Mobile Photo & Video - On Campus
Date: February 3, 2020
Time: 10 AM - 4 PM
Duration: 6 hours
Skill level: All levels
Format: On Campus
Get ready to find, capture and curate the perfect photos and video for your ongoing content marketing needs and brilliant social feeds.
It’s never been more important to employ beautiful custom imagery into your digital marketing efforts, particularly as each and every social platform becomes more visually rich.
Look no further than Facebook, Instagram or Twitter to see embedded photos, autoplaying videos and plenty of algorithm preference in user newsfeeds for rich, image-containing content.
And since not every business has a professional photography or video production budget, it’s never been more important to learn the right tricks, hone your skills and maximize your chances of photo and videographic success, right from the affordability and familiarity of your mobile phone. AND YES! We’ll be covering Live Video – from live streaming on Facebook to staring on Instagram Stories!
This course is #4 of 5 in our virtual Social Media Marketing Certificate program, and can be taken alone or as part of the certificate.
Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.
Monday, April 22, 10am-4pm
Monday, Sept. 30, 10am-4pm
Monday, Dec. 2, 10am-4pm
MODULE 1: THEORY OF PHOTO & VIDEO
Current Landscape - how photography is changing and becoming more and more accessible
10 Rules of Composition - an overview of the basic guidelines to follow when composing a photo
Subject Matter - figuring out what type of imagery best tells your story
Lighting - find out how to use lighting to your advantage and what the different types of light are
Case Studies - a look at who is doing it best and how strong visuals tell a compelling story
MODULE 2: PHOTOGRAPHY FOR SOCIAL
The Basics - the fundamentals of taking a photo on your phone (plus a few surprise tricks)
Photo Tools: Hardware - an overview of the mobile accessories to take your photos to the next level
Photo Tools: Software - an overview of software/apps available to edit and enhance your photos
MODULE 3: VIDEO FOR SOCIAL
Story vs Narrative - determine the difference between a story and a narrative and how they should work together
The 4 Ps + A + D - identifying the plot, purpose, people and place for your video, as well as the audience it’s intended for and the distribution channels
Design of a Good Story - learn the six pillars of telling a good story and create a storyboard
Video Types - learn about the various types of videos and how every business can use them
Editing Tools - find out which apps are better suited for basic or advanced editing and learn how to take your video content to the next level
Publish & Promote - how and when to publish your video content and what to do to get it seen
Marketing Director, Social School
From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.
Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.