TikTok is a new social media app that allows you to record, edit and share short videos. These can be anywhere from 15 to 60 seconds long and provide an opportunity to get creative by adding musical overlays, sound and visual effects.
The app has become a creative outlet for young adults and teens, especially within Generation Z. As TikTok begins to rise in popularity, marketers are wondering if this is a wise place to invest.
This video platform opens companies up to a variety of unique marketing and brand awareness opportunities. TikTok allows you to engage younger audiences while also showing a lighter side of your brand. It is a new way to engage with your audience which is appealing. But as marketers we need to think about the relevance it has to our audience and company. Is your target audience using this platform? Are they willing to start using it? Can you connect with your audience on TikTok?
If your organization can answer yes to these questions, then TikTok is a platform you might want to think about diving into. Being able to strategically use TikTok can help showcase your brand in a more creative and fresh way.
Some key takeaways if choosing to create content specifically for TikTok:
- Stay relevant to your brand image.
- Utilize influencers, this will allow you to create content that will reach a much broader, but still targeted, audience.
- Be creative in the content you create. This is a great way to show your brand behind the scenes, or in the moment content.
- Use TikTok to showcase your consumers using your brand in their everyday life.