Lifecycle Marketing and PR - Self-Guided Online

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COURSE FEATURES

  • Duration: 6 hours

  • Skill level: All levels

  • Format: Online

Cost: $99

Overview

COURSE DESCRIPTION


Prepare to take your PR plans and efforts to the next level by incorporating the imperative concept of ‘Lifecycle PR.’ We’ll look closely at the elements of public relations and media outreach that aren’t necessarily in your control, as well as the amazing, under-utilized things that are.

We’ll examine the common denominator in today’s successful PR campaigns, where no one tactic or tool is used in isolation from the others, and the ball isn’t dropped nor the outreach process ended the moment a press release is fired off to the newsroom. We’ll master the concepts of full-circle storytelling, connectivity and engagement, and discuss why you can and should justify time spent on properly executed PR, be you a start-up business or longtime success.

CERTIFICATION

This online course is #4 of 4 in our virtual Public Relations Certificate program, and can be taken alone or as part of the certificate.

Upon completion of all 4 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.

COURSE ACCESS

Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.

Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin.

CURRICULUM & INSTRUCTORS

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Curriculum

COURSE OUTLINE


 

MODULE 1: THE LIFECYCLE MENTALITY

  • Lifecycle Marketing vs. Lifecycle PR

  • Completing the loop, each and every time

  • Lifecycle Phases 1-3

 

MODULE 2: WHAT IS IN YOUR CONTROL

  • Taking matters into your own hands

  • Modern day tools padded with traditional tactics = the way forward

  • Why Big PR and Big Biz are slow to change

 

MODULE 3: EXPANDING YOUR ONLINE PROPERTIES

  • The one thing you MUST start building, and it’s not a social media profile

  • Which social horses to back

  • Your expansion plan: 3 brilliant brand-building bonuses

 

MODULE 4: WHEN THE GOING GETS TOUGH

  • Why time online is the ultimate tool for long-term gain

  • Consistency: Why your PR success demands it and your customers expect it

  • The roadmap forward

Instructor

FACULTY


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Kelly Doody

Founder & CEO, Social School

Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.

Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.

Make her dinner and she’ll tell you the secret to the internet.

 

 

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