The Blog

The Blog

5 Tips to Getting Great Testimonials

Real Type

June 8, 2020

“If you say it, it’s marketing. If they say it, it’s social proof.” – Andy Crestodina

Client testimonials:

  • Use people’s written or spoken statements to help promote and advertise a business

  • Help establish credibility in an authentic and unbiased way

  • Use real people and their stories to show success with your specific products and services

Top 5 Tips:

  1. Establish what service, product or qualities you want the testimonial to highlight.
  2. Ask someone you had a strong connection with.
  3. Use testimonials that address specific questions and concerns.
  4. Make a list of where the testimonials could be published.
  5. Give someone time to think about what they want to say before a video testimonial.