Digital Strategy - Self-Guided Online
Duration: 6 hours
Skill level: All levels
While there is no arguing the value that digital plays in awareness, expansion and revenue generation for today’s businesses big and small, it is a daunting reality to determine the most effective tactics and applicable tools one should be implementing.
This course will elevate your knowledge, skills and insight into the biggest opportunities existing in online marketing today, and prepare you for world-class strategic execution with planning calendars, templates, budgeting and mapping tools, ensuring your return is measured, managed and maximized.
This is course #1 of 5 in our Digital Marketing Certificate program, and can be taken alone or as part of the complete certificate.
Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.
Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!
CURRICULUM & INSTRUCTORS
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MODULE 1: BRAND & REACH, CONTENT CURATION & CREATION, SOCIAL MEDIA MARKETING
Strategically outline your digital marketing business goals, anticipated gains and a brilliant roadmap to get there
Integrate your current - or intended - content marketing and social media efforts into a broader, more cohesive digital marketing plan with both paid and organic tactics supporting one another
Discover world-class content strategies for both new business and expanded offerings, and sustained, ongoing growth
Learn how to validate new market opportunities and scale your product, messaging and marketing efforts accordingly
MODULE 2: EMAIL MARKETING, DIGITAL STRATEGY PLANNING & EXECUTION
Gain a deep understanding of modern email marketing and its unique opportunities for your business
Discover the ultimate visual planning tools and content worksheets developed by the country’s top agency insiders for their global clientele
Implement extensive budgeting tools and templates for well-planned, high return paid digital campaigns
MODULE 3: WEBSITE, SEARCH & CONVERSION, ADVERTISING & PROMOTION, SYSTEMS & MEASUREMENT
Develop custom guidelines and best practices for better reach, resonance and return from your website, email marketing, blogging, social media and SEO efforts
Gain a thorough understanding of Google Analytics and exactly where your digital efforts are working or weak
Identify imperative pay to play opportunities within Google, Facebook, Instagram, LinkedIn, YouTube, Twitter and more via self-serve ad campaigns, promoted posts and sponsored content
Understand the meaningful metrics behind your site traffic, audience behaviours, acquisition, user flow and beyond
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Founder & CEO, Social School
Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.
Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.
Make her dinner and she’ll tell you the secret to the internet.