When a potential customer lands on your site, they need to know that they’re in the right place, you are the solution to their problems, and that they should dive right in. Are you delivering?
While most people use Pinterest to search for recipes, tutorials or fashion inspo, it can also be used by brands to showcase a different side of the business.
We’re here to tell you that if used correctly, memes, GIFs and emojis can become tools in your marketing tactic arsenal.
The new year is upon us and experts are offering their educated predictions for social and digital marketing. The top theme for 2020 is…… Drumroll, please……
Pillars are the themes that your content follows. The infusion of these pillars is simple, and often provides a general guideline for content creation.
There are two levels of marketers on Instagram. Those who have a profile to be present, and those who are optimizing content. One isn’t better than the other, they are just at different stages in their marketing plan.
Stop scrolling thumbs with content that ticks all the right boxes. #FightThePower #StopTheScroll #ScrollHold
Simply put: LinkedIn is the wild west of untapped organic reach opportunity, where pay to play is far less formalized, content creators are few, and non-promoted posts can freely travel far and wide.
It’s been a whirlwind few weeks since Instagram rolled out its newest darling feature in IGTV, and while the dust has settled on the excitement, for many of us, countless questions remain.
Online learning across all industries will continue to grow in popularity, offer massive pros and positive benefits over traditional learning, and change the face of higher education as we know it.
We can’t promise the same 42 million Snapchat views that Kim K’s comeback received, but we can admit the engagement her return to social media had us intrigued.
Whether you’re on board with paying to have your branded content shown on Facebook, Instagram and Google or not, the social media landscape is forever moving in this monetized direction.
Sponsored social ranked first among all other channels for overall effectiveness, scoring 7.27 on a 10-point scale. Read more about what to charge and how to measure results.
Would you believe that it’s only the 6th most popular social media platform? The almighty Facebook is the most popular, followed by YouTube. The next three are messaging apps, and then Instagram slides in at #6.
Even if reporters aren’t picking up press releases, they are still extremely valuable to marketers. A press release published online has the potential to generate significant organic SEO.
If you’re going to use any video platform to stream your content, YouTube is the way to go. It is the second largest search engine, after Google, and it hosts over 1.9 billion monthly users.
Ads being cropped? Here’s our go-to guide for ad dimensions on Facebook.
Guest blogger Lucy Dunne of Dunnebells discusses her top picks for blogging tools and tech.
LinkedIn business pages give you access to analytics that will tell you how your content is doing, who is interacting and more. Watch this video to learn the three main areas of LinkedIn Analytics.
Ahhhhh… the wonderful world of marketing technology! Software, hardware, apps, hacks, tools, tips and – you betcha – selfie sticks. We’ve compiled our latest list of software favs from a few hot categories.
Using too many hashtags makes them ineffective and a # becomes a logo or symbol instead of a marketing tool.
“If you say it, it’s marketing. If they say it, it’s social proof.” – Andy Crestodina. Client testimonials can impact your brand’s reputation more than any amount of paid advertisement.
This isn’t another post about which brands are best staying connected with their audiences and capitalizing on a population currently glued to their mobile devices. Here’s what it is instead.
Strategies, goals and tactics are constantly changing and evolving in marketing. With the rise of digital and social media, it is nearly impossible to predict where the industry is headed.
We sat down with our marketing coordinator Danielle Hammond to discuss frequently asked questions regarding her job, marcom and PR in general.
Nothing beats a good playlist! Check out our fave tunes, from pumpin’ summer jamz, to classical instrumental melodies, perfect for those website coding days!
In this Digital Marketing Basics post, we’ll go over how to start advertising online and using basic analytics to optimize your online presence.
Business accounts on Instagram are seeing reduced engagement due to the platform’s ever-changing algorithm.
We’ve learned that by 2020, our seemingly modern Canadian workplace will be short 220,000 skilled workers in the digital communications and technology sector.
Let’s talk about what made it on the “hot” list for social media in 2016!
Using beer as a social lubricant, Jim Button leverages his many experiences in marketing and building communities to create a more connected Calgary.
Get smart, get social at Canada’s premier digital marketing school.
and at the top of your game.
Keeping you in the loop
Keeping you in the loop and at the top of your game.