Modern PR - Self-Guided Online
Duration: 6 hours
Skill level: All levels
A thorough examination of what public relations is, how it’s been turned on its head in recent years and why it’s now anyone’s game. We identify the reasons why it is now more difficult than ever to get your story in front of a journalist, and why it’s also so imperative – and easier, in fact – to take matters into your own hands. You will learn to shape your own brand story, grow your audience, and create a loyal tribe of fans, followers and customers through both traditional media relations tactics and cutting-edge modern day strategies.
This online course is #1 of 4 in our virtual Public Relations Certificate program, and can be taken alone or as part of the certificate.
Upon completion of all 4 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.
Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!
MODULE 1: THE SHIFT
Goodbye to the status quo, and hello to the New PR World Order
How digital media has forever changed the public relations landscape
The evolving face, space and pace of traditional media
Why flux = opportunity and successful PR is now anyone’s game
Public Relations today: Traditional tactics meet new technologies
MODULE 2: WHAT’S THE PLAN
Imperative annual planning strategies
The number one tool in your kit
Examining what public relations really is, anyway
Inside the Industry: PR Jargon 101
MODULE 3: WHY’S WORDS OF WISDOM
Asking yourself PR’s 2 most important questions, and why you can’t afford not to
Remembering whose needs are most important
Pressing Go: Knowing when you’re ready to leap, and where you want to land
MODULE 4: AIM HIGH
Becoming the master of your online domain
What it really means to commit to the long haul
Planning your approach
Research, read, watch and prioritize your way to the best media and influencer database in town
Your secret A, B and C lists, and when and where to put them into play
Founder & CEO, Social School
Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.
Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.
Make her dinner and she’ll tell you the secret to the internet.