Advanced Facebook Ads - On Campus

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COURSE FEATURES

  • Date: February 4, 2020

  • Time: 10 AM - 4 PM

  • Duration: 6 hours

  • Skill level: All levels

  • Format: On Campus

Cost: $299

Overview

COURSE DESCRIPTION

While Facebook reigns as arguably the most powerful advertising platform the world has ever seen and a powerhouse of targeted reach for your content and ad campaigns on both Facebook and Instagram, the robust self-serve marketing tool is also vastly misunderstood, misused and overpaid.

Our Advanced Facebook Advertising course builds on the fundamentals of Facebook Business Manager, audience setup and ad campaign-building basics learned in Digital Advertising (Social Media Marketing Certificate course #5), and dives deeper into powerful custom audience creation, retargeting pixels, funnel-designed campaigns and advanced Facebook and Instagram features and placements.

Industry-insider planning tools and templates, UTM-tagging and Google Analytics integration hit home the jam-packed, infinitely valuable modern marketing learns. (*Please note: We highly recommend our Digital Advertising course as a prerequisite to AFA.)

CERTIFICATION

This is course #4 of 5 in our Digital Marketing Certificate program, and can be taken alone or as part of the complete certificate.

Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.

 
Click image to download course outline

Click image to download course outline

 

SEMESTER DATES

 

Spring 2019
Tuesday, May 21, 10am-4pm

Fall 2019
Tuesday, Oct. 8, 10am-4pm

Winter 2019
Tuesday, Dec. 10, 10am-4pm

Winter 2020

Curriculum

COURSE OUTLINE

MODULE 1: PIXEL PERFECT CUSTOM AUDIENCES

  • Utilizing customer insights for advanced Facebook remarketing strategies

  • Creating custom audiences with Facebook Pixel tracking

  • New prospects, new markets – understanding Lookalike Audiences as the way to grow

  • Analyzing frequency caps and audience overlap

MODULE 2: HIERARCHIES, FUNNELS AND CAMPAIGNS

  • Mapping your campaign strategy, budget, assets and audience month over month

  • Awareness, consideration and conversion – understanding the customer journey

  • Building your funnel of exceptionally effective ad sets and assets to take your prospects from cold lead to hot buyer

  • CPC, CPM and CPA – proven methodologies to maximize your budget

  • Looking at the different available ad types for your campaigns

MODULE 3: MEASURING AND MONITORING

  • Split testing campaigns and leveraging cost-effective content

  • Improving audience actions, engagement and conversions with the right kind of content

  • Using the Google URL Builder for advanced tracking of traffic-driving content and top converting campaigns

  • Understanding social performance and data-driven insights through Google Analytics

  • Benchmarking your performance and continuous strategic improvement

Instructor
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Dan Dryfhout

Paid Reach & Data Insights

A senior digital marketing specialist at renowned digital agency Vovia, Dan is a sought-after faculty member in Social School’s Digital Marketing department.

With extensive experience managing data-driven digital ad campaigns for global brands, Dan is our go-to lead on Google, Facebook and Instagram ads, and the data insights that drives them.

When he’s not setting his sights on 30x ROAS for clients and students, he’s seeking mad back country adventures in his sweet purple Jeep.

 

 

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