Did you know…
- More than 300 billion emails are sent globally each and every day – more than all social media platform posts combined
- 79% of B2B marketers find email to be the most successful channel for content distribution
- 1 in 3 email list subscribers have purchased something from a brand whose emails they recieve
As privacy walls creep higher across mobile devices and operating systems, and ad retargeting and attribution face mounting challenges for marketers, brands are re-emphasizing email marketing in a major way.
As one of the few ‘owned’ marketing channels (versus ‘earned’ and ‘paid’), subscriber list building and targeted email marketing strategies are making a return to the limelight.
From lead generation campaigns and nurture sequences to highly engagement post-purchase ‘fulfillment’ correspondence, there are endless ways we can reach our prospects and customers in their inbox, with exactly the kind of support, engagement and info they’re looking for.