Instagram for Business - Self-Guided Online
Duration: 1 hour
Skill level: All levels
Your audience’s appetite for stunning visual imagery and video in their social feeds is increasing by the moment, and if properly delivered, can powerfully connect and compel them in unbelievably exciting ways, driving affinity, loyalty and sales as a result. Instagram is an incredibly important platform that continues to be a key player on the social scene, regularly releasing new features and functions and cementing itself as a place for businesses to shine.
B2B or B2C, learn how to build a beautiful feed, use the platform effectively, and boost your visibility to entirely new audiences. Prepare to master the essentials of photo and video sharing, and see the reach and resonance of your images improve immensely as a result.
Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!
• Overview of Instagram and where it fits into the existing social media landscape
• Stellar Instagram for Business in 5 simple steps:
1. Platform Features and Best Practices
Discover what Instagram has to offer, from newsfeed features to Stories, Live Video and beyond
2. Content Development
What should you be posting on Instagram, and when, why and for who?
Learn how to best connect with your audience in ways that resonate and lead to big returns
Easily create dynamic images and stunning graphics, and learn the art of posting live to Instagram Stories
Measure what is working and what isn’t using your built-in Instagram Analytics
5. Business vs. Personal
Discover how to maximize your Instagram efforts based on your specific business goals, brand and budget
Marketing Director, Social School
From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.
Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.