Social Calgary 2019

Social Calgary will forever transform the way you market your business.

Featuring a stellar line-up of how-to talks and hands-on workshops covering the most timely social media and digital marketing tactics, insights and ideas you need to take your business to incredible new heights.

Alberta’s most hands-on and up-to-speed social and digital marketing conference.


Learn today’s most tactical skills to grow your brand and expand your business.


Immediately implementable sales and marketing learns and road-tested case studies to keep you moving forward.

Social Calgary 2019 - Conference


LOCATION: Performance Hall, Central Library – 800 3 St SE, Calgary


Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely marketing skills and launching them into action.

9:00-9:40am – MASTERCLASS: Social & Digital Marketing Strategy

Prepare to learn about the marketing that matters in 2019 and beyond, discover the tactics and tools that are winning from organic posts to paid reach, identify standout opportunities for your business, content and campaigns, and optimize your marketing efforts for maximum ROI in the year ahead.

9:40-10:20am – MASTERCLASS: Killer Content

Gain imperative insight into the essential components of today's most compelling written and visual content, from nailing your brand voice and crafting the perfect post to captivating still photography and can't-miss live video. Not only will you learn what to say, but how, where and when to say it, too.

10:20-10:40am – CONNECTION BREAK

Refresh your feed, high-five your neighbour, and get ready for more mad learns.

10:40-11:20am – SOCIAL STUDIES: Facebook Front & Back

Discover which Facebook content far outperforms the rest, the data insights that matter, top tools for promotion and amplification of your posts, how to affordably boost your content to custom audiences, and the most effective ways to drive actions and conversions using Facebook Business Manager.

11:20am-12:00pm – SOCIAL STUDIES: Epic Instagram Insights

Identify how to build a world-class Instagram feed, where to snap and source stunning images for your specific business, how to use the platform to drive meaningful actions and powerfully boost your brand to entirely new audiences. Learn how to drive engagement using Instagram stories, live video, Instagram insights and more.

12:00-1:00pm – LUNCH BREAK

Duck out for a bite and see you back at 1pm, or stick around and further network with your conference neighbours.

1-1:35pm – LEARNING LAB: Email Marketing

Prepare to hear unbridled, road-tested advice on the best campaign building, prospect nurturing, triggered sequencing and email automation practices around, and what the world's leading email marketers are doing to tailor, target and turn subscribers into high converting sales gold.

1:35-2:10pm – LEARNING LAB: Search Optimization

Learn the most effective strategies, techniques and tactics – both paid and unpaid – to increase your website traffic and obtain high-ranking search engine placement. In other words, nine simple ways to immediately increase the overall visibility of your business, no coding or so-called 'expert' outsourcing required.

2:10-2:25pm – BREAKOUT BREAK: Brand Yourself

Mix and mingle with your fellow conference attendees while conceiving of your head-turning, business building tagline, intro statement or elevator pitch.

2:25-3:00pm – TOOL BREAK: Marketing Tools & Technology

Discover best in class hardware, software, programs and apps to help you strategize, schedule and leverage the most shared, valuable and high-converting content in the modern marketing landscape, end the trial and error, and immediately up your game.

3:00-3:45pm – GET REAL GAMESHOW: Entrepreneurs Edition

Hear from a crop of successful entrepreneurs, dishing the highs, lows and hard-hitting lessons they've encountered along the way. Enjoy it all in the most hilarious, heart-wrenching, lighting speed sound-off you've ever seen.

3:45-4:00pm – THE RALLY: Ten Takeaways

The round-up, the roadmap, the can't-miss summary of favourite tips, tools, tactics and go-forward ideas, ripe for implementation and activation in your own business, no matter your budget, resources or realm. Ready, set, go!
Social Calgary 2019 - Workshop


LOCATION: Social School Campus – 200, 1321 9 Ave. SE, Calgary


Check in, grab a seat and a coffee, and get ready to workshop your way into spectacular new digital tactics and tools for the year ahead.

