Digital Marketing Certificate - Self-Guided Online



  • Duration: 40 hours

  • Skill level: All levels

  • Format: Online

Cost: $449



Social School’s game-changing self-guided online Digital Marketing Certificate combines all five of our proprietary Digital Marketing Courses into one spectacular virtual learning program.

Upon completion of all five courses and their corresponding requirements, you’ll be the proud new owner of a Digital Marketing Certificate from The Social School.

Grab a seat and prepare to get schooled on the imperative technical skills you can no longer market without.


Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.


Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.

Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!



Learning Objectives of Each Course:

  • Course #1: Digital Marketing Strategy - Strategically outline your digital marketing business goals, anticipated gains and a brilliant roadmap to get there. Develop custom guidelines and best practices for better reach, resonance and return from your website, email marketing, blogging, social media and SEO efforts.

  • Course #2: Search Engine Optimization - Learn how to make search work for your brand, and exactly what to do to get found fast, with the proper use of keywords, titles, meta tags, search terms, sitemaps etc.

  • Course #3: Google Ads - Learn the fundamentals of Google search, display, mobile and video ads, from campaign management to ad placement opportunities to bid strategies, reporting, optimization and beyond.

  • Course#4: Advanced Facebook Advertising - Dive deeper into Facebook advertising with powerful custom audience creation, retargeting pixels, funnel-designed campaigns and advanced Facebook and Instagram features and placements.

  • Course #5: Insights & Optimization - Learn how to easily prepare meaningful reports, analyze data, share social media and digital marketing insights, determine social ROI and benchmark your efforts for ongoing growth and success.

For more details, download the course descriptions below.

Click image to download course descriptions

Click image to download course descriptions


Copy of Kelly Doody - Founder & CEO

Kelly Doody

Founder & CEO, Social School

Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.

Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.

Make her dinner and she’ll tell you the secret to the internet.