Lifecycle Marketing and PR - Self-Guided Online
Duration: 6 hours
Skill level: All levels
Prepare to take your PR plans and efforts to the next level by incorporating the imperative concept of ‘Lifecycle PR.’ We’ll look closely at the elements of public relations and media outreach that aren’t necessarily in your control, as well as the amazing, under-utilized things that are.
We’ll examine the common denominator in today’s successful PR campaigns, where no one tactic or tool is used in isolation from the others, and the ball isn’t dropped nor the outreach process ended the moment a press release is fired off to the newsroom. We’ll master the concepts of full-circle storytelling, connectivity and engagement, and discuss why you can and should justify time spent on properly executed PR, be you a start-up business or longtime success.
This online course is #4 of 4 in our virtual Public Relations Certificate program, and can be taken alone or as part of the certificate.
Upon completion of all 4 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.
Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin.
CURRICULUM & INSTRUCTORS
Click on tabs above
MODULE 1: THE LIFECYCLE MENTALITY
Lifecycle Marketing vs. Lifecycle PR
Completing the loop, each and every time
Lifecycle Phases 1-3
MODULE 2: WHAT IS IN YOUR CONTROL
Taking matters into your own hands
Modern day tools padded with traditional tactics = the way forward
Why Big PR and Big Biz are slow to change
MODULE 3: EXPANDING YOUR ONLINE PROPERTIES
The one thing you MUST start building, and it’s not a social media profile
Which social horses to back
Your expansion plan: 3 brilliant brand-building bonuses
MODULE 4: WHEN THE GOING GETS TOUGH
Why time online is the ultimate tool for long-term gain
Consistency: Why your PR success demands it and your customers expect it
The roadmap forward
Founder & CEO, Social School
Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.
Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.
Make her dinner and she’ll tell you the secret to the internet.