Facebook for Business - Self-Guided Online
Duration: 1 hour
Skill level: All levels
Find out what the world’s most powerful online platform can do for your business, learn how to create and manage a beautiful and effective Facebook Page for your brand, and see what some of the most successful Facebook Pages big and small are doing to make massive inroads and a lasting impact with their audience.
Facebook’s ever-changing algorithms, rules, requirements and best practices make it increasingly important to not only engage your customers and prospects with killer content, but to ensure it’s seen by the right people at the right time. Get ready to start using the top social media tool on the planet to its full potential to establish your brand, grow your business, and finally increase the reach and return of your Facebook efforts.
Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!
• Overview of Facebook and where it fits into the existing social media landscape
• Better your business’ use of Facebook in 5 simple steps:
1. Business Page and Insights
Create your business page (if you haven’t already)
Overview of Facebook Insights and which metrics actually matter
2. Business Manager Settings
Claim your page in Facebook Business Manager
Add your team members as Admins
3. Create your Custom Audiences
Define your target audiences and effectively reach new ones
Create your own Custom, Lookalike and Saved Audiences in FB Business Manager
4. Boosted Posts
Learn what post types your audience engages with in meaningful, high return ways
Discover how to further expand your reach with promoted or ‘boosted’ posts
Measure, optimize and improve your efforts
5. Ads Manager
Learn how to create awesome ad campaigns for your target audiences on Facebook and Instagram
Marketing Director, Social School
From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.
Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.