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The right-now social and digital marketing skills you need

How-to sessions and hands-on workshops, delivered by industry-leading experts

 
 

WHEN

November 26 - 29, 2019
Attend 1 day or all 4

WHERE

CONFERENCES: Calgary Central Library - 800 3 St. SE
WORKSHOPS: Social School Campus - 200, 1321 9 Ave. SE

WHO should attend

Entrepreneurs, marketers,
creatives and beyond

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ALBERTA’S CAN’T-MISS MARKETING EVENT

Social Calgary 2019 is a week that will change the way you see the world, and the way the world sees your business.

 
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2 CONFERENCE DAYS

Auditorium setting, 30-45 minute how-to sessions

THE SOCIAL CONFERENCE: NOV 26

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7:30-8:30 – REGISTRATION & COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely social marketing skills in town.

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8:30-9:30 – SOCIAL STRATEGY

Prepare to learn about the marketing that matters in 2020 and how to optimize your online marketing efforts for maximum ROI in the year ahead.

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9:30-10:15 – KILLER CONTENT

Imperative insight into today's most compelling written and visual content, from brand voice to can't-miss live video. Learn what to say, and how, where and when to say it, too.

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10:15-10:30 – CONNECTION BREAK

Refill your coffee, refresh your feed, meet someone new, and get ready for more mad social learns.

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10:30-11:15 – FACEBOOK FRONT & BACK

Discover which Facebook content far outperforms the rest, the data insights that matter, top tools for amplifying your posts, and the most effective ways to drive actions and conversions.

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11:15-12:00 – EPIC INSTAGRAM INSIGHTS

Learn how to build a world-class feed, drive meaningful actions and engagements, and powerfully boost your brand to entirely new audiences using Stories, IGTV and more.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more jam-packed social studies.

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1:00-1:45 – LINKEDIN WINS

Finally – start utilizing LinkedIn as a leading tool for building awareness, sharing expertise and bettering your bottom line. From tailored content to targeted posts, learn how to publish and promote can’t-miss content and fully optimize the world’s most under-leveraged social platform.

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1:45-2:15 – PAID SOCIAL

Discover today’s top paid social strategies from promoted content to multi-channel campaigns, and where to smartly invest your spend across Facebook, Instagram, LinkedIn, Pinterest, Twitter and beyond.

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2:15-2:30 – CONNECTION BREAK

Take a breath, high five your neighbour and prepare for the homestretch.

2:30-3:15 – SOCIAL ANALYTICS

Analyzing the numbers, insights and analytics that matter across your marketing platform mix, determining your precise social ROI, and fine-tuning your posts, pages and strategy accordingly.

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3:15-3:45 – THE SOCIAL MARKETER'S SHOWCASE

Hear from a crop of dynamite marketers and entrepreneurs who’ve seen incredible success as a result of their social media marketing efforts. Hear their hits, wins and misses, and their best bets for 2020 and beyond.

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3:45-4:00pm – TOOLS & TAKEAWAYS

Cap off the day with a roadmap, game plan and can't-miss summary of social marketing tools, tactics and go-forward ideas, ripe for implementation and activation in your business, no matter your budget, resources or realm.

THE DIGITAL CONFERENCE: NOV 27

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7:30-8:30 – REGISTRATION & COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely digital skills and launching them into action.

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8:30-9:30 – DIGITAL STRATEGY

Discover how to leverage new or existing digital tactics to entirely new heights in 2020, from email marketing to blogging, podcasting, video, influencer marketing, paid campaigns and more. Learn how to find your audience and capture their imaginations and convert them into lifelong customers like never before.

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9:30-10:15 – CUSTOMER JOURNEY

Learn one of the most integral and yet undervalued pieces of the modern marketing mix – understanding and interpreting the places and spaces your prospects find you online and off, and how effectively your digital platforms nurture them towards repeatedly meaningful actions, sales and advocacy.

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10:15-10:30 – CONNECTION BREAK

Refill your cup, refresh your feed and make a new friend – more digital learns headed your way in 15.

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10:45-11:15 – DIGITAL ADVERTISING

Learn what lies behind properly boosted posts and strategic content targeting, and how custom audiences, remarketing campaigns and tailored posts allow for laser targeting to exactly the right inbox, newsfeed and browser window. Game on, this is powerful stuff.

