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The Blog

Top 5 Keyword Research Tools

Tools and Tips

April 27, 2020

The most crucial search engine optimization (SEO) activity is keyword research. Simplified, this is searching and finding the right words to use when producing content and creating webpages.

Searching for keywords can be overwhelming, which ultimately leads most people to quit the practice altogether. Contrary to popular belief, learning SEO isn’t rocket science and can be quite easy to maneuver, if you know what to look for.

Below are the keyword search tools that we have used and trust.

1. Answer The Public

By far our favourite keyword tool, Answer the Public is a beautifully simple website that gives a visual representation of what people are searching for online.Screen Shot 2019-11-02 at 5.40.42 PM.png

It is a great tool to use for creating new content ideas, as it supplies you with popular questions, mixes up different keywords with prepositions and comes up with 20 related search queries. The best part? It all comes in forms of visuals, that you can download and save!

Typing the word “taxes” into the main field on Answer the Public’s homepage generated the graph attached.

Simply put, the image shows what queries are being searched the most on Google and Bing. Split up by questions (as seen in this image), prepositions, comparisons, alphabeticals and related, this generated content can be exported into a cvs file for further use.

Why Use It?

  • Diverse keyword research methods
  • Great visuals
  • Downloadable reports

2. Google Ads Keyword Planner

Google Ads Keyword Planner is a free Google Ads tool for marketers of all experience levels. The tool acts as a workshop to build new search network campaigns and is simple to use. All you need to do is enter ten keywords and the program will generate keyword suggestions.

Why Use It?

  • Connected with Google
  • Large keyword database
  • User-friendly interface
  • Keyword filter feature
  • Downloadable reports

3. Keywords Everywhere

Keywords Everywhere is a browser extension that lets you instantly see exact search volume, cost per clicks and competition data for keywords on 16 different websites. It is a great tool for checking analytics for every Google search you do.

Why Use It?

  • Instant keyword analysis metrics
  • Comprehensive keyword analysis data
  • Easy to use

4. KWFinder

KWFinder covers both traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty. The tool supplies you with related keywords, autocomplete suggestions, popular questions, exact search volume, CPC and a competition level.

Why Use It?

  • Option to create lists
  • Keyword search by domain
  • SERP overview
  • Downloadable reports

5. Rank Tracker

Rank tracker provides unlimited data that tracks keywords with no limits. This tool checks positions in SERPs, looks at rankings from the exact location and analyzes the ranking performance of any keyword. The best part? When you have found the perfect keywords, you can tag, group and filter them for organization, which allows you to use them at any time.

Why Use It?

  • 23 keyword tools in one
  • Integration of Google Planner, Search Console and Google Analytics
  • Unlimited number of keywords to analyze
  • Comprehensive keyword analysis

Our Suggestions

Take the time to check out these keyword research tools, and think about what can work best for your brand and team. Ask yourself:

  • What is the most convenient?
  • What will provide you the information you are lacking?
  • Which tool will provide you with the perfect keywords that represent your brand?

At the end of the day the most important is to work smarter, not harder.