insights & analytics
pixel
search engine optimization
writing
facebook ads
google ads
digital strategy
Social School’s world-class digital marketing courses and certifications give you the imperative skills you need to get seen, and get ahead.
Get digital, Get ahead.
"I have no idea where to begin with my digital strategy."
"I don't have the time to learn this stuff, and yet I know I need it more than ever."
"I've tried running ads on Facebook and Instagram, and it was a huge waste of money."
"I'm currently outsourcing my SEO, but I have no idea what they're doing or if it's working."
"We know half our marketing efforts are failing, but we have no idea which half."
"I can't get buy-in on digital marketing because I can't prove it will be worth it."
"If something doesn't change soon, I'm going to have to close my doors."
It's hard to imagine a proactive approach or the luxury of working strategically, when reactivity is the only option and the hurricane never stops.
particularly when you're trying to run a business, pay your bills and prove your worth, while also posting 'viral content' every single day.
Knowing what social platforms to be on and what digital marketing tactics matter can seem an impossible task.
Today more than ever..
committing to search optimization and organic reach-building activities pays enormous dividends, and makes light work of marketing down the road
But - you're aware that:
It's not necessary to be everywhere, on every platform, but it is integral that you show up consistently and effectively in a few key places
Not all pieces of your marketing need to be managed in-house, but it's impossible to outsource or hire effectively when you don't speak digital
Understanding the places and spaces your audience occupies and how they expect you to show up is a winning combo, and one you can achieve if given the chance
investing in promoted content and properly strategized paid campaigns can deliver a jaw-dropping return on ad spend if done correctly
Today's digital platforms provide endless opportunities to get your business seen like never before, because succeeding online is now anyone's game.
Creating beautiful front-end content for your website and social feeds and neglecting the back-end efforts to get it seen is no recipe for success
your empowered digital marketing roadmap is here.
Meaning:
Using today's insanely powerful free tools for targeting your social posts, blogs, e-newsletters and beyond is a necessary piece of successful modern marketing
knowing what's working in your marketing efforts, and better yet, what specific post led to precisely what revenue or conversion, is valuable info you need
ENTER: our renowned series of digital marketing courses and certificate programs
Gone are the days where content alone is king.
and your marketing program is missing.
Today, the marketers, brands and businesses who understand how to target, optimize and convert the art they call content – copy, graphics, photos, videos and beyond – are the ones winning the game.
Led by industry-leading insiders at the top of their game, these are precisely the skills your business needs,
Where creative right brain meets data-driven left, Organic content meets paid reach,
Marketing art meets algorithmic science.
Where creative right brain meets data-driven left,
Organic content meets paid reach,
Marketing art meets algorithmic science.
"The instructors were extremely knowledgeable and I left feeling very inspired to up my digital marketing game, and felt that I had more tools than ever to help me achieve my marketing and business goals. I'd recommend this course to anyone that already has a general knowledge in SEO, Google/Facebook Ads, and Google Analytics, and would like to get the most out of their marketing dollars."
"I completed the Digital Marketing Certificate and was blown away."
michelle alexander
"And, like all other Social School courses, left me feeling inspired, confident and ready to advance my agency’s digital advertising strategy. The instructor was experienced and knowledgeable, and provided so many helpful tips and tools – I highly recommend this course!"
"Social School’s Google Ads course was everything I hoped it would be."
Lindsay Anderson
The Courses
The Courses
This game-changing virtual offering allows you to purchase individual courses as you see fit, or to complete all five as one certification program, and earn a sought-after professional designation along the way.
Learn from wherever you are, whenever you like with Social School's renowned Digital Marketing Program, where the courses, tools and takeaways are best in class, and lifetime access is yours for the taking.
5 courses
3,500 graduates
1 world-class certification
100% built to get you moving
a program that is
Immediately upon registration, your courses become available in your custom Social School Academy learning library, featuring videos, downloads and supplemental materials, all easily accessible via desktop or app.
customized dashboard
Move through your training at whatever pace you like, on a schedule that complements your existing commitments. And with unlimited lifetime access to all course materials and updates, you can revisit the materials as often as you need.
unlimited access
Social School is built on a mission to not only inspire, but equip. Each of the Digital Marketing courses features a powerful activation workbook, designed to leave you ready for immediate action and implementation of your learns.
actionable tools
A program that is
SEO dynamo at award-winning global agency Critical Mass, Adam lives to see businesses rise the ranks to Google’s coveted first page.
