Lifecycle Marketing and PR – Self-Guided Online
Prepare to take your PR plans and efforts to the next level by incorporating the imperative concept of ‘Lifecycle PR.’ We’ll look closely at the elements of public relations and media outreach that aren’t necessarily in your control, as well as the amazing, under-utilized things that are. We’ll examine the common denominator in today’s successful PR campaigns, where no one tactic or tool is used in isolation from the others, and the ball isn’t dropped nor the outreach process ended the moment a press release is fired off to the newsroom. We’ll master the concepts of full-circle storytelling, connectivity and engagement, and discuss why you can and should justify time spent on properly executed PR, be you a start-up business or longtime success.
This online course is #4 of 4 in our virtual Public Relations Certificate program, and can be taken alone or as part of the certificate.
Upon completion of all 4 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.
Register for this online course, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – constantly updated and forever keeping you at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, login at any time, and let your learning begin!
TAKE IT ONLINE
- Lectures 0
- Quizzes 0
- Duration 6 hours
- Skill level All level
- Language English
- Location Virtual
- Timing Daytime
- Lifecycle Marketing vs. Lifecycle PR
- Completing the loop, each and every time
- Lifecycle Phases 1-3
- Taking matters into your own hands
- Modern day tools padded with traditional tactics = the way forward
- Why Big PR and Big Biz are slow to change
- The one thing you MUST start building, and it’s not a social media profile
- Which social horses to back
- Your expansion plan: 3 brilliant brand-building bonuses
- Why time online is the ultimate tool for long-term gain
- Consistency: Why your PR success demands it and your customers expect it
- The roadmap forward
THE LIFECYCLE MENTALITY
WHAT IS IN YOUR CONTROL
EXPANDING YOUR ONLINE PROPERTIES
WHEN THE GOING GETS TOUGH