Industry experts, working live in the field of social and digital marketing as agency insiders and professional practitioners, every member of our faculty is deeply committed to sharing their ever-growing strategies, insights and tools.
As marketing professionals, entrepreneurs and business owners ourselves, we believe there is no industry, realm or skill set changing faster and bearing more weight on one's business success than social and digital marketing.
Every member of our faculty is actively working in digital marketing, from agency to consultancy, corporate and beyond.
Founded in 2012, Social School runs Canada’s largest marketing conference series, year-round in-class training at our Campus in Calgary, and online training programs to legions of learners around the world.
With thousands of alumni in our fold, we remain steadfastly committed to providing unparalleled ‘how-to’ modern marketing skill development.
FOUNDER & CEO
Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.
Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.
Make her dinner and she’ll tell you the secret to the internet.
As CEO of Press + Post, Social School's sister agency, Sarah strategically builds communities, conversation and world-class content campaigns, working with businesses spanning western Canada and beyond.
A go-to PR expert, Sarah wholeheartedly connects organizations with audiences of influence through leading editorial platforms and meaningful personal interaction.
Her strong belief in strategy and process prove to be the lynchpin of success for clients, while her role as the conduit between burgeoning brands and spectacular storytellers renders her a Canadian force in consumer PR.
A native Calgarian, Amanda co-founded Cru Juice in 2014, growing it from a start-up with modest seed investment to a thriving enterprise including a manufacturing facility, seven corporately owned retail locations, e-commerce and wholesale channels.
Cru Juice was acquired in 2016 and Amanda went on to co-found one of Canada'’s premier group fitness experiences, UNDRCARD Boxing Studio, where she currently serves as CEO and Chair. UNDRCARD has expanded nationwide, beginning with Toronto.
She’s been Kelly’s BF from the day they could walk, and every day since.
ADVISOR & INSTRUCTOR
SEO lead at award-winning agency Critical Mass, Adam lives to see businesses rise above the fold on Google’s coveted first page.
One of Social School’s most deeply versed digital marketing specialists and five-star faculty members, Adam helps students and clients alike cut through the online noise and achieve meaningful, measurable results using leading technology, compelling content, creative strategy and plain ol’ english.
We regularly rave to Adam’s wife Pam about how crazy smart he is, and she quickly reminds us not to let him know.
From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.
Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.
*Disclaimer: Jaimie will at some point insist you attend her noon barre class, after which you may never walk the same again.
Donna is passionate about developing communities and supporting organizations that seek to create a positive societal impact, while creating spaces for people to gather and become cultural change-makers.
At Social School, Donna drives businesses big and small toward their ideal marketing technology mix, combining automation with human conversation, optimizing the connection of people to purpose, and empowering communities to learn, grow and succeed on all fronts.
Donna loves food more than life, and is known to order many plates, no matter the meal. AKA: Donna-Many-Dishes.
A proven marketing professional with deep experience in the construction and education industries, Danielle is skilled in writing, editing, project management, public relations and all things internet.
Danielle is Social School’s marketing manager and leads content marketing and social strategy activation for our students and clients alike. She loves the possibility and fluidity that digital marketing allows, and lives for giving people the tools they need to spark creativity.
Danielle always has candy and will bait you with gummi bears, but you’ll fall much harder for her brains.
PAID REACH & DATA INSIGHTS
A senior digital marketing specialist at renowned digital agency Vovia, Dan is a sought-after faculty member in Social School’s Digital Marketing department.
With extensive experience managing data-driven digital ad campaigns for global brands, Dan is our go-to lead on Google, Facebook and Instagram ads, and the data insights that drives them.
When he’s not setting his sights on 30x ROAS for clients and students, he’s seeking mad back country adventures in his sweet purple Jeep.
CUSTOMER JOURNEY & EMAIL MARKETING
With more experience in traditional media, on-air hosting, podcasting and marketing technology than he’d ever let on, Social School is honoured to call Roger its resident expert in sales pipeline strategy.
He is a go-to resource for marketing automation, customer journey and process development aimed at increasing leads, conversions and bottom line growth.
Roger is a bit of a celebrity in the radio world, and is often mistaken for the voice of God while on the Social School stage.
KILLER CONTENT & DIGITAL ADS
Mike is an ex-mechanical engineer turned real estate agent and digital marketing mastermind who has leveraged social media and personal branding to become recognized in the industry on an international level.
By re-envisioning the structure of traditional Facebook ads, Mike achieves some of the highest converting, lowest cost advertising campaigns in the real estate industry.
He is Social School’s go-to resource for creative audience targeting and cost-effective ads that convert.
PHOTOGRAPHY & VISUAL STORYTELLING
Darion is a whiz at all things social with a passion for helping brides and brands tell their story, their way.
This entrepreneurial dynamo, who is also a talented and professionally trained photographer, thrives when creating online content that speaks directly to her target audience while cultivating a strong community.
Thousands of students have walked through our doors, from social media strategists and digital marketing directors to entrepreneurs, start-ups and small business owners alike.
We are exceedingly proud to partner with the finest individuals and organizations to provide imperative digital skills development and business growth solutions.
We are exceptionally honoured to partner with the following business, organizations and associations.
Get in touch to see how Social School can benefit your staff, members, partners and supporters with custom training, conferences, workshops, certificate programs, preferred pricing and more.
- Janna Hattingh
I can't say enough about how the education and mentorship from The Social School has positively affected my start-up business. I came out of the course with more tools and knowledge than I ever expected and a confidence in myself to apply the skills I learned.
- Jordanna Heller
Thanks so much for the fantastic presentation. Many people have commented to me about how useful and practical they found it – as did I. I love the idea of look ahead and breaking things down by themes.