One of Social School’s most deeply versed digital marketing specialists and five-star faculty members, Adam helps students and clients alike cut through the online noise and achieve meaningful, measurable results using leading technology, compelling content, creative strategy and straight talk.
Adam, A.K.A. the Google Whisperer, the Search Savant, the Smart Guy, has a knack for packing a room to the rafters when he takes the stage, and his rabid fans run far and wide – ourselves among them.
Meet Adam here, and catch him in class here.
associate search director, critical mass
Adam Volk
To which I reply, 'You mean someone who can manage your website, tackle your SEO, and run your Facebook, Instagram and Google Ads?'
Without fail, the answer is, 'Yes, THAT. Know anyone?'
A serious skills gap exists among marketers today, and these are those skills.”
- Kelly Doody, Social School founder
Kelly, Adam and Dan
meet your instructors:
Digital doers and data die-hards
“Every day I’m asked whether I know any great digital marketers who are looking for work.
Dan Dryfhout
The Search Engine Insider
Chief of Paid Reach
A sought-after digital technician at renowned firm Vovia, Dan is Social School's go-to authority when it comes to putting money behind your online marketing, and seeing enormously rewarding return.
With extensive experience managing data-driven digital ad campaigns for global brands, Dan is a spectacular source when it comes to paid campaigns, strategic targeting, and data insights that drive exciting results – not to mention the motivation for even the most artistic content creators among us to become backend data devotees.
When he’s not setting his sights on 30x ROAS for clients and students, he’s playing in the real backcountry in his giant – and very awesome – purple Jeep.
Meet Dan here and here, and find him in class here.
senior digital marketing specialist, vovia
Unparalleled learning material, case studies and platform demos, developed by Social School's team of industry-leading faculty, are the foundation of every Digital Marketing course.
Timely training videos and behind the scenes demos
1.
The training
World-class tools, cheatsheets and prompting exercises designed to plant the seeds of inspiration and catapult you into activation, come standard in every course.
Countless resources and action items
2.
The tools
The outcomes
Outlining the key digital platforms, tactics and opportunities in digital marketing today – from social, blogging and email marketing to SEO, automation, remarketing campaigns and beyond – and identifying your precise formula for growth.
tactic identification
Determining the major milestones, events, objectives and seasonal campaign opportunities in your business over the next 12 months, and aligning your digital tactics to support them.
milestone roadmapping
Determining the ‘why’ behind your chosen digital efforts, the message behind your marketing mix, and the people it is intended to reach, captivate, and move into action.
purpose & pillars
Declaring the frequency, process and budget required to bring your digital strategy to life, and scheduling your weekly, monthly and quarterly plans into your ideal project management and planning tools.
frequency & process
Identifying all physical and digital touch points with your brand for prospects and customers alike, the make or break stages in their journey, and opportunities to insert as many human moments as possible into your digital spaces.
journey mapping
Discover the on and off-page ranking factors that matter in search both today and tomorrow, and creating a comprehensive plan for chipping away at your organic search results.
search optimization
Prior to entering the depths of Facebook Business Suite's audience building tools, learn how to identify 3 highly strategic sets of ad campaign targets within your custom cold, warm and hot categories.
audience mapping
Toss out your dusty and ill-fated target groupings and create a fresh suite of powerful Facebook and Instagram audiences across a range of Saved, Custom and Lookalike categories.
audience creation
Construct a transformative series of social ad campaigns covering awareness, traffic and lead generation objectives, that serve the top of your funnel right down to the bottom, and set your ROAS soaring.