9:00-9:50am – WORKSHOP 1: LinkedIn for Business

35 minutes learning, 15 minutes guided implementation. Beyond job hunting, resume reading and personal profiling, prepare to start utilizing LinkedIn's business solutions as an incredibly effective tool for building brand awareness, sharing insights and bettering your bottom line. From tailored content to targeted posts, learn how to optimize the world’s top business-oriented social platform, and create, publish and promote can’t-miss content to your tribe of followers and prospects.

10:00-10:50am – WORKSHOP 2: Blogging for Business

35 minutes learning, 15 minutes guided implementation. Prepare to finally set yourself apart with a strategic blog that conveys your invaluable insights and unparalleled expertise, and serves as a hub of compelling original content for your social feeds, organic reach, search optimization and business development efforts as a whole.

11:00-11:50am – WORKSHOP 3: Digital Advertising

35 minutes learning, 15 minutes guided implementation. Gain a meaningful understanding of the winning paid advertising strategies in today's digital landscape, from promoted content to multi-channel campaigns. Learn what's what and how and where to smartly invest your spend across Facebook, Instagram, Google, LinkedIn, Pinterest, Twitter and beyond.

12:00-1:00pm – LUNCH BREAK

Hit one of many neighbouring cafes and restaurants for a bite, and see you back at 1pm. Or, bring some eats along and stick around for a noon-hour mingle with fellow workshoppers.

1:00-1:50pm – WORKSHOP 4: Scheduling and Automation

35 minutes learning, 15 minutes guided implementation. Discover today’s top social media planning and scheduling tools, understand how to strategically automate your posts on Facebook, Instagram, Twitter and LinkedIn for maximum audience engagement and ROI, how and where planned vs. live content comes into play, and bonus apps, hacks and programs to get it done.

2:00-2:50pm – WORKSHOP 5: Data Insights and Analytics

35 minutes learning, 15 minutes guided implementation. Learn how to analyze the data behind your social and digital marketing efforts, glean meaningful insights and fine tune your posts, pages and overall strategy accordingly. Understand how to capture attention over impressions and build on the content that’s working and campaigns that are selling, in order to capture and prove social ROI and execute on a cohesive front-meets-backend marketing program.

3:00-3:30pm – THE ROUNDUP

A can't miss rundown of the world-class content and cutting-edge brands that captivated our imaginations alongside our clicks, conversations and conversions recently, and the winning mantras, mindsets and marketing strategies for the months ahead.

3:30-4:00pm – LIVE Q&A

Bring your burning questions and queries to light, leave with the answers and info you need, and prepare to implement the insights of the day in the most meaningful way.
Social School - Register conference 2

*Phase 1 denotes early-bird ticket pricing, Phase 2 is regular pricing and Phase 3 are the last remaining tickets, but rest assured that what you’re getting at each phase is the same. Buy early to save some cash and your seat.

Social Calgary 2019 - Conference Phase 1 on sale
Social Calgary 2019 - Conference Phase 2 coming soon
Social Calgary 2019 - Conference Phase 3 coming soon
Social School - Register workshop 2
Social Calgary 2019 - Workshop ticket
Social Calgary 2019 - Volunteer


Custom-built for today's savvy business owner, entrepreneur and marketing professional, Social School Calgary will change the way you see the world, and the way the world sees your business.

Social School Calgary Live Guests 2018
Stay tuned to see the exciting lineup of leaders, doers and disruptors set to grace the Social Calgary stage, each of them having built entrepreneurial empires, amassed awe-inspiring followings and skilled their way to modern marketing success.
Social School Calgary 2018 - Donna Vecino
Donna Vecino – Event Manager, Social School

Donna is passionate about developing communities and support organizations that seek to create a positive societal impact, while creating spaces for people to gather and become cultural change-makers. At Social School, she connects people for purpose, and empowers communities to learn, grow and succeed on all fronts.


Social School Calgary 2018 - Jaimie Love
Jaimie Love – Marketing & Community Manager, Social School

From Instagram to art direction, digital strategy to world-class online ad campaigns, Jaimie loves nothing more than equipping marketers and business owners alike with the modern social skills they need to succeed. A sought-after lead faculty member at Social School, she teaches a badass barre class to boot.


