Google Ads - On Campus

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COURSE FEATURES

  • Date: January 28, 2020

  • Time: 10 AM - 4 PM

  • Duration: 6 hours

  • Skill level: All levels

  • Format: On Campus

Cost: $299

Overview

COURSE DESCRIPTION

Finally – Google Ads is a mystery no more. From the fundamentals of campaign management to ad placement opportunities, bid strategies, reporting, optimization and beyond, this course provides the training and tools needed to excel with modern day search engine marketing (SEM).

Through the science of search, display, mobile, video ads and more, get ready to learn the art of Google advertising, open up a world of new audiences and opportunity, and hit the ground running with immediately implementable skills to get seen, drive traffic and grow sales.

CERTIFICATION

This is course #3 of 5 in our Digital Marketing Certificate program, and can be taken alone or as part of the complete certificate.

Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.

 
Click image to download course outline

Click image to download course outline

 

SEMESTER DATES

 

Spring 2019
Tuesday, May 14, 10am-4pm

Fall 2019
Tuesday, Oct. 1, 10am-4pm

Winter 2019
Tuesday, Dec. 3, 10am-4pm

Winter 2020

Curriculum

COURSE OUTLINE

MODULE 1: FUNDAMENTALS AND FEATURES

  • How to setup your Google Ads account and link it with Google Analytics

  • Determining the best campaign types and extensions for your business

  • Understanding Ad Rank and the auction process

  • Developing the optimal budget for your campaign goals

 MODULE 2: RESEARCH AND AUDIENCE

  • Discover research tools and keyword selection to improve, optimize and ensure maximum value for your Google Ads dollar

  • Learn top targeting tools for serving up ads in small doses, or at scale to segmented custom audiences

  • View tags, create remarketing lists, and gather audience insights with Google Ads Audience Manager interface

  • Learn how to harness the power of retargeting to stay “top of mind” and move potential customers through the sales funnel

 MODULE 3: CAMPAIGNS AND ADVERTISING

  • Learn more about the campaign types available to you

  • Design standout search ad campaigns across the Google Search network

  • Dive into display ads and the rich visual interaction and engagement opportunities available

  • Create your first campaigns, and bring the whole design process together

Instructor
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Dan Dryfhout

Paid Reach & Data Insights

A senior digital marketing specialist at renowned digital agency Vovia, Dan is a sought-after faculty member in Social School’s Digital Marketing department.

With extensive experience managing data-driven digital ad campaigns for global brands, Dan is our go-to lead on Google, Facebook and Instagram ads, and the data insights that drives them.

When he’s not setting his sights on 30x ROAS for clients and students, he’s seeking mad back country adventures in his sweet purple Jeep.

 

 

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