Email Marketing – Self-Guided Online
While social media is a must for any modern business, email marketing is a mainstay. As the rules change, algorithms evolve and organic reach continues to shrink across all social spaces, your ability to speak to your attentive, opted-in contacts via email does not. And since the inbox is the number one place your audience of customers, clients and prospects spend their time, shouldn’t you be reaching them there?
Learn the best options for email marketing platforms, best practices for design, layout and content, and cutting edge strategies for creating tailored lists, targeted campaigns, automated sequences and triggered email series that meet the new expectations of your modern audience.
Register for the virtual courses or online certificate programs of your choice, and receive 12 months of unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools, forever keeping you at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!
TAKE IT ONLINE
- Lectures 0
- Quizzes 0
- Skill level All levels
- Language English
- Location Virtual
- Timing Daytime
- Properly set up your highly effective email marketing strategy and a plan for segmenting your list
- Understand the workings of a beautiful, custom-branded e-newsletter template, and what it takes to create your first campaign, schedule it for immediate or future distribution, and track the results
- Learn how to effectively build your email list – an imperative piece of your ‘owned’ marketing assets forevermore