3 Hot Facts: Email Marketing Edition

The Blog

3 Hot Facts: Email Marketing Edition

Modern Marketing

August 12, 2021

Did you know…

  • More than 300 billion emails are sent globally each and every day – more than all social media platform posts combined
  • 79% of B2B marketers find email to be the most successful channel for content distribution
  • 1 in 3 email list subscribers have purchased something from a brand whose emails they recieve

As privacy walls creep higher across mobile devices and operating systems, and ad retargeting and attribution face mounting challenges for marketers, brands are re-emphasizing email marketing in a major way.

As one of the few ‘owned’ marketing channels (versus ‘earned’ and ‘paid’), subscriber list building and targeted email marketing strategies are making a return to the limelight.

From lead generation campaigns and nurture sequences to highly engagement post-purchase ‘fulfillment’ correspondence, there are endless ways we can reach our prospects and customers in their inbox, with exactly the kind of support, engagement and info they’re looking for.

Make no mistake – email marketing will head to new heights in the coming months, and we can hardly wait to watch the show.

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