Google Ads - Self-Guided Online
Duration: 6 hours
Skill level: All levels
Finally – Google Ads is a mystery no more. From the fundamentals of campaign management to ad placement opportunities, bid strategies, reporting, optimization and beyond, this course provides the training and tools needed to excel with modern day search engine marketing (SEM).
Through the science of search, display, mobile, video ads and more, get ready to learn the art of Google advertising, open up a world of new audiences and opportunity, and hit the ground running with immediately implementable skills to get seen, drive traffic and grow sales.
This is course #3 of 5 in our Digital Marketing Certificate program, and can be taken alone or as part of the complete certificate.
Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.
Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!
MODULE 1: FUNDAMENTALS AND FEATURES
How to setup your Google Ads account and link it with Google Analytics
Determining the best campaign types and extensions for your business
Understanding Ad Rank and the auction process
Developing the optimal budget for your campaign goals
MODULE 2: RESEARCH AND AUDIENCE
Discover research tools and keyword selection to improve, optimize and ensure maximum value for your Google Ads dollar
Learn top targeting tools for serving up ads in small doses, or at scale to segmented custom audiences
View tags, create remarketing lists, and gather audience insights with Google Ads Audience Manager interface
Learn how to harness the power of retargeting to stay “top of mind” and move potential customers through the sales funnel
MODULE 3: CAMPAIGNS AND ADVERTISING
Learn more about the campaign types available to you
Design standout search ad campaigns across the Google Search network
Dive into display ads and the rich visual interaction and engagement opportunities available
Create your first campaigns, and bring the whole design process together
Paid Reach & Data Insights
A senior digital marketing specialist at renowned digital agency Vovia, Dan is a sought-after faculty member in Social School’s Digital Marketing department.
With extensive experience managing data-driven digital ad campaigns for global brands, Dan is our go-to lead on Google, Facebook and Instagram ads, and the data insights that drives them.
When he’s not setting his sights on 30x ROAS for clients and students, he’s seeking mad back country adventures in his sweet purple Jeep.