CAMPAIGN BUILDING
Building on the keyword queries identified in your SEO learns and website acquisition audits, we’ll turn to Google Keyword Planner and other epic tools to map out your best possible search engine marketing campaigns.
keyword mapping
Learn the various Google Ad types, extensions and opportunities for your business, and utilize world-class targeting tools to make your message land, and paid search campaigns a standout.
google ad building
Measure, optimize and report on the effectiveness of your SEO efforts, paid campaigns and organic content, and develop an effective plan for continued progress and enviable wins.
insights & reporting
1. tactic identification
Outlining the key digital platforms, tactics and opportunities in digital marketing today – from social, blogging and email marketing to SEO, automation, remarketing campaigns and beyond – and identifying your precise formula for growth.
2. MILESTONE ROADMAPPING
Determining the major milestones, events, objectives and seasonal campaign opportunities in your business over the next 12 months, and aligning your digital tactics to support them.
3. PURPOSE & PILLARS
Determining the ‘why’ behind your chosen digital efforts, the message behind your marketing mix, and the people it is intended to reach, captivate, and move into action.
4. FREQUENCY & PROCESS
Declaring the frequency, process and budget required to bring your digital strategy to life, and scheduling your weekly, monthly and quarterly plans into your ideal project management and planning tools.
5. journey mapping
Identifying all physical and digital touch points with your brand for prospects and customers alike, the make or break stages in their journey, and opportunities to insert as many human moments as possible into your digital spaces.
6. search optimization
Discover the on and off-page ranking factors that matter in search both today and tomorrow, and create a comprehensive plan for chipping away at your organic search results.
7. audience mapping
Prior to entering the depths of Facebook Business Suite's audience building tools, learn how to identify 3 highly strategic sets of ad campaign targets within your custom cold, warm and hot categories.
8. audience creation
Toss out your dusty and ill-fated target groupings and create a fresh suite of powerful Facebook and Instagram audiences across a range of Saved, Custom and Lookalike categories.
9. campaign building
Construct a transformative series of social ad campaigns covering awareness, traffic and lead generation objectives, that serve the top of your funnel right down to the bottom, and set your ROAS soaring.
10. keyword mapping
Building on the keyword queries identified in your SEO learns and website acquisition audits, we’ll turn to Google Keyword Planner and other epic tools to map out your best possible search engine marketing campaigns.
11. google ad building
Learn the various Google Ad types, extensions and opportunities for your business, and utilize world-class targeting tools to make your message land, and paid search campaigns a standout.
12. insights & reporting
Measure, optimize and report on the effectiveness of your SEO efforts, paid campaigns and organic content, and develop an effective plan for continued progress and enviable wins.
The Curriculum
Discover world-class content strategies for both new business and expanded offerings, and sustained, ongoing growth
Integrate your current - or intended - content marketing and social media efforts into a broader, more cohesive digital marketing plan with both paid and organic tactics supporting one another
Strategically outline your digital marketing business goals, anticipated gains and a brilliant roadmap to get there
Module 1:
Brand and Reach, Content Curation, and Social Media Marketing
Learn how to validate new market opportunities and scale your product, messaging and marketing efforts accordingly
Implement extensive budgeting tools and templates for well-planned, high return paid digital campaigns
Discover the ultimate visual planning tools and content worksheets developed by top agency insiders for their global clientele
Gain a deep understanding of modern email marketing and its unique opportunities for your business
Module 2:
Email Marketing, Digital Strategy Planning and Execution
Identify imperative pay to play opportunities within Google, Facebook, Instagram, LinkedIn, YouTube, Twitter and more via self-serve ad campaigns, promoted posts and sponsored content
Gain a thorough understanding of Google Analytics and exactly where your digital efforts are working or weak
Develop custom guidelines and best practices for better reach, resonance and return from your website, email marketing, blogging, social media and SEO efforts
Module 3:
Website, Search, Conversion and Systematic Measurement
Understand the meaningful metrics behind your site traffic, audience behaviours, acquisition, user flow and beyond
While there is no arguing the value that digital plays in awareness, expansion and revenue generation for today’s businesses big and small, it is a daunting reality to determine the most effective tactics and applicable tools one should be implementing. This course will elevate your knowledge, skills and insight into the biggest opportunities existing in online marketing today, and prepare you for world-class strategic execution with planning calendars, templates, budgeting and mapping tools, ensuring your return is measured, managed and maximized.
