Search Engine Optimization - On Campus
Date: January 21, 2020
Time: 10 AM - 4 PM
Duration: 6 hours
Skill level: All levels
Format: On Campus
Maximizing online visibility and putting the power of search engine optimization to use is a mountain the majority of today’s website-owning businesses, organizations and individuals are convinced they’ll never climb. With a basic understanding of how search engines work, however, the development of an effective, adaptable SEO strategy is not only possible, but extremely powerful.
At a time when simply cutting through the clutter and being found online is half the battle, proper use of keywords, titles, meta tags, search terms, sitemaps and beyond is an absolutely imperative piece of the marketing puzzle. Beyond that, identifying offsite link-building opportunities, optimizing user experience and measuring and reporting on what matters is now a necessary component of doing business.
This course will show you how to make search work for your brand, and exactly what to do to get found fast.
This is course #2 of 5 in our Digital Marketing Certificate program, and can be taken alone or as part of the complete certificate.
Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.
Tuesday, May 7, 10am-4pm
Tuesday, Sept. 24, 10am-4pm
Tuesday, Nov. 26, 10am-4pm
MODULE 1: WHAT IS SEO?
Learn the definition of SEO and how search engines work
Explore the features of the Search Engine Results Page
Debunk some of the most common SEO myths
Learn the differences between SEM & SEO
Discover the “Big Three” areas of SEO
MODULE 2: CRAWLABILITY
Learn how internal linking provides SEO value
See what types of errors search engines look for (and learn how to fix them)
Find out about the importance of HTML and XML Sitemaps
Discover why Google hates duplicate content (and how to avoid it)
Learn about the importance of Google’s crawl budget (and how to maximize it)
MODULE 3: CONTENT & KEYWORDS
Learn how Google understands website content
Find out about the basics of effective keyword research
Discover the key components of on-page SEO
Learn how to create an effective keyword map
MODULE 4: LINK BUILDING & REPORTING/RESOURCES
Learn about the importance of backlinks
Discover some of the best ways to build powerful backlinks
Find out about some of the key SEO reporting tools available
Learn about further readings and resources to help with your SEO
Advisor & Instructor, Social School
SEO lead at award-winning agency Critical Mass, Adam lives to see businesses rise above the fold on Google’s coveted first page.
One of Social School’s most deeply versed digital marketing specialists and five-star faculty members, Adam helps students and clients alike cut through the online noise and achieve meaningful, measurable results using leading technology, compelling content, creative strategy and plain ol’ english.
We regularly rave to Adam’s wife Pam about how crazy smart he is, and she quickly reminds us not to let him know.