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11:15-12:00 – WINNING WEBSITES

Mobile friendliness, load speed, dwell time, user experience, user interface – just a taste of today’s website jargon that we intend to isolate and prioritize so you know what’s worth focusing on, where the future lies, and how the modern user expects to browse. A highly important session no matter your skill level.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more game-changing digital learns.

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1:00-1:45 – EMAIL MARKETING UNCOVERED

Discover the best campaign building, prospect nurturing, triggered sequencing and email automation practices around, and what the world's leading email marketers are doing to tailor, target and turn subscribers into high converting, repeat purchase gold.

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1:45-2:15 – SIMPLIFIED SEO

Learn the most effective strategies – both paid and unpaid – to increase your website traffic and obtain high-ranking search engine placement. Discover easily implementable ways to increase the online visibility of your business, no coding or so-called 'expert' outsourcing required.

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2:15-2:30 – CONNECTION BREAK

Step outside, meet a friend, have a stretch and get ready to hit it home.

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2:30-3:15 – MARKETING TOOLS & TECHNOLOGY

Discover best in class hardware, software, tools and apps to help you strategize, schedule and leverage the most shared, valuable and high-converting content in the modern marketing landscape. End the trial and error, immediately up your game.

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3:15-3:45 – THE DIGITAL MARKETER'S SHOWCASE

Hear from a crop of dynamite marketers and entrepreneurs who’ve seen incredible success as a result of their digital marketing efforts. Hear their hits, wins and misses, and their best bets for 2020 and beyond.

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3:45-4:00 – TOOLS & TAKEAWAYS

Cap off the day with a roadmap, game plan and can't-miss summary of digital marketing tools, tactics and go-forward ideas, ripe for implementation and activation in your business, no matter your budget, resources or realm.

2 WORKSHOP DAYS

Classroom setting, 75-90 minute hands-on sessions, 60 people max

THE SOCIAL WORKSHOP: NOV 28

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8:00-8:45 – REGISTRATION & COFFEE MINGLE

Check in, grab a seat and set up your workspace for the day – laptop, charging cord, workbook… and coffee.

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8:45-10:15 – CONTENT CALENDAR CREATION

Building on the content pillars, categories and types discussed at Tuesday’s Social Conference and the pillar of any successful social media strategy, prepare to build your 12-month editorial calendar. We’ll outline your major milestones, events and happenings in the year ahead, opportunities for creating captivating social campaigns, and the tactics and to-do’s that will increase your social media marketing ROI.

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10:15-10:30 – CONNECTION BREAK

Network your way to a new connection or two, and get ready for many mobile photo learns ahead.

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10:30-12:00 – MOBILE PHOTOGRAPHY

Whether you’re a seasoned photo pro or a rookie behind the lens, we’ll be examining the rules of composition, the makings of stellar mobile photography for online marketing, and the reality of today’s non-stop image needs for an effective content marketing program. Break out your phone and prepare to majorly up your photography game.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more wild and wonderful social workshopping.

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1:00-2:15 – DIY GRAPHIC DESIGN

Using Canva, the world’s premier do-it-yourself graphic design tool, we’ll be building out your unique suite of content templates and assets, from categorized social posts (testimonials, quotes, announcements) to blog imagery, e-newsletter banners, promotional materials and more. Your brand will have never looked so good, nor so creative, cohesive and compelling.

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2:15-2:30 – CONNECTION BREAK

Grab a bite, refill your drink and get ready for the final session of the day.

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2:30-3:45 – SCHEDULING & AUTOMATION

A deep dive into today’s top social media planning and scheduling tools. Learn how to strategically automate your posts on Facebook, Instagram, Twitter, LinkedIn and more for maximum audience engagement and return, how and where planned vs. live content comes into play, and bonus apps, hacks and programs to get it done.

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3:45-4:00 – OPEN Q&A

An open forum for queries big and small from workshop day, conference day or both. Hit home your learning and prepare for launching!

THE DIGITAL WORKSHOP: NOV 29

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8:00-8:45 – REGISTRATION & COFFEE MINGLE

Check in, fill your cup, set up your space and prepare for a fabulous day of learning and launching ahead.