course #1
Learning the differences between search engine marketing and search engine optimization, and where each come into play
Debunking the myths and mysteries of SEO, and understanding the opportunities for your particular brand and business
The definition of SEO, the workings of search engines and the features of SERP – the all-important search engine results page
Module 1:
The Foundations of SEO
Discover the 'big 3' areas of SEO, and how to prioritize each in your own go-forward strategy
Identify the importance of HTML and XML Sitemaps and where they come into play
Learn the various error types that search engines are on the hunt for, and precisely how to flag and fix them
Discover how internal site linking provides enormous search engine value, and where and how to build them into your strategy
Module 2:
Search Engine Indexing and Site Crawlability
Discover why Google dislikes duplicate content and how to avoid it, and how to maximize the 'crawl budget' Google allocates to your site
Learn the various components of on-page search engine optimization, and how to prioritize your efforts
Discover the foundations of effective keyword research to use in your SEO strategy, as well as your ongoing content and ad campaign creation
Gain a firm understanding as to how Google understands the content on your website, and how to serve it up in a foolproof fashion
Module 3:
Content and Keywords
Identify what goes into creating an effective keyword map, how to keep it fresh and where to use it going forward
Identify additional resources and readings to continue growing your SEO strategy with both both a short and longterm plan in play
Learn today's top SEO reporting tools, the various stages to use them at, and how to optimize your strategy based on your learns
Discover the important of backlinks, and how to build a seriously effective backlink strategy
Module 4:
Link Building and Reporting
Maximizing online visibility and putting the power of search engine optimization to use is a mountain the majority of today’s website-owning businesses, organizations and individuals are convinced they’ll never climb. With a basic understanding of how search engines work, however, the development of an effective, adaptable SEO strategy is not only possible, but extremely powerful.
At a time when simply cutting through the clutter and being found online is half the battle, proper use of keywords, titles, meta tags, search terms and sitemaps is an imperative piece of the marketing puzzle. Beyond that, identifying offsite link-building opportunities, optimizing user experience and measuring and reporting on what matters is now a necessary component of doing business. Learn how to make search work for your brand, and exactly what to do to get found fast.
course #2
Gain a firm understanding of Google's Ad Rank system and the auction process your ads are a part of
Discover how to determine the best campaign types and extensions for your particular business, industry and budget
Learn how to properly set up your Google Ads account, and link it with Google Analytics
Module 1:
Fundamentals and Features
Based on your unique goals and campaign objectives, determin the optimal budget for your ads and overarching SEM strategy
View tags, create remarketing lists, and gather audience insights with the Google Ads Audience Manager interface
Learn top targeting tools for serving up ads in small doses, or at scale to segmented custom audiences
Discover the research tools and keyword selection strategies to ensure maximum value for your Google Ads dollar
Module 2:
Research and Audience
Learn how to harness the power of retargeting to stay 'top of mind' and move potential customers through your carefully crafted sales funnel
Discover the merit of display ads and the rich visual interaction and engagement opportunities available
Design a standout series of ads across the Google Search Network and develop a plan for continuous building and improvement
Learn how to leverage the various campaign types available to you, along with what best suits each stage of your paid strategy
Module 3:
Campaigns and Ad Optimization
Bring the research, keyword planning, ad building and audience targeting process together, and ready your ads for launch
Finally – Google Ads is a mystery no more. From the fundamentals of campaign management to ad placement opportunities, bid strategies, reporting, optimization and beyond, this course provides the training and tools needed to excel with modern day search engine marketing (SEM).
Through the science of search, display, mobile, video ads and more, get ready to learn the art of Google advertising, open up a world of new audiences and opportunity, and hit the ground running with immediately implementable skills to get seen, drive traffic and grow sales.
