Mobile Photo & Video - Self-Guided Online

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COURSE FEATURES

  • Duration: 6 hours

  • Skill level: All levels

  • Format: Online

Cost: $99

Overview

COURSE DESCRIPTION


Get ready to find, capture and curate the perfect photos and video for your ongoing content marketing needs and brilliant social feeds.

It’s never been more important to employ beautiful custom imagery into your digital marketing efforts, particularly as each and every social platform becomes more visually rich. Look no further than Facebook, Instagram or Twitter to see embedded photos, autoplaying videos and plenty of algorithm preference in user newsfeeds for rich, image-containing content.

And since not every business has a professional photography or video production budget, it’s never been more important to learn the right tricks, hone your skills and maximize your chances of photo and videographic success, right from the affordability and familiarity of your mobile phone. AND YES! We’ll be covering Live Video – from live streaming on Facebook to staring on Instagram Stories!

CERTIFICATION

This online course is #4 of 5 in our virtual Social Media Marketing Certificate program, and can be taken alone or as part of the certificate.

Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.

COURSE ACCESS

Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.

Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin.

CURRICULUM & INSTRUCTORS

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Curriculum

COURSE OUTLINE


 

MODULE 1: THEORY OF PHOTO & VIDEO 

  • Current Landscape - how photography is changing and becoming more and more accessible 

  • 10 Rules of Composition - an overview of the basic guidelines to follow when composing a photo 

  • Subject Matter - figuring out what type of imagery best tells your story 

  • Lighting - find out how to use lighting to your advantage and what the different types of light are 

  • Case Studies - a look at who is doing it best and how strong visuals tell a compelling story 

MODULE 2: PHOTOGRAPHY FOR SOCIAL 

  • The Basics - the fundamentals of taking a photo on your phone (plus a few surprise tricks) 

  • Photo Tools: Hardware - an overview of the mobile accessories to take your photos to the next level 

  • Photo Tools: Software - an overview of software/apps available to edit and enhance your photos 

MODULE 3: VIDEO FOR SOCIAL 

  • Story vs Narrative - determine the difference between a story and a narrative and how they should work together 

  • The 4 Ps + A + D - identifying the plot, purpose, people and place for your video, as well as the audience it’s intended for and the distribution channels 

  • Design of a Good Story - learn the six pillars of telling a good story and create a storyboard 

  • Video Types - learn about the various types of videos and how every business can use them 

  • Editing Tools - find out which apps are better suited for basic or advanced editing and learn how to take your video content to the next level 

  • Publish & Promote - how and when to publish your video content and what to do to get it seen 


COURSE SUMMARY

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Instructor

FACULTY


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Jaimie Love

Marketing Director, Social School

From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.

Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.

 

 

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