Content Writing & Publishing - Self-Guided Online

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COURSE FEATURES

  • Duration: 6 hours

  • Skill level: All levels

  • Format: Online

Cost: $99

Overview

COURSE DESCRIPTION

How to write posts and craft content your audience can’t get enough of, while mastering the imperative art of digital storytelling.

Integrating custom content pillars and categories and weaving your brand themes into standout stories that will engage, inform and entertain your growing on and offline audience. Implementing tools, tactics and timelines relevant to your business that perfectly blend both scheduled and live content, keep you moving forward, and drive enormous results.

CERTIFICATION

This online course is #2 of 5 in our virtual Social Media Marketing Certificate program, and can be taken alone or as part of the certificate.

Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.

COURSE ACCESS

Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.

Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!

 
Click image to download course outline

Click image to download course outline

 
Curriculum

COURSE OUTLINE

MODULE 1: BRAND & VOICE

  • The About – Solidifying who you are, what you offer and why you do it

  • The Elevator Pitch – Nailing your elevator pitch short and long, and committing to complete clarity in all your communications

  • Defining Your Brand Voice - Articulating your brand’s voice and the tone in which it is conveyed


MODULE 2: COPYWRITING & CAMPAIGNS

  • Content Pillars & Categories — Mapping out your content themes over the course of the year

  • Creating Killer Content — Crafting your magnetic key messages and spectacular social soundbites

  • The Makings of a Perfect Post – Hook your audience with punchy material, hooks, hashtags and soundbites

  • Social Style Guide – Your go-to formatting, tagging and language do’s and don’ts

  • Campaigns, Campaigns, Campaigns — Dreaming up your world class creative campaigns by season, event or inspiration

MODULE 3: PUBLISHING & AUTOMATION

  • Social Profile Audit & Update - Posting and publishing your copy in all the right places

  • Top 10 Post Ideas – Pens to paper, posts to platforms and pushing publish

  • Automation Tools — Your guide to the top tools for scheduling & automation

  • More Tools, Apps, Hacks & Tricks — additional apps, Q&A, wrap-up and next steps

Instructor
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Jaimie Love

Marketing Director, Social School

From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.

Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.

 

 

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