course #3
New prospects, new markets – understanding Lookalike Audiences as the way to grow your reach and revenue
Setting up Facebook Pixel and creating custom audiences with strategic tracking
Utilizing customer insights for advanced Facebook remarketing techniques and powerful audience targeting
Module 1:
Pixel Perfect Custom Audiences
Analyzing frequency caps and audience overlap in your effective audiences and campaigns
Building your funnel of exceptionally effective ad sets and assets to take your prospects from cold lead to hot buyer
Awareness, consideration and conversion – understanding the customer journey and how it plays out in your campaigns
Mapping your campaign strategy, budget, assets and audience targets month over month
Module 2:
Hierarchies, Funnels and Campaigns
CPC, CPM and CPA – proven methodologies to maximize your budget, alongside the the various ad types at your disposal
Understand your social ad campaign performance with the data-driven insights found in Google Analytics
Discover how to use the Google URL Builder for advanced tracking of traffic-driving content and top converting campaigns
Learn how to split test your campaigns, leverage cost-effective content, and improve audience actions, engagement and conversions with the right kind of creative
Module 3:
Measuring and Monitoring
Identify how to benchmark your performance and build a plan for continuous strategic improvement of your paid reach and return
While Facebook reigns as arguably the most powerful advertising platform the world has ever seen and a powerhouse of targeted reach for your content and ad campaigns on both Facebook and Instagram, the robust self-serve marketing tool is also vastly misunderstood, misused and overpaid.
Our Advanced Facebook Advertising course builds on the fundamentals of Facebook Business Suite, audience setup and ad campaign-building basics learned in Digital Advertising (Social Media Marketing Certificate course #5), and dives deeper into powerful custom audience creation, retargeting pixels, funnel-designed campaigns and advanced Facebook and Instagram features and placements.
Industry leading planning tools and templates, UTM-tagging and Google Analytics integration hit home the jam-packed, infinitely valuable modern marketing learns.
course #4
Setting up a measurement framework that’s specific to your business goals and your social media and digital marketing program maturity
Identifying your broader sales and business metrics that can be tied to marketing ROI
Analyzing the specific behaviours of your online audience to understand the flow, journey, and user experience of your site and platforms
Module 1:
Metrics and Modelling
Knowing your current customer journey and how it forms the foundation of your measurement framework
Discover the best practices for A/B testing of both your organic and paid content, and how to leverage the results
Measuring the revenue impact of your social media and other content marketing efforts, by platform, post and campaign
Using benchmarking to evaluate your current paid and organic performance, monthly, quarterly and beyond
Module 2:
Benchmarking and Testing
Optimizing your organic reach based on audience insights and content type, and your paid reach utilizing meaningful promotions and funnel methodology
Creating meaningful templates for easy monthly benchmarking and results reporting
Understanding the specific KPI’s of your digital campaigns and careful mapping of your budget, audiences, assets and opportunities
Analyzing promoted content and paid ad campaign results for better performance across multiple channels and platforms
Module 3:
Measuring and Reporting
Identifying the ways in which your digital channels and user interfaces can better serve your audience, grow your leads and convert to sales
Understanding the effectiveness of your digital marketing efforts in today’s ever-changing online environment extends far beyond baseline metrics and well into meaningful actions and conversions, and a serious understanding of what’s performing where, and how to continuously improve your content targeting, testing, optimizing and reporting.
This course maps out today’s most simple yet effective methods for gleaning insights, optimizing both organic and paid content, and spending every cent of your marketing budget like a brilliant, nimble ninja. Learn how to easily prepare meaningful reports, analyze data, share social media and digital marketing insights and benchmark your efforts for ongoing growth and success.
course #5
Register now >
the comprehensive program
This renowned program combines all 5 of our proprietary Digital Marketing courses into one spectacular virtual learning program and professional certification.
Upon completion of all 5 courses and their corresponding requirements, you’ll be the proud owner of a sought-after Digital Marketing Certificate from Social School.
Grab a seat and prepare to get schooled on all the things that matter in digital marketing today – from strategy and search optimization to pixel tracking, audience targeting, return on ad spend and beyond.
Two ways to learn
$995
$449
SINGLE PAYMENT OPTION
$159
x3 installments, DUE 30 DAYS APART
Self-Guided Online
An exclusive 'guided' certification program offered just once per year to a limited number of participants
Self-Guided Online
Live Online
a.
b.
