Content Writing & Publishing - On Campus
Date: January 20, 2020
Time: 10 AM - 4 PM
Duration: 6 hours
Skill level: All levels
Format: On Campus
How to write posts and craft content your audience can’t get enough of, while mastering the imperative art of digital storytelling.
Integrating custom content pillars and categories and weaving your brand themes into standout stories that will engage, inform and entertain your growing on and offline audience. Implementing tools, tactics and timelines relevant to your business that perfectly blend both scheduled and live content, keep you moving forward, and drive enormous results.
This course is #2 of 5 in our virtual Social Media Marketing Certificate program, and can be taken alone or as part of the certificate.
Upon completion of all 5 courses and the associated course requirements, your certificate will be issued, along with our utmost congratulations and continued support.
Monday, April 8, 10am-4pm
Monday, Sept. 16, 10am-4pm
Monday, Nov. 18, 10am-4pm
MODULE 1: BRAND & VOICE
The About – Solidifying who you are, what you offer and why you do it
The Elevator Pitch – Nailing your elevator pitch short and long, and committing to complete clarity in all your communications
Defining Your Brand Voice - Articulating your brand’s voice and the tone in which it is conveyed
MODULE 2: COPYWRITING & CAMPAIGNS
Content Pillars & Categories — Mapping out your content themes over the course of the year
Creating Killer Content — Crafting your magnetic key messages and spectacular social soundbites
The Makings of a Perfect Post – Hook your audience with punchy material, hooks, hashtags and soundbites
Social Style Guide – Your go-to formatting, tagging and language do’s and don’ts
Campaigns, Campaigns, Campaigns — Dreaming up your world class creative campaigns by season, event or inspiration
MODULE 3: PUBLISHING & AUTOMATION
Social Profile Audit & Update - Posting and publishing your copy in all the right places
Top 10 Post Ideas – Pens to paper, posts to platforms and pushing publish
Automation Tools — Your guide to the top tools for scheduling & automation
More Tools, Apps, Hacks & Tricks — additional apps, Q&A, wrap-up and next steps
Marketing Director, Social School
From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.
Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.