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8:45-10:15 – COPY THAT CONVERTS

As the Social School saying goes – write good copy, sell anything. Pulling from our journalism roots and years of content-writing, headline-testing, ad optimizing expertise, we’ll be honing the kind of copy that goes beyond capturing eyeballs on your brand, and moves your customers and prospects into meaningful action – for life.

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10:15-10:30 – CONNECTION BREAK

Break out the selfie stick and snap a pic with your smart neighbour.. video storytelling learns coming up next.

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10:30-12:00 – VIDEO STORYTELLING

If content is king, video content reigns supreme. Leverage the power of motion, animation and movement to humanize your brand, showcase your expertise, and show the world what you do best. We will storyboard your promotional video, examine the tools and apps to shoot, edit and publish it affordably, and form a plan to get it seen.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more dynamo digital workshopping.

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1:00-2:15 – ADVANCED FACEBOOK ADVERTISING

Prepare to dive deep into powerful custom audience creation, retargeting pixels, triggered campaigns and advanced Facebook and Instagram features and placements. Whether you’re simply seeking a better understanding of what’s possible in the world of FB and IG ads, or you’re ready to take your return on ad spend to next-level success, this workshop will deliver.

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2:15-2:30 – CONNECTION BREAK

Step outside, grab a stretch and post about your crazy good learns.

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2:30-3:45 – INFLUENCER & PARTNERSHIP MARKETING

Influencer Marketing is currently touted as the most powerful digital marketing tactic. Whether your potential influencers and brand evangelists are micro, macro or media-based, it’s time to build a plan for tapping into and leveraging the power of partnerships. Further, discover how to own your positive reputation in an authentic and meaningful way on and offline, manage reviews and build your best digital footprint for years to come.

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3:45-4:00 – OPEN Q&A

An open forum for queries big and small from workshop day, conference day or both. Hit home your learning and prepare for launching!

 
 
Best value we’ve ever experienced in a marketing event. Thanks Social School.
— Magda McInnis, Christie Communications
 
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Who’s at Social Calgary? Digital pros, agency insiders and professional practitioners.

We’re excitedly building the lineup of digital industry experts set to take the stage in 2019. They’ve built entrepreneurial empires, amassed inspired followings and skilled their way to modern marketing success.

Stay tuned.. Full lineup coming soon!

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We’re in good company.

We’ve had incredible leaders, doers and disruptors take the Social Calgary stage in years past.

Check out 2018’s rockstar presenters:

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Julie Van Rosendaal

FOUNDER, DINNER WITH JULIE

Lover of food, writer of stories, connector of people, Julie is the living embodiment of traditional storyteller-meets-digital dynamo. Ten-time published cookbook author, CBC Calgary food columnist, Globe & Mail contributing food editor, magnetic online presence, and can’t-miss Social School Calgary speaker.

@dinnerwithjulie

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Adam Volk

SEO LEAD, CRITICAL MASS

One of Social School’s most deeply versed digital marketing specialists and legendary faculty members, Adam helps businesses cut through the online noise and achieve meaningful and measurable results using leading technology, compelling content and creative digital strategy.

@criticalmassagency

KELLY DOODY     FOUNDER & CEO    Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency  Press + Post .  Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.  Make her dinner and she’ll tell you the secret to the internet.

Mandy Stobo

FOUNDER, STOBO ART

World-renowned for her Bad Portraits and big paintings, artist, illustrator, author and entrepreneur extraordinaire Mandy Stobo knows how to infuse epic colour, creativity and humanity to the people, brands and businesses she works with, and we could not be more thrilled to bring her back to the Social School stage in 2018.

@badportraits

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Lizzie MacNeill

PR & SOCIAL MEDIA LEAD, LATER

Former social media manager @HockeyCanada and @SajeWellness and current partnerships and PR lead at later.com, the world’s #1 Instagram marketing and scheduling platform with more than 2 million users globally, Lizzie brings a wealth of knowledge on how to create content that shines and leverage it to the fullest.

