Branding doesn’t have to mean putting your logo into the top corner of a photo. The most prominent form of branding on social media is through the strategic use of fonts and colours.
We are asked from a young age who our ‘heroes’ are, and we are told to emulate those qualities we so admire. Having a mentor is essentially the grown-up version of asking a child who their hero is.
“If you say it, it’s marketing. If they say it, it’s social proof.” – Andy Crestodina. Client testimonials can impact your brand’s reputation more than any amount of paid advertisement.
While social media was created to be a virtual community, we often find ourselves playing the comparison game which can be detrimental to mental health.
Strategies, goals and tactics are constantly changing and evolving in marketing. With the rise of digital and social media, it is nearly impossible to predict where the industry is headed.
Morning people. We know them, we love them, we are not them. Yoga, breakfast for the family, meditation, hydro-therapy, volunteering at the local shelter, knitting a sweater and planting a whole garden (because that’s normal, right?)
Nothing beats a good playlist! Check out our fave tunes, from pumpin’ summer jamz, to classical instrumental melodies, perfect for those website coding days!
How well do they know each other? We played the Newlywed Game with Marketing Director Jaimie Love and Operations Manager Donna Vecino. Take a peek at the results!
Heading into this Canada Day long weekend, we thought it would be the perfect time to share our top picks for #SummerReads.
The need to build trust, openness, authenticity, and accountability with your fans and followers, customers and prospects has never been more real. Every brand – be it B2B, B2C or otherwise – has a story to tell.
The natural question is: as the trend towards digital, social and online ad campaigns steamrolls upward, how much longer will print publications be around?
Being an entrepreneur (a successful one, at that) is a whole lot harder than it sounds. Here are a few reasons you should think twice before ditching your day job for your entrepreneurial dream.
We’re deepening our commitment to entrepreneurs through a series of game-changing scholarship programs launching this week, beginning with the gifting of 5 free website builds to deserving local companies!
Millennials are defined as being born between 1980 and the mid-1990’s and if you haven’t heard, their work ethic (or lack thereof), is a topic for debate.
Using beer as a social lubricant, Jim Button leverages his many experiences in marketing and building communities to create a more connected Calgary.
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