In this Wednesday Workshop, discover 3 killer headline types, and how to craft quick and catchy headlines that entice readers to click, act and come back for more.

Impressions are everything in most media buying decisions. But don’t be fooled – CPM’s are just a starting point.

When analyzing your homepage, put yourself in your audience’s shoes. Think about where they click, what they want to see and the information they are hoping to read.

Four weeks of FREE Social School e-commerce training to help you take your business online, generate revenue in your sleep, and transform into a digital powerhouse.

The app has become a creative outlet for young adults and teens, especially within Generation Z. As TikTok begins to rise in popularity, marketers are wondering if this is a wise place to invest.

GIFs on LinkedIn? Probably not the best idea. Best practice indicates that some content types perform better than others on different platforms.

Whether you’re writing a blog title or an email subject line, the main goal is to get readers to take some sort of action. So how do we cut through the noise and pull the eyeballs our way?

Facebook pages are dead, Facebook groups are in! Guest blogger Lucy Dunne will help you discover why and how you can easily get started on doing this yourself.

LinkedIn may seem like another social channel you have to keep up with, but it’s a much more powerful tool when used appropriately. Here are five reasons why you should start leveraging LinkedIn right now.

So much happened in 2018, with the continued rise of influencer marketing, more and more social automation (hello chat bots) and lo-fi taking over the way we share video, to name just a few.

LinkedIn is a channel for professional content distribution, there’s no more effective network for establishing yourself or your brand as a leader in your industry.

If there was a loonie up for grabs every time the question “Does PR still matter?” was lobbed our way, we might just be sunbathing this ridiculously snowy winter away.

Whether your list is filled with marketers, millennials, or modernists galore, we’ve got you fully covered, no need to even hit the store!

The leaves are falling, Pumpkin Spice Lattes are brewing, and you’re feeling motivated to get back into the marketing swing. Here’s a list of the top books to dive into this season.

It was the Oscars of social, featuring a star-studded red carpet event.