Digital Advertising – Self-Guided Online
Prepare to learn the art of strategic content promotion, amplification and analysis, and intelligent (affordable!) digital ad campaign building and management.
While creating top notch social posts, branded content and communications materials is essential, actually getting it seen and heard is the key.
Get ready to deep dive into the top measurement tools and tactics, and discover best practices for promotion, amplification and targeting. Learn how to build and manage your very own unforgettable digital ad campaigns, featuring custom audiences, in-house creative, analytic insights and more.
This online course is #5 of 5 in our virtual Social Media Marketing Certificate program, and can be taken alone or as part of the certificate.
Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.
Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!
TAKE IT ONLINE
- Lectures 0
- Quizzes 0
- Duration 6 hours
- Skill level All level
- Language English
- Location Virtual
- Timing Daytime
- Overview of built-in analytics and measurement tools within your social platforms and automation tools – both free and paid
- Finding meaningful insights within your social efforts, and forming a plan to implement them into your copywriting, campaigns and posts
- Shortcuts and syndication: Identifying the ideal formulas for scheduled posts and content repurposing across your social platforms
- Introduction to Facebook Ads Manager, including Campaigns, Ad Sets and Ads
- Custom Audience Creation: Preparing your ideal audiences according to engagement habits, interest and geo-targeting, database and mailing list imports, and visits to your website
- Identifying various FB ad campaign objectives and mapping out your custom plan, calendar and budget for each
- Setting your objectives, timeframes, target audiences and budgets for a series of custom Facebook and/or Instagram ad campaigns
- Headline and copywriting, and custom graphics creation for your various campaigns
- Putting it all into play: Building your custom campaigns and pushing publish
ANALYTICS & INSIGHTS
TARGETING & REACH
ADVERTISING & ENGAGING