Software for your Social
July 12, 2018
Ahhhhh… the wonderful world of marketing technology! Software, hardware, apps, hacks, tools, tips and – you betcha – selfie sticks.
Since this is hands down one of our most favourite places to play, and one of the areas of a company’s marketing strategy that can have the biggest impact on overall productivity, promotional efforts and yes, bottom line, we’ve compiled our latest list of software favs from a few hot categories.
Check ’em out and let us know what you think!
Photo Snapping and Editing Apps
Not only is this app a simple and powerful photo editing tool, Camera+ lets you take photos right within the app for the best mobile photography experience. Choose to shoot manually for ultimate control or pick from one of many modes, for a little extra assistance.
This powerful editing tool puts you in full control of your images and is one of the easiest to use, making it a quick favourite. Afterlight has an extensive library of natural filters or you can even create your own to match the exact aesthetic you’re going for.
Quotes and Quick Graphics Apps
All of the features you know and love from Canva on your desktop, now in the palm of your hand. Download the Canva app to create beautiful designs anywhere, even faster.
This app has a lot to offer, with a ton of photo editing options included. Enlight stands out because of the ways you can manipulate your photos. The Mixer tool lets you blend photos together to create a unique double exposure, and then experiment with a few different ways to add text and graphics to your pics.
Social Media Scheduling Apps
Planoly is simple, clean and easy to use, making it one of the most popular Instagram planning and scheduling apps out there. Our absolute favourite feature of Planoly is their planning grid and corresponding calendar. Upload new photos and drag, drop and rearrange to see how your grid will look as you map out your monthly content. Pay attention to the calendar to see if you missed a post on a certain day, and engage with comments and conversations right in the app.
This legendary app lets you visually plan and schedule social media posts wherever and whenever. One of our favourite (and arguably the coolest) features available is the ability to find and repost user-generated content. Search by hashtag, save directly to your library and properly credit because Later automatically saves the creator’s username for you. Woot woot!
Insights and Analytics Apps
With Sprout’s social media analytics, you can measure performance across Facebook, Twitter, Instagram and LinkedIn, all within a single platform. All of your analytics in one place? Not only will it be easier to track and compare your efforts across multiple profiles and platforms but you may even have time to write an extra blog post… or hit up Happy Hour, whichever comes first!
If Instagram is your company’s jam, then Iconosquare may be the app for you. Designed specifically for Instagram, one of the standout features that separates this tool from others is the insights into Instagram stories. With higher level plans, you can also get influencer analytics as well.
Did you know you can track social media performance with Google Analytics? Find out which social platforms are sending the most traffic to your site. You can also use UTM links to track a specific social campaign’s performance. This is the closest you’ll get to measuring your true social media ROI.