When a potential customer lands on your site, they need to know that they’re in the right place, you are the solution to their problems, and that they should dive right in. Are you delivering?
Unfortunately, not everything you read on the internet is true. “Best practices” on one social media platform may be different for your target market. Do. Your. Own. Research.
February 21, 2020 | You know the old John Wanamaker quote: “Half the money I spend on advertising is wasted; the problem is, I don’t know which half!”
Every generation has a list of slang words that, looking back, they regret saying. Most of the time these slang words can be forgiven as a momentary lapse of sanity.
While it may not be possible to lower prices to match those Amazon’s, there is still potential to capture your niche audience online.
The app has become a creative outlet for young adults and teens, especially within Generation Z. As TikTok begins to rise in popularity, marketers are wondering if this is a wise place to invest.
With all of the moving pieces, it’s understandable that content marketing has its fair share of challenges. As with anything, mistakes are inevitable. However, the persistence of the same mistakes is less than desirable.
Whether you’re writing a blog title or an email subject line, the main goal is to get readers to take some sort of action. So how do we cut through the noise and pull the eyeballs our way?
There are two levels of marketers on Instagram. Those who have a profile to be present, and those who are optimizing content. One isn’t better than the other, they are just at different stages in their marketing plan.
LinkedIn may seem like another social channel you have to keep up with, but it’s a much more powerful tool when used appropriately. Here are five reasons why you should start leveraging LinkedIn right now.
Simply put: LinkedIn is the wild west of untapped organic reach opportunity, where pay to play is far less formalized, content creators are few, and non-promoted posts can freely travel far and wide.
Another season of the Social School City Series is complete. Looking back, we couldn’t be more thrilled with the events in Kelowna, Ottawa, Saskatoon, and Edmonton.
Online learning across all industries will continue to grow in popularity, offer massive pros and positive benefits over traditional learning, and change the face of higher education as we know it.
Is it more important to have the best research and analytics or does art that achieves organic reach better serve your business?
Just in case you need a reminder of why blogging is a very big winner for any modern day business.
In 2015, the Oxford Dictionary Word of the Year was “Face with Tears of Joy Emoji”! It beat out “on fleak,”“lumbersexual” and “ad blocker”.
Take a look at our list of favourite forward-thinking marketing tactics that our fellow Canadians are using right now.
The leaves are falling, Pumpkin Spice Lattes are brewing, and you’re feeling motivated to get back into the marketing swing. Here’s a list of the top books to dive into this season.
and at the top of your game.
Keeping you in the loop
Keeping you in the loop and at the top of your game.