brand, Creature Supply, is commitment to simple design, quality craftsmanship and lifelong functionality. All materials used are ethically sourced and properly crafted. Whether he is building a leather canvas duffel or making a pour over coffee at his new Riversdale taller/coffee shop, it is his passion that is obvious and serves to elevate and inspire his community.


Social Saskatoon 2019 - Alisha Esmail
Alisha Esmail – CEO & Founder, Road Coffee

Alisha’s background in international development increased her passion for working with locals overseas and seeing their product receive the proper payment and recognition it deserves. It was meeting farmers and seeing their hard work first hand that turned her passion into action. This evolved into a decision to start a company that would benefit people in under developed countries, while providing a product that is in high demand in the developed world.


Social Saskatoon 2019 - Jess Tetu
Jess Tetu – Owner, Just For You Day Spas, Founder, Lia Reese Canada, Co-founder, Entrepreneur306

Named One of Canada’s Top 40 under 40, Jess is the sole owner of four Just For You Day Spas, Founder & CEO of Lia Reese Canada, Founder of 471 Recovery Resources & Co-founder of Entrepreneur306, Business Consulting & Mentorship.


Donna Vecino - The Social School
Donna Vecino – Event Manager, Social School

Donna is passionate about developing communities and support organizations that seek to create a positive societal impact, while creating spaces for people to gather and become cultural change-makers. At Social School, she connects people for purpose, and empowers communities to learn, grow and succeed on all fronts.


Jaimie Love - The Social School
Jaimie Love – Marketing & Community Manager, Social School

From Instagram to art direction, digital strategy to world-class online ad campaigns, Jaimie loves nothing more than equipping marketers and business owners alike with the modern social skills they need to succeed. A sought-after lead faculty member at Social School, she teaches a badass barre class to boot.


Kelly Doody - The Social School
Kelly Doody – Founder & CEO, Social School

Kelly is a journalist-turned-digital marketing junkie, and is committed to connecting the top marketing trends and tools with the entrepreneurs and innovators who need them most. She rarely stops talking about the knowledge share community that is marketing today, and tears up when she thinks about Social School’s role in it.


Social School Partners 2018 Calgary
Social Saskatoon is proudly made possible with the help of our pals.
Social Saskatoon - Presenting Sponsors
Saskatoon 2019 Sponsors - Hospitality Partner Hilton Garden Inn
Care to join the ride as a partner or sponsor? We’d love to have you!



There has never been a better time to invest in your brand and business