Media Relations - Self-Guided Online
Duration: 6 hours
Skill level: All levels
Prepare for a step-by-step exploration of modern day media relations do’s and don’ts, including the creation of polished and professional media lists and press kits to news releases, public service announcements and more. We cover ‘The Rules of the Release’ – both breakable and not, from the all-important commandments of CP and AP Style, to exciting new formats that go well beyond an electronic press kit into standout design, video, microsites, infographics, storytelling and social media. This course will inject the most insight and creativity possible into your PR efforts and media pitches, helping you make your mark, differentiate your company, and catapult your brand to an entirely new level, while having all the tactics and templates needed to do so. You will receive invaluable planning tools for your arsenal, and create your perfect pitch for the modern day press.
This online course is #3 of 4 in our virtual Public Relations Certificate program, and can be taken alone or as part of the certificate.
Upon completion of all 4 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.
Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!
MODULE 1: RULES OF THE RELEASE
Commonly missing must-have’s 1 and 2
What’s breakable, flexible and somewhat sacred
Meet your new best friend: The CP/AP Stylebook
Top 10 tips for a great release
MODULE 2: DESIGN DO’S
Exploring new formats that go well beyond the bland pdf
Why injecting the most creativity possible will make your mark, get you seen,
and catapult your brand
MODULE 3: EDITORIAL CALENDARS 1-2-3
Your Annual Marketing Calendar
Your Social Editorial Calendar
The annual editorial calendars of your target media and your target market
MODULE 4: THE PITCH
Artful, intelligent pitching on a local, regional and international scale
A great tease, killer storytelling and crazy good distribution techniques
Strategizing, execution and follow-through, not to be confused with the ol’ ‘follow-up’
Founder & CEO, Social School
Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.
Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.
Make her dinner and she’ll tell you the secret to the internet.