Modern Marketing
all things
Social strategies, digital tactics, platform updates, killer campaigns, endless inspo.
DIVE IN.
January 4, 2021
December 14, 2020
December 14, 2020
November 18, 2020
November 18, 2020
When a potential customer lands on your site, they need to know that they’re in the right place, you are the solution to their problems, and that they should dive right in. Are you delivering?
October 12, 2020
October 12, 2020
Unfortunately, not everything you read on the internet is true. “Best practices” on one social media platform may be different for your target market. Do. Your. Own. Research.
September 23, 2020
September 23, 2020
August 10, 2020
advertising, analytics, budget, campaign, digital advertising, measure, monitoring, Online advertising
February 21, 2020 | You know the old John Wanamaker quote: “Half the money I spend on advertising is wasted; the problem is, I don’t know which half!”
August 10, 2020
advertising, analytics, budget, campaign, digital advertising, measure, monitoring, Online advertising
July 20, 2020
July 20, 2020
June 29, 2020
June 1, 2020
May 11, 2020
April 21, 2020
April 6, 2020
March 9, 2020
Every generation has a list of slang words that, looking back, they regret saying. Most of the time these slang words can be forgiven as a momentary lapse of sanity.
February 3, 2020
While it may not be possible to lower prices to match those Amazon’s, there is still potential to capture your niche audience online.
January 24, 2020
The app has become a creative outlet for young adults and teens, especially within Generation Z. As TikTok begins to rise in popularity, marketers are wondering if this is a wise place to invest.
January 6, 2020
December 15, 2019
December 6, 2019
December 2, 2019
November 19, 2019
November 19, 2019
November 17, 2019
November 17, 2019
With all of the moving pieces, it’s understandable that content marketing has its fair share of challenges. As with anything, mistakes are inevitable. However, the persistence of the same mistakes is less than desirable.
November 14, 2019
November 14, 2019
Whether you’re writing a blog title or an email subject line, the main goal is to get readers to take some sort of action. So how do we cut through the noise and pull the eyeballs our way?
November 1, 2019
November 1, 2019
October 4, 2019
There are two levels of marketers on Instagram. Those who have a profile to be present, and those who are optimizing content. One isn’t better than the other, they are just at different stages in their marketing plan.
October 4, 2019
September 24, 2019
September 24, 2019
September 20, 2019
August 21, 2019
August 12, 2019
August 10, 2019
July 3, 2019
June 21, 2019
LinkedIn may seem like another social channel you have to keep up with, but it’s a much more powerful tool when used appropriately. Here are five reasons why you should start leveraging LinkedIn right now.
June 4, 2019
Simply put: LinkedIn is the wild west of untapped organic reach opportunity, where pay to play is far less formalized, content creators are few, and non-promoted posts can freely travel far and wide.
May 23, 2019
Another season of the Social School City Series is complete. Looking back, we couldn’t be more thrilled with the events in Kelowna, Ottawa, Saskatoon, and Edmonton.
February 15, 2019
January 3, 2019
July 24, 2018
July 2, 2018
February 15, 2018
February 15, 2018
July 26, 2017
July 26, 2017
Online learning across all industries will continue to grow in popularity, offer massive pros and positive benefits over traditional learning, and change the face of higher education as we know it.
April 19, 2017
April 19, 2017
Is it more important to have the best research and analytics or does art that achieves organic reach better serve your business?
March 16, 2017
March 16, 2017
February 22, 2017
Just in case you need a reminder of why blogging is a very big winner for any modern day business.
February 22, 2017
February 2, 2017
February 2, 2017
January 18, 2017
January 4, 2017
December 22, 2016
December 8, 2016
November 10, 2016
October 6, 2016
In 2015, the Oxford Dictionary Word of the Year was “Face with Tears of Joy Emoji”! It beat out “on fleak,”“lumbersexual” and “ad blocker”.
September 21, 2016
Take a look at our list of favourite forward-thinking marketing tactics that our fellow Canadians are using right now.
September 14, 2016
The leaves are falling, Pumpkin Spice Lattes are brewing, and you’re feeling motivated to get back into the marketing swing. Here’s a list of the top books to dive into this season.
May 23, 2016
May 4, 2016
April 28, 2016
Top tools, insights, ideas and inspirations.
and at the top of your game.
Keeping you in the loop
Keeping you in the loop and at the top of your game.