Social Media Strategy - Self-Guided Online
Duration: 6 hours
Skill level: All levels
Get ready to refine your message, define your voice and establish your ideal content platforms, purpose, audience and strategy.
Whether you’re just starting out or deep into your content marketing and social media platforms, our Social Media Strategy Course is designed to get you crystal clear on what your social media marketing efforts entail, where to focus your resources, and how to see massive returns to your business and bottom line as a result.
This online course is #1 of 5 in our virtual Social Media Marketing Certificate program, and can be taken alone or as part of the certificate.
Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.
Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.
Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin.
CURRICULUM & INSTRUCTORS
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MODULE 1: AUDIT & IDENTIFY
Current Landscape and 2020 Trends - what does social media look like right now and what’s ahead in 2020
Platform by Platform - an overview of the key social media platforms and what to use them for
Social Media Audit - an overview of your current market position, platforms, reach and engagement
Competitor Analysis - an audit of your competitors’ social media and online presence
Opportunity Identification - choosing which social platforms to have a presence on, according to resources, realm and current market position
MODULE 2: PURPOSE & PLANNING
Set SMART Goals - identify the purpose of your social media marketing and set measurable goals
Target Audience Identification - learn as much as possible about your audience and create an ideal customer profile
Forward Planning - solidifying your milestones, events, launches, campaigns and happenings for the 12 months ahead
Content Pillars - zeroing in on your standout content themes, categories and formats
MODULE 3: STRATEGY & TACTICS
Content Mix & Schedule - what, when and where you’ll post on social media
Marketing Tactics - finalizing your specific marketing and communications tactics and to-do’s
Quarterly Content Calendar - create top-to-bottom map of your marketing strategy for the year ahead
Social Media Budget - create a tactical budget of your time and financial resources that will bring your plan to life
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Marketing Director, Social School
From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.
Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.