@latermedia

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Jameela Ghann

CO-FOUNDER, ALORA BOUTIQUE

Jameela is the designer and co-founder of the social enterprise Alora Boutique. She is a born and raised Calgarian, 32% cooler than the average mom, and a proud MRU Alumni. Catch her live on Workshop day, starring in the Get Real Gameshow: Entrepreneurs Edition.

@aloraboutique

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Jessie Attrell

PARTNER, ROSSO COFFEE ROSTERS

Along with her partners David and Cole, Jessie has led the enthusiastic expansion of Rosso’s beloved beans and coffee blends across seven locations in Calgary. Celebrating 10 years in 2017, the company continues to foster community and culture alongside a steadfast commitment to the highest quality coffee in the world.

@rossocoffeeroasters

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Trent Burton

CREATIVE DIRECTOR, McCANN WEST

With numerous Creative Director roles under his belt at some of the country’s top creative agencies – from TAXI to WAX Partnership to McCann – Trent is the stuff of legend and we are thrilled to add him to the Agency All-Star lineup. Period.

@mccanncanada

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Dallas Southcott

MARKETING LEAD, THE CHOCOLATE LAB

Photography, digital marketing and graphic design are but a few of the many talented hats Dallas wears in his countless roles and entrepreneurial travels. Currently steering the ship at the wildly successful Chocolate Lab, Dallas brings a lifetime of creative marketing expertise to the Social School Calgary stage.

@the_chocolatelab

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Roger Kingkade

FOUNDER, OFFCOURSE GOLF

With more decades of media, on-air hosting, podcasting and brand development experience than he’d ever let on, Social School is honoured to call Roger its resident expert in strategy, software and practices aimed at increasing digital sales and bottom line growth.

@offcourseapp

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Maria Koutsogiannis

FOUNDER, FOOD BY MARIA

Author, blogger, influencer, photographer, FoodByMaria is on a mission to change the way people eat, interact with and understand their food.

A refreshing online force on all things fresh, fun and entrepreneurial, Maria doesn’t mince words and most definitely knows how to market.

@foodbymaria

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Chantal Crockatt

PRINCIPAL, GAL FRIDAY MARKETING

Social School graduate, magnetic faculty member and unwavering entrepreneurial force, Chantal’s guiding principle is to help people and organizations shine online, while delivering a world-class blend of traditional-meets-digital marketing through her full-service agency Gal Friday Marketing.

@galfridayyyc

Leon Denenfeld

DIGITAL MARKETING DIR, AXIA FIBRENET

As digital lead of a modern marketing team, Leon wears many hats – strategist, researcher, technology application expert and beyond.

The Social School’s go-to marketing-technology advisor, he’s on the cutting edge of countless tools modern businesses can use to achieve their goals.

@AxiaFibre

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Scott Crockatt

MARKETING DIR, UNITED WAY CALGARY

Scott is a strategic marketing communications pro with a passion for sharing organizational stories that make a difference.

He has worked on, with, and for some of the best brands in the country, from energy and housing development to breweries, government, not-for-profits, and several of Canada’s most prestigious universities. Highly active in the community, Scott is a lover of free-enterprise, diversity, rugby… and Social School, of course.

@unitedwaycgy

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Dan Dryfhout

SR DIGITAL MARKETING SPECIALIST, VOVIA

Dan is a data-driven digital whiz, and because he won’t say it, we happily will. A leading faculty member at Social School, he specializes in results-oriented online campaigns that drive direct response alongside brand awareness for Vovia’s diverse clientele.

When he’s not camping in his Jeep, catch him masterminding ads on Google, Instagram, Facebook, LinkedIn, Twitter, Bing and beyond.

@voviamarketing

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Wilson Wong

CREATIVE DIRECTOR, EVERBRAVE

Graphic design, advertising, visual branding, identity, art direction, creative strategy, production, project management, budgeting, events, ideasmith, name development, web design, research, illustration, storyboarding, artist… Wilson Wong gets it done. Catch him live in the Agency All-Stars Challenge!

@everbraveca

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Danielle Torrie

COMMUNICATIONS COORDINATOR, STARTUP CALGARY

Danielle is a digital marketing dynamo, inspired by storytelling and building community-focused brands, particularly in the entrepreneurial community through her role at Startup Calgary.

