Real Type
an honest dose of
Reality checks, overwhelm, highs, lows and hallelujahs.
The modern marketing battle is real, and we're right there with you.
sink in.
June 4, 2021
May 24, 2021
May 24, 2021
March 10, 2021
March 10, 2021
Branding doesn’t have to mean putting your logo into the top corner of a photo. The most prominent form of branding on social media is through the strategic use of fonts and colours.
September 26, 2020
September 26, 2020
We are asked from a young age who our ‘heroes’ are, and we are told to emulate those qualities we so admire. Having a mentor is essentially the grown-up version of asking a child who their hero is.
July 20, 2020
July 20, 2020
June 8, 2020
“If you say it, it’s marketing. If they say it, it’s social proof.” – Andy Crestodina. Client testimonials can impact your brand’s reputation more than any amount of paid advertisement.
June 8, 2020
May 18, 2020
May 18, 2020
April 27, 2020
March 30, 2020
March 26, 2020
March 18, 2020
March 6, 2020
January 30, 2020
While social media was created to be a virtual community, we often find ourselves playing the comparison game which can be detrimental to mental health.
January 7, 2020
Strategies, goals and tactics are constantly changing and evolving in marketing. With the rise of digital and social media, it is nearly impossible to predict where the industry is headed.
December 2, 2019
Morning people. We know them, we love them, we are not them. Yoga, breakfast for the family, meditation, hydro-therapy, volunteering at the local shelter, knitting a sweater and planting a whole garden (because that’s normal, right?)
November 26, 2019
October 1, 2019
September 21, 2019
September 4, 2019
August 29, 2019
August 29, 2019
August 13, 2019
August 13, 2019
Nothing beats a good playlist! Check out our fave tunes, from pumpin’ summer jamz, to classical instrumental melodies, perfect for those website coding days!
July 25, 2019
July 25, 2019
How well do they know each other? We played the Newlywed Game with Marketing Director Jaimie Love and Operations Manager Donna Vecino. Take a peek at the results!
July 17, 2019
July 17, 2019
June 27, 2019
Heading into this Canada Day long weekend, we thought it would be the perfect time to share our top picks for #SummerReads.
June 27, 2019
June 13, 2019
June 13, 2019
April 11, 2019
January 10, 2019
June 4, 2018
February 9, 2018
July 5, 2017
June 22, 2017
The need to build trust, openness, authenticity, and accountability with your fans and followers, customers and prospects has never been more real. Every brand – be it B2B, B2C or otherwise – has a story to tell.
May 4, 2017
The natural question is: as the trend towards digital, social and online ad campaigns steamrolls upward, how much longer will print publications be around?
March 29, 2017
Being an entrepreneur (a successful one, at that) is a whole lot harder than it sounds. Here are a few reasons you should think twice before ditching your day job for your entrepreneurial dream.
March 22, 2017
March 8, 2017
February 15, 2017
December 29, 2016
December 15, 2016
December 15, 2016
December 1, 2016
December 1, 2016
We’re deepening our commitment to entrepreneurs through a series of game-changing scholarship programs launching this week, beginning with the gifting of 5 free website builds to deserving local companies!
November 24, 2016
November 24, 2016
Millennials are defined as being born between 1980 and the mid-1990’s and if you haven’t heard, their work ethic (or lack thereof), is a topic for debate.
November 3, 2016
November 3, 2016
October 13, 2016
Using beer as a social lubricant, Jim Button leverages his many experiences in marketing and building communities to create a more connected Calgary.
October 13, 2016
September 29, 2016
September 29, 2016
April 26, 2016
April 25, 2016
February 7, 2016
Top tools, insights, ideas and inspirations.
and at the top of your game.
Keeping you in the loop
Keeping you in the loop and at the top of your game.