Benefit from a hybrid of virtual learning and live online instruction, guidance and support, plus an incredible community of fellow learners
A self-paced virtual learning stream that grants you immediate access the moment you purchase
Choose to invest in one Digital Marketing course at a time, or opt for all 5 by purchasing the Certificate option
Enjoy lifetime access to your courses via your customized learning library, available anytime on desktop or mobile app
Benefit from the continuous evolution of the course curriculum and learning materials – updated annually
Proceed through your course(s) at whatever pace you like, in a way that complements your current commitments
This stream is a Certificate-only option, with one course delivered each week for five consecutive weeks
Enjoy lifetime access to your courses and all learning materials and updates, available anytime via desktop or app
Proceed through your certification at a pace that's geared for timely completion, with all the support you need along the way
$99
single PAYMENt option
Individual Courses
Self-Guided Online
Certificate Program
PAYMENT plan OPTION
Self-Guided Online
Live Online
Certificate Program
Certificate Program
per course
*Best value*
coming soon
It teaches the imperative technical skills so many of us are missing, and countless businesses are seeking.
Quite simply, the Digital Marketing Certificate program builds better marketers.
and never look back.
An unparalleled 5-course, 30-hour training program designed to guide business owners, marketers and communications professionals to plan and action a comprehensive 12-month digital strategy for their organization,
01
02
03
04
05
What's next?
register online for the self-guided courses or certificate program, OR secure your SPOT ON THE WAITLIST for the LIVE program
PICK THE DELIVERY STREAM THAT WORKS BEST FOR YOU – immediate self-guided learning, OR guided training later in the year
read on & get ready
upon registration, receive immediate instructions to access your course dashboard and all accompanying materials, videos and downloads
prepare to get schooled on all the things that matter in marketing today, from social planning and content strategy, to photography, publishing, paid reach and beyond.
circle back for continuous course updates and additions, PLUS new opportunities to further your learns, grow your reach and expand your modern marketing skills.
This program for you if:
it's time to stop stabbing in the dark when it comes to your digital marketing program
you're not prepared to abandon your fly-by-night approach to content, ads, website and reach
You're long overdue for a strategic plan and skills to guide your efforts & spending
YOU'RE currently unable to clear the space needed to learn, grow and build a winning plan
you're ready to reap the returns a smart and effective digital strategy can bring
It's probably if...
you're betting deep on a return to days of yore, where tv ads and print campaigns make it rain.
not
is
Purchase protection,
Peace of mind,
Powerful results.
We believe very strongly in the teachings and takeaways within our digital marketing department, and we stand behind these courses with the most heartfelt guarantee we can give.
Meaning that if you're not completely satisfied with the training you received and your go-forward skill set after doing the work, we'll work with you to make it right.
Our satisfaction promise
We believe very strongly in the teachings and takeaways within our digital marketing department, and we stand behind these courses with the most heartfelt guarantee we can give.
Meaning that if you're not completely satisfied with the training you received and your go-forward skill set after doing the work, we'll work with you to make it right.
What is the Canada Job Grant and how does it benefit businesses?
The Canada Job Grant is part of the Government of Canada’s commitment to help ensure employees are being trained in high-demand areas.
While supporting and investing in the ongoing development and growth of the Canadian workforce, the CJG program is simultaneously designed to help employers increase employee productivity, knowledge, and retention.
At Social School, we are honoured to provide the most timely social media and digital marketing skills to modern businesses big and small, and thrilled to deliver certification programs that qualify for Canada Job Grant funding.
1.
When should I apply and how long does it take to get approved?
As soon as you know the Social School certificate program of interest to you, we encourage you to look into your eligibility for Canada Job Grant funding. From there, it's a good idea to follow the online links in your province, and begin your online or paper application as soon as possible.
In our experience, funding applications must be received 30 days in advance of the program start date, or they may not be granted. Occasionally approvals happen in a matter of days, but this is not the norm.
Once you receive written funding approval, or in some provinces like Alberta, you have simply submitted the application, you are then able to register in the program.
2.
Can I register before receiving approval in order to hold my spot?
While we cannot formally register you, we are able to reserve your seat for a limited time. Please send a note to hello@socialschool.io to let us know you're in the process of applying for funding, and we'll keep in touch along the way.
Once approved, you are required to pay in full for the program, and it is only upon completion of the certificate program that you are able to apply for reimbursement. In our experience, this has been a seamless online process, and reimbursement funds are generally issued within