She believes in lifelong learning and fills her spare time with passion projects like photography and blogging on her website, Coffee and Carry-on.

@startupyyc

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Caitie Lawrence

ACCOUNT DIRECTOR, PRESS + POST

A seasoned marketing communications and media relations professional, Caitie is at the helm of some of Canada’s largest social and digital strategies, ranging from retail and restaurants, to travel and tourism.

Hear her seasoned insights on managing brand reputation on and offline, straight from the Social School stage

@pressandpost

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Hafiz Mitha

FOUNDER, PLAYCITY

Hafiz is a social entrepreneur with a goal to connect the world through play. By bringing people together through a shared interest, he believes we have the ability to create real, meaningful relationships.

His mission is to use technology to bring people together, OFFLINE!

@playcityapp

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Ricky Zayshley

EDITORIAL DIRECTOR, PRESS + POST

As editorial director at one of the country’s most renowned modern marketing firms, Ricky oversees content, strategy and brand reputation for many of Canada’s most successful organizations.

He brings a wealth of knowledge to the Social School stage from years working in media, marketing and PR.

@pressandpost

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Connor Curran

CO-FOUNDER, LOCAL LAUNDRY

Entrepreneurship has been in Connor’s blood since he was a kid running through his parent’s Irish Pub in downtown Calgary.

Always looking for the next big adventure, Connor started Local Laundry Apparel while studying for his MBA in Sweden, wanting a way to represent the city he was from, to highlight the best parts of those communities and help give back to local causes and charities.

@locallaundry

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Kelly Doody

FOUNDER & CEO, SOCIAL SCHOOL

Kelly is a journalist-turned-digital marketing junkie, and is committed to connecting the top marketing trends and tools with the entrepreneurs and innovators who need them most.

She rarely stops talking about the knowledge share community that is marketing today, and swells with joy when she thinks about Social School’s role in it.

@thesocialschool

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Jaimie Love

MARKETING DIRECTOR, SOCIAL SCHOOL

From Instagram to art direction, digital strategy to world-class online ad campaigns, Jaimie loves nothing more than equipping marketers and business owners alike with the modern social skills they need to succeed.

A sought-after lead faculty member at Social School, she teaches a badass barre class to boot.

@thesocialschool

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Donna Vecino

EVENTS & OPERATIONS MANAGER, SOCIAL SCHOOL

Donna is passionate about developing communities and support organizations that seek to create a positive societal impact, while creating spaces for people to gather and become cultural change-makers.

At Social School, she connects people for purpose, and empowers communities to learn, grow and succeed on all fronts.

@thesocialschool

 

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CAN’T DECIDE WHICH DAYS ARE BEST FOR YOU?

 
 
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*Phase 1 denotes early-bird ticket pricing, Phase 2 is regular pricing and Phase 3 are the final remaining tickets, but rest assured that what you’re purchasing at each phase is the same. Buy early to save some cash and your seat!

**Social School’s Live Event policy, including return and ticket transfer policy, can be found here.

 
 

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CONFERENCE TICKETS

Phase 1 (early bird) sold out
Phase 2 (regular) on sale now

GET ‘EM WHILE THEY LAST

 
 
 

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WORKSHOP TICKETS

Very limited seats remain

DON’T MISS OUT - WORKSHOP DAY IS AN INTIMATE AFFAIR

 
 
 

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ALL ACCESS PASS

Buy all 4 days, save $71!

VERY LIMITED QUANTITIES AVAILABLE

 
 
 

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Interested in volunteering?

We’re on the hunt for an awesome crew to help bring Social Calgary 2019 to life.

Think you fit the bill?

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Got questions? We’re standing by to help.

Whether it’s for 1 day or 4, we look forward to hosting you for an unforgettable how-to marketing experience.

Unsure if Social Calgary 2019 is right for you? Let’s chat!

 
 

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INCREDIBLE PARTNERS

Social Calgary is made possible thanks to the support of our pals

 
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OUR ESTEEMED SOCIAL CALGARY PARTNERS

 
 
 

 
 

Care to join the ride as a partner or sponsor?

We’d love to have you!

 

__________________

GRAB A SEAT WHILE THEY LAST!

There has never been a better time to invest in your brain or business.

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