Social School Calgary 2018 - Kelly Doody
Kelly Doody – Founder & CEO, Social School

Kelly is a journalist-turned-digital marketing junkie, and is committed to connecting the top marketing trends and tools with the entrepreneurs and innovators who need them most. She rarely stops talking about the knowledge share community that is marketing today, and tears up when she thinks about Social School’s role in it.


Social School Partners 2018 Calgary
Social Calgary is proudly made possible with the help of our pals.
Care to join the ride as a partner or sponsor? We’d love to have you!



We were thrilled to bring a killer crop of speakers to the Social Calgary stage in 2018.
Tickets sold out 4 weeks in advance last year, so grab your 2019 pass while they last!
Social School Calgary 2018 - Julie Van Rosendaal
Julie Van Rosendaal – Founder, Dinner with Julie

Lover of food, writer of stories, connector of people, Julie is the living embodiment of traditional storyteller-meets-digital dynamo. Ten-time published cookbook author, CBC Calgary food columnist, Globe & Mail contributing food editor, magnetic online presence, and can’t-miss Social School Calgary speaker.


Social School Calgary 2018 - Adam Volk
Adam Volk – SEO Lead, Critical Mass

One of Social School’s most deeply versed digital marketing specialists and legendary faculty members, Adam helps businesses cut through the online noise and achieve meaningful and measurable results using leading technology, compelling content and creative digital strategy.


Social School Calgary 2018 - Mandy Stobo
Mandy Stobo – Founder, Stobo Art

World-renowned for her Bad Portraits and big paintings, artist, illustrator, author and entrepreneur extraordinaire Mandy Stobo knows how to infuse epic colour, creativity and humanity to the people, brands and businesses she works with, and we could not be more thrilled to bring her back to the Social School stage in 2018.


Social School Calgary 2018 - Lizzie McNeill
Lizzie MacNeill – Partnerships, PR & Social Media Lead, Later

Former social media manager @HockeyCanada and @SajeWellness and current partnerships and PR lead at, the world’s #1 Instagram marketing and scheduling platform with more than 2 million users globally, Lizzie brings a wealth of knowledge on how to create content that shines and leverage it to the fullest.


Jameela Ghann - Social School Calgary
Jameela Ghann – Co-founder, Alora Boutique

Jameela is the designer and co-founder of the social enterprise Alora Boutique. She is a born and raised Calgarian, 32% cooler than the average mom, and a proud MRU Alumni. Catch her live on Workshop day, starring in the Get Real Gameshow: Entrepreneurs Edition.


Jessie Attrell Rosso Coffee Roasters - Social School Calgary
Jessie Attrell – Partner & Managing Director, Rosso Coffee Roasters

Along with her partners David and Cole, Jessie has led the enthusiastic expansion of Rosso’s beloved beans and coffee blends across seven locations in Calgary. Celebrating 10 years in 2017, the company continues to foster community and culture alongside a steadfast commitment to the highest quality coffee in the world.


Trent Burton McCann Canada - Social School Calgary
Trent Burton – Executive Creative Director, McCann West

With numerous Creative Director roles under his belt at some of the country’s top creative agencies – from TAXI to WAX Partnership to McCann – Trent is the stuff of legend and we are thrilled to add him to the Agency All-Star lineup. Period.


Dallas Southcott Chocolate LAb - Social School Calgary
Dallas Southcott – Marketing Lead, The Chocolate Lab

Photography, digital marketing and graphic design are but a few of the many talented hats Dallas wears in his countless roles and entrepreneurial travels. Currently steering the ship at the wildly successful Chocolate Lab, Dallas brings a lifetime of creative marketing expertise to the Social School Calgary stage.


Social School Calgary 2018 - Roger Kingkade
Roger Kingkade – Founder, Offcourse Golf; Digital Marketing Consultant

With more decades of media, on-air hosting, podcasting and brand development experience than he’d ever let on, Social School is honoured to call Roger its resident expert in strategy, software and practices aimed at increasing digital sales and bottom line growth.


Social School Calgary 2018 - Maria Koutsogiannis
Maria Koutsogiannis – Founder, Food by Maria

Author, blogger, influencer, photographer, FoodByMaria is on a mission to change the way people eat, interact with and understand their food. A refreshing online force on all things fresh, fun and entrepreneurial, Maria doesn’t mince words and most definitely knows how to market.


Social School Calgary 2018 - Chantal Crockatt
Chantal Crockatt – Principal & Creative Director, Gal Friday Marketing

Social School graduate, magnetic faculty member and unwavering entrepreneurial force, Chantal’s guiding principle is to help people and organizations shine online, while delivering a world-class blend of traditional-meets-digital marketing through her full-service agency Gal Friday Marketing.


Social School Calgary 2018 - Leon Denenfeld
Leon Denenfeld – Digital Marketing Director, Axia FibreNet

As digital lead of a modern marketing team, Leon wears many hats – strategist, researcher, technology application expert and beyond. The Social School’s go-to marketing-technology advisor, he’s on the cutting edge of countless tools modern businesses can use to achieve their goals.


Social School Calgary 2018 - Scott Crockatt
Scott Crockatt – Director of Marketing, United Way of Calgary and Area

Scott is a strategic marketing communications pro with a passion for sharing organizational stories that make a difference. He has worked on, with, and for some of the best brands in the country, from energy and housing development to breweries, government, not-for-profits, and several of Canada’s most prestigious universities. Highly active in the community, Scott is a lover of free-enterprise, diversity, rugby… and Social School, of course.


Social School Calgary 2018 - Dan Dryfhout
Dan Dryfhout – Senior Digital Marketing Specialist, Vovia

Dan is a data-driven digital whiz, and because he won’t say it, we happily will. A leading faculty member at Social School, he specializes in results-oriented online campaigns that drive direct response alongside brand awareness for Vovia’s diverse clientele. When he’s not camping in his Jeep, catch him masterminding ads on Google, Instagram, Facebook, LinkedIn, Twitter, Bing and beyond.


Social School Calgary - Wilson Wong
Wilson Wong – VP of Creative Services, Creative Director,Everbrave Branding Group

Graphic design, advertising, visual branding, identity, art direction, creative strategy, production, project management, budgeting, events, ideasmith, name development, web design, research, illustration, storyboarding, artist… Wilson Wong gets it done. Catch him live in the Agency All-Stars Challenge!


Social School Calgary - Danielle Torrie
Danielle Torrie – Communications Coordinator, Startup Calgary

Danielle is a digital marketing dynamo, inspired by storytelling and building community-focused brands, particularly in the entrepreneurial community through her role at Startup Calgary. She believes in lifelong learning and fills her spare time with passion projects like photography and blogging on her website, Coffee and Carry-on.


Social School Calgary 2018 - Caitie Lawrence
Caitie Lawrence – Account Director, Press + Post

A seasoned marketing communications and media relations professional, Caitie is at the helm of some of Canada’s largest social and digital strategies, ranging from retail and restaurants, to travel and tourism. Hear her seasoned insights on managing brand reputation on and offline, straight from the Social School stage


Social School Calgary - Hafiz Mitha
Hafiz Mitha – Founder, PlayCity

Hafiz is a social entrepreneur with a goal to connect the world through play. By bringing people together through a shared interest, he believes we have the ability to create real, meaningful relationships. His mission is to use technology to bring people together, OFFLINE!


Social School Calgary 2018 - Ricky Zayshley
Ricky Zayshley – Editorial Director, Press + Post

As editorial director at one of the country’s most renowned modern marketing firms, Ricky oversees content, strategy and brand reputation for many of Canada’s most successful organizations. He brings a wealth of knowledge to the Social School stage from years working in media, marketing and PR.


Connor Curran Local Laundry - Social School Calgary
Connor Curran – Co-Founder and Co-Owner, Local Laundry

Entrepreneurship has been in Connor’s blood since he was a kid running through his parent’s Irish Pub in downtown Calgary. Always looking for the next big adventure, Connor started Local Laundry Apparel while studying for his MBA in Sweden, wanting a way to represent the city he was from, to highlight the best parts of those communities and help give back to local causes and charities.



There has never been a better time to invest in your brand and business