Storytelling - Self-Guided Online

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COURSE FEATURES

  • Duration: 6 hours

  • Skill level: All levels

  • Format: Online

Cost: $99

Overview

COURSE DESCRIPTION

From properly crafting your company story, key messaging, sales pitch and more, to honing in on what your branding, website, search results, print materials and past press coverage are saying about your business, this course poses the many tough questions that must be asked prior to drafting a noteworthy press release, while also ensuring it fits into your all-important annual communications calendar, strategy and plan. We dive deeply into the ‘why’ behind any kind of public announcement, be it a tweet, blog post or press conference, and force you to cut the clichés, eliminate the red tape, avoid the pitfalls of ‘Big PR’ and think like both an editor and end reader, with the goal of delivering the clearest and most compelling message possible in every last ounce of your outreach.

CERTIFICATION

This online course is #2 of 4 in our virtual Public Relations Certificate program, and can be taken alone or as part of the certificate.

Upon completion of all 4 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.

COURSE ACCESS

Register for the virtual courses or online certificate programs of your choice, and receive 12 months unlimited access to a suite of learning videos, program guides, workbooks, templates and tactical tools – keeping you in the loop and at the top of your game.

Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin!

 
Curriculum

COURSE OUTLINE

MODULE 1:THE MESSAGE CRAFT

  • The number one most important element present in all great business writing

  • How to think like a journalist, discern like a reader, critique like an editor
    and write like a superstar

  • Committing to ONE goal

 

MODULE 2: A CLICK CAN SAY 1,000 WORDS

  • What your existing branding, website, press coverage and more are saying about your business

  • Getting your ducks in a row, simplifying your summary and streamlining your speaking notes

  • Website 101: Surefire ways to find yourself dead in the water before your boat leaves the dock

 

MODULE 3: PULLING FROM THE MASTER PLAN

  • Where does this particular announcement or campaign fit into your overall strategy and schedule?

  • Knowing whether it’s press release-worthy, or if there’s a better platform to choose

  • Revisiting the ‘why’ behind it, and every last supporting tweet, post, comment and discussion

 

MODULE 4: AVOIDING THE PITFALLS OF BIG PR

  • Sticking to your editorial calendar, planned publishing dates and PR commitments like glue

  • Identifying and avoiding bad habits and poor practice

  • How to know your product, company and audience inside and out, every single day of the year

  • Making it easy on the media, potential customers and yourself

 
Instructor
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Kelly Doody

Founder & CEO, Social School

Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.

Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.

Make her dinner and she’ll tell you the secret to the internet.

 

 

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