Social Media Marketing Certificate - Self-Guided Online

jaydencampbellsocialschool-419.jpg
 
SMM-Colour-Outline.png

COURSE FEATURES

  • Duration: 40 hours

  • Skill level: All levels

  • Format: Online

Cost: $449

Overview

PROGRAM DESCRIPTION

The Social School’s one-of-a-kind guided online Social Media Marketing Certificate combines all 5 of our proprietary Social Media Courses into one spectacular virtual learning program.

Upon completion of all five courses and their corresponding requirements, you’ll be the proud new owner of a Social Media Marketing Certificate from The Social School.

Grab a seat and prepare to get schooled on all the things that matter in business and marketing today – from social strategy to mobile photography, killer content, graphic design, digital advertising and beyond.

CERTIFICATION

Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.

COURSE ACCESS

Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.

Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!

Curriculum

PROGRAM OUTLINE

 
Click image to download course descriptions

Click image to download course descriptions

 

Course 1: Social Media Strategy

MODULE 1: AUDIT & IDENTIFY

  • Current Landscape and 2019 Trends - what does social media look like right now and what’s ahead in 2019

  • Platform by Platform - an overview of the key social media platforms and what to use them for

  • Social Media Audit - an overview of your current market position, platforms, reach and engagement

  • Competitor Analysis - an audit of your competitors’ social media and online presence

  • Opportunity Identification - choosing which social platforms to have a presence on, according to resources, realm and current market position

MODULE 2: PURPOSE & PLANNING

  • Set SMART Goals - identify the purpose of your social media marketing and set measurable goals

  • Target Audience Identification - learn as much as possible about your audience and create an ideal customer profile

  • Forward Planning - solidifying your milestones, events, launches, campaigns and happenings for the 12 months ahead

  • Content Pillars - zeroing in on your standout content themes, categories and formats

MODULE 3: STRATEGY & TACTICS

  • Content Mix & Schedule - what, when and where you’ll post on social media

  • Marketing Tactics - finalizing your specific marketing and communications tactics and to-do’s

  • Quarterly Content Calendar - create top-to-bottom map of your marketing strategy for the year ahead

  • Social Media Budget - create a tactical budget of your time and financial resources that will bring your plan to life




Course 2: Content Writing & Publishing

MODULE 1: BRAND & VOICE

  • The About – Solidifying who you are, what you offer and why you do it

  • The Elevator Pitch – Nailing your elevator pitch short and long, and committing to complete clarity in all your communications

  • Defining Your Brand Voice - Articulating your brand’s voice and the tone in which it is conveyed


MODULE 2: COPYWRITING & CAMPAIGNS

  • Content Pillars & Categories — Mapping out your content themes over the course of the year

  • Creating Killer Content — Crafting your magnetic key messages and spectacular social soundbites

  • The Makings of a Perfect Post – Hook your audience with punchy material, hooks, hashtags and soundbites

  • Social Style Guide – Your go-to formatting, tagging and language do’s and don’ts

  • Campaigns, Campaigns, Campaigns — Dreaming up your world class creative campaigns by season, event or inspiration


MODULE 3: PUBLISHING & AUTOMATION

  • Social Profile Audit & Update - Posting and publishing your copy in all the right places

  • Top 10 Post Ideas – Pens to paper, posts to platforms and pushing publish

  • Automation Tools — Your guide to the top tools for scheduling & automation

  • More Tools, Apps, Hacks & Tricks — additional apps, Q&A, wrap-up and next steps


Course 3: DIY Graphic Design

MODULE 1: FONTS & FUSION

  • Getting Started Guide – No graphic design experience, no budget for a program? No problem.

  • Fonts – Bringing your words to life with fonts that captivate your audience and compliment your digital campaigns 

  • Colour theory – Picking the right shades, palette and placements 

MODULE 2: GATHER & CAPTURE 

  • Go Pro – Transforming into your own in-house photographer and videographer using Canva 

  • The Image Bank – gathering, planning, capturing and creating images for tomorrow, today! 

  • The Specs – Uploading, sizing and formatting pics and vids for your various platforms and placements 

MODULE 3: COMBINE & CREATE 

  • Together at Last – Marrying text with photo, information with image 

  • All Together – Effectively arranging your design elements and employing recurring brand filters 

  • All Together –Tying it all together, exporting your images and uploading to your social feeds 

  • You've learned it, now do it – Create business cards, posters, ads and social media design elements


Course 4: DIY Graphic Design

MODULE 1: THEORY OF PHOTO & VIDEO 

  • Current Landscape - how photography is changing and becoming more and more accessible 

  • 10 Rules of Composition - an overview of the basic guidelines to follow when composing a photo 

  • Subject Matter - figuring out what type of imagery best tells your story 

  • Lighting - find out how to use lighting to your advantage and what the different types of light are 

  • Case Studies - a look at who is doing it best and how strong visuals tell a compelling story 

MODULE 2: PHOTOGRAPHY FOR SOCIAL 

  • The Basics - the fundamentals of taking a photo on your phone (plus a few surprise tricks) 

  • Photo Tools: Hardware - an overview of the mobile accessories to take your photos to the next level 

  • Photo Tools: Software - an overview of software/apps available to edit and enhance your photos 

MODULE 3: VIDEO FOR SOCIAL 

  • Story vs Narrative - determine the difference between a story and a narrative and how they should work together 

  • The 4 Ps + A + D - identifying the plot, purpose, people and place for your video, as well as the audience it’s intended for and the distribution channels 

  • Design of a Good Story - learn the six pillars of telling a good story and create a storyboard 

  • Video Types - learn about the various types of videos and how every business can use them 

  • Editing Tools - find out which apps are better suited for basic or advanced editing and learn how to take your video content to the next level 

  • Publish & Promote - how and when to publish your video content and what to do to get it seen 


Course 5: Digital Advertising

MODULE 1: ANALYTICS & INSIGHTS 

Facebook Business Manager Set-up - Why you should be using it and how to get started 

Understanding Your Audience - Using Facebook Insights and Google Analytics to determine who is interacting with your brand online 

Analyzing Your Content - Looking at what content is (and isn’t) working and forming a plan to create content that gets results in both your paid and unpaid digital advertising efforts 

Analytics Tools & Tech - A look at the best free and paid analytics and social scheduling tools 

MODULE 2: TARGETING & REACH 

Audience Types - Understanding the difference between cold, warm and hot leads and how to reach each of them 

Audience Creation - Creating your ideal audiences according to their interests, demographics, geography and other factors 

Audience Overlap - Identifying the overlap between audiences to ensure that each one is unique and you’re not always talking to the same people 

MODULE 3: ADVERTISING & ENGAGING 

Facebook Ad Campaign Creation - Targeting your exact audience with highly compelling content and promotional campaigns, when and where you want to reach them 

Pinterest Ad Campaign Creation - Targeting your exact audience with promoted pins 

LinkedIn Ad Campaign Creation - Targeting your exact audience with LinkedIn advertising 

Creating Killer Digital Ads - Using strong imagery paired with dynamic copy to engage with your targeted audience 

Measuring Ad Performance - Measure, analyze and optimize your ad to get the best possible performance 

Optimizing Your Ads - Make changes based on analytics and insights to optimize your ad to get the best possible performance 




Instructor
Social+School+Faculty+-+Jaimie+Love.png

Jaimie Love

Marketing Director, Social School

From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.

Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.

 

 
social+school+-+digital+marketing+education+-+students.jpg

I took the Social Media Marketing Certificate and found the course content was relevant and well worth the cost. The instructors were very helpful. I will be taking another course at the Social School very soon.

- Shawnah Moseley, SPS West