Email Marketing - Self-Guided Online
Duration: 1 hour
Skill level: All levels
While social media is a must for any modern business, email marketing is a mainstay. As the rules change, algorithms evolve and organic reach continues to shrink across all social spaces, your ability to speak to your attentive, opted-in contacts via email does not. And since the inbox is the number one place your audience of customers, clients and prospects spend their time, shouldn’t you be reaching them there?
Learn the best options for email marketing platforms, best practices for design, layout and content, and cutting edge strategies for creating tailored lists, targeted campaigns, automated sequences and triggered email series that meet the new expectations of your modern audience.
Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!
Properly set up your highly effective email marketing strategy and a plan for segmenting your list
Understand the workings of a beautiful, custom-branded e-newsletter template, and what it takes to create your first campaign, schedule it for immediate or future distribution, and track the results
Learn how to effectively build your email list – an imperative piece of your ‘owned’ marketing assets forevermore
Marketing Director, Social School
From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.
Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.