Setting Up Your Facebook Business Page

 
 
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August 6, 2019

by: CJ TuffMarketing & Communications Coordinator at Mayfair

While the process to set up a Facebook page for your business can be relatively straightforward, there are a few important steps to remember if you want to have an engaging and well run page.

To get started with a business page, simply go to facebook.com/business and click Create a Page from the dropdown in the top right corner. Unlike other social media profiles, you will need to use a personal Facebook account to set up your Business Page, rather than simply creating a business profile as you would for Twitter or Instagram. 

After filling out the business info for your page, Facebook will guide you through the steps to set up your business page. Starting with: 

  1. Photos and Visuals

One of the most important factors to establishing a successful Facebook business page is to have a clean, well designed layout. 

For a profile picture, it’s a good idea to use a high resolution image of your logo. One thing to note is that your profile picture will be cropped to a circle, so if you have a square or rectangle image as your profile picture, you’ll want to make sure that nothing important will be cropped off when uploaded. 

The main image that will be shown on your page is the cover image at the top of the page. On both mobile and desktop this will be the most prominent image while users first go to your page, and you want to make sure you are establishing your brand identity in a visually appealing manner.

Whether you choose to go with some important visual aspect of your company, or something advertising your product, you want to make sure that you are using a high quality, properly sized image that while show up as intended. If you are having trouble finding something to use as a header, check out stock image sites such as iStock or Shutterstock

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2. Business Information

Once you have the design elements of your page formatted, it’s time to populate your page through the About tab on the left hand side of the page. This is where you’ll include all of the relevant information and details that a customer would want to see when they search you on social media. You’ll also want to make sure you have a username set up to make it easier for users to find you through Facebook.

The most obvious details to populate are your location and contact information. For many users all they want to know is where you are, and how to get in touch with you. This is especially necessary for brick and mortar businesses. Since your aim is to get customers to come in person to your store, you want to remove any barriers that might prevent that. Having your business hours, location, directions, transit instructions, and any other relevant information is a must.

If you are a digital company, your Facebook profile will mainly be a supplementary piece of your online profile. Your main goal is to direct customers to your webpage, and to make a purchase or however you want them to engage with your company. Make sure that your website info is correct and easily accessed. 

One of the ways to increase direct engagement is to use the Button feature on your page. This call to action can be customized with a number of different button types from “Contact Us” to “Shop Now”. Choose the one that is most suited for your page.

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3. Using Tabs and Sections

There are also a number of sections available for your page that you can utilize and further customize your page. These tabs will not only allow you to include important information to your page, but will also add a customizable visual component to your page. Depending on the tabs you choose, these sections will appear in order on your page. 

Under the “Settings” tab, you can access the “Tabs and Template” section, this is where you can select and de-select the tabs that are most relevant for your business. You can choose from one of nine templates depending on your business type, and then select the tabs corresponding to your offerings.

There are also a number of sections available for your page that you can utilize and further customize your page. These tabs will not only allow you to include important information to your page, but will also add a customizable visual component to your page. Depending on the tabs you choose, these sections will appear in order on your page. 

Under the “Settings” tab, you can access the “Tabs and Template” section, this is where you can select and de-select the tabs that are most relevant for your business. You can choose from one of nine templates depending on your business type, and then select the tabs corresponding to your offerings.

There are also a number of sections available for your page that you can utilize and further customize your page. These tabs will not only allow you to include important information to your page, but will also add a customizable visual component to your page. Depending on the tabs you choose, these sections will appear in order on your page. 

Under the “Settings” tab, you can access the “Tabs and Template” section, this is where you can select and de-select the tabs that are most relevant for your business. You can choose from one of nine templates depending on your business type, and then select the tabs corresponding to your offerings.

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There are also a number of sections available for your page that you can utilize and further customize your page. These tabs will not only allow you to include important information to your page, but will also add a customizable visual component to your page. Depending on the tabs you choose, these sections will appear in order on your page. 

Under the “Settings” tab, you can access the “Tabs and Template” section, this is where you can select and de-select the tabs that are most relevant for your business. You can choose from one of nine templates depending on your business type, and then select the tabs corresponding to your offerings.

If you are a restaurant or cafe, you’ll likely want to upload a photo of your menu. Or if you are a concert promoter or venue, having an up-to-date events section should be a priority for your Facebook page. No matter what sort of business you are, your page should reflect the most important info that a customer would want to see when they search for you online. 

Once you have your page built out to your standards, make sure it is published in your settings tab. 

4. Set up Business Manager

To be able to post and get the most out of your Facebook page, you’ll want to set up Facebook Business Manager. Through Business Manager you’ll be able to effectively manage direct messages and comments on your page, schedule future posts, and get more advanced insights and details about your audience. Business Manager is especially useful if you have more than one person that will be posting to your corporate page, as it allows you to access all your page information from a centralized place.  


To set up Business Manager:

  1. Go to business.facebook.com.

  2. Click Create Account.

  3. Enter a name for your business, select the primary Page and enter your name and work email address.

  4. Enter your information in the rest of the required fields.

Within Business Manager you’ll have the option to add or remove other people as administrator and different roles with varying levels of access to your page. It’s good practice to limit the access for users whenever possible, and only those who need full access should be able to alter the most fundamental parts of your page. 

If you have more than one Facebook page for your business, you can add and manage your different pages through Business Manager. This can be helpful if you operate in different cities and countries, and need to strategically localize your content for each location.

5. Next Steps

Once you have your Facebook page set up, there are an incredible number of opportunities to increase engagement and awareness of both your page, and your company as a whole. 

You’ll want to start by getting involved on Facebook, and posting content that will be engaging for users. Photos of your business or your employees is a great way to start building out quick content for your page. Look out for content from other sources to share on your page as well from like-minded business or community associations.

Once you are comfortable with the platform, you might want to look at advertising on Facebook as a way of increasing your reach. In recent years it has become more and more difficult to build a truly organic audience on social media, and Facebook is no exception. They want you to pay for ads in order to build an effective network, and while that may seem daunting, it is easier now than ever before to get started with social media advertising. 

With the incredible amount of user data available, you can serve your ads to highly targeted and relevant audiences. For the basics on how to get started with advertising on Facebook, and a more in-depth look at the capabilities of the platform, be sure to check out the Self Guided Online Course - Facebook for Business from the Social School.