When a potential customer lands on your site, they need to know that they’re in the right place, you are the solution to their problems, and that they should dive right in. Are you delivering?
While most people use Pinterest to search for recipes, tutorials or fashion inspo, it can also be used by brands to showcase a different side of the business.
We’re here to tell you that if used correctly, memes, GIFs and emojis can become tools in your marketing tactic arsenal.
The new year is upon us and experts are offering their educated predictions for social and digital marketing. The top theme for 2020 is…… Drumroll, please……
Pillars are the themes that your content follows. The infusion of these pillars is simple, and often provides a general guideline for content creation.
There are two levels of marketers on Instagram. Those who have a profile to be present, and those who are optimizing content. One isn’t better than the other, they are just at different stages in their marketing plan.
Stop scrolling thumbs with content that ticks all the right boxes. #FightThePower #StopTheScroll #ScrollHold
Simply put: LinkedIn is the wild west of untapped organic reach opportunity, where pay to play is far less formalized, content creators are few, and non-promoted posts can freely travel far and wide.
It’s been a whirlwind few weeks since Instagram rolled out its newest darling feature in IGTV, and while the dust has settled on the excitement, for many of us, countless questions remain.
Online learning across all industries will continue to grow in popularity, offer massive pros and positive benefits over traditional learning, and change the face of higher education as we know it.
We can’t promise the same 42 million Snapchat views that Kim K’s comeback received, but we can admit the engagement her return to social media had us intrigued.
Whether you’re on board with paying to have your branded content shown on Facebook, Instagram and Google or not, the social media landscape is forever moving in this monetized direction.
Sponsored social ranked first among all other channels for overall effectiveness, scoring 7.27 on a 10-point scale. Read more about what to charge and how to measure results.
Think of yourself as a consumer. Where do you go and how long are you on each platform? This graphic indicates the best (and worst) times to post on the Top 4 social platforms.
Searching for keywords can be overwhelming. Contrary to popular belief, learning SEO isn’t rocket science and can be quite easy to maneuver, if you know what to look for.
There’s a reason the expression says ‘the pen is mightier than the sword.’ Words have the power to alter meaning, feelings and motivation. Learn more about the ultimate list of words that convert leads into sales.
While the process to set up a Facebook page for your business can be relatively straightforward, there are a few important steps that are important to remember if you want to have an engaging and well run page.
The constant social media image size search just got a bit easier! Check out the infographic for up-to-date image sizes for your favourite platforms.
If your company doesn’t have a business page on this platform you’re missing out on the opportunity to connect with your community – from employees and stakeholders to customers and partners.
June Social Club’s topic was ‘Blogging for Business,’ and if hot learns and expert tips was the measure, it was by all accounts a smashing success. It was also a morning of networking, examples and inspiration.
We’ve tested, tweaked and optimized tens of thousands of posts, and are ready to bring you our top tips on finding, identifying and targeting the right people with Facebook ads.
April 28, 2020 | Beyond taking care of each other, the question we’re asking ourselves 25 times a day is, quite simply, “How am I?” It’s a loaded one, to be sure.
It’s time to rally. To come together and hold on tight. Not to our finances and our fears, but each other. To show up in our hearts and minds harder and louder than ever before.
Morning people. We know them, we love them, we are not them. Yoga, breakfast for the family, meditation, hydro-therapy, volunteering at the local shelter, knitting a sweater and planting a whole garden (because that’s normal, right?)
Sticky content and even stickier customers. It’s an A+ marketing tactic for service-based businesses and B2B enterprises facing a tougher content challenge than their retailing counterparts.
How well do they know each other? We played the Newlywed Game with Marketing Director Jaimie Love and Operations Manager Donna Vecino. Take a peek at the results!
In today’s on-the-go marketplace, it’s important to know the most important strategies and tactics to leverage social media and the digital space to promote your business.
The need to build trust, openness, authenticity, and accountability with your fans and followers, customers and prospects has never been more real. Every brand – be it B2B, B2C or otherwise – has a story to tell.
As marketers, advertisers and social media strategists, we’ve been admiring the heck out of these cool femme-forward campaigns.
This holiday season you can give a Social School course, valued at $299 each, to a local entrepreneur in need.
Snapchat just announced “Snapchat Spectacles.” As they continue to evolve, they telling a more mature demographic they are ‘not eligible’ to play?
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