Digital Marketing Certificate - On Campus – Winter 2020

jaydencampbellsocialschool-419.jpg
 
DM-Colour.png

COURSE FEATURES

  • Dates: January 14 - February 11, 2020

  • Time: 10 AM - 4 PM

  • Duration: 40 hours

  • Skill level: All levels

  • Format: On Campus

Cost: $1249

Overview

PROGRAM DESCRIPTION

Social School’s one-of-a-kind guided online Digital Marketing Certificate combines all 5 of our proprietary Digital Marketing Courses into one spectacular virtual learning program. The program is available across a scheduled 5-week timeframe, 3 times throughout the year.

Upon completion of all five courses and their corresponding requirements, you’ll be the proud new owner of a Digital Marketing Certificate from The Social School.

Grab a seat and prepare to get schooled on the imperative technical skills you can no longer market without.

CERTIFICATION

Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.

SEMESTER DATES

 

SPRING 2019: Apr 2 - Apr 30
5 consecutive Tuesdays, 10am-4pm

Week 1: Digital Strategy – Apr 2
Week 2: Search Engine Optimization – Apr 6
Week 3: Google Ads – Apr 15
Week 4: Advanced Facebook Advertising – Apr 23
Week 5: Insights and Optimization – Apr 30

FALL 2019 – Sept 10 - Oct 8
5 consecutive Tuesdays, 10am-4pm

Week 1: Digital Strategy – Sept 10
Week 2: Search Engine Optimization – Sept 17
Week 3: Google Ads – Sept 24
Week 4: Advanced Facebook Advertising – Oct 1
Week 5: Insights and Optimization – Oct 8

WINTER 2019 – Nov 12 - Dec 10
5 consecutive Tuesdays, 10am-4pm

Week 1: Digital Strategy – Nov 12
Week 2: Search Engine Optimization – Nov 19
Week 3: Google Ads – Nov 26
Week 4: Advanced Facebook Advertising – Dec 3
Week 5: Insights and Optimization – Dec 10

WINTER 2019 – TBA

Curriculum

PROGRAM OUTLINE

Learning Objectives of Each Course:

  • Course #1: Digital Marketing Strategy - Strategically outline your digital marketing business goals, anticipated gains and a brilliant roadmap to get there. Develop custom guidelines and best practices for better reach, resonance and return from your website, email marketing, blogging, social media and SEO efforts.

  • Course #2: Search Engine Optimization - Learn how to make search work for your brand, and exactly what to do to get found fast, with the proper use of keywords, titles, meta tags, search terms, sitemaps etc.

  • Course #3: Google Ads - Learn the fundamentals of Google search, display, mobile and video ads, from campaign management to ad placement opportunities to bid strategies, reporting, optimization and beyond.

  • Course#4: Advanced Facebook Advertising - Dive deeper into Facebook advertising with powerful custom audience creation, retargeting pixels, funnel-designed campaigns and advanced Facebook and Instagram features and placements.

  • Course #5: Insights & Optimization - Learn how to easily prepare meaningful reports, analyze data, share social media and digital marketing insights, determine social ROI and benchmark your efforts for ongoing growth and success.

For more details, download the course descriptions below.



Click image to download course descriptions

Click image to download course descriptions

 

Instructor
Social+School+Faculty+-+Jaimie+Love.png

Jaimie Love

Marketing Director, Social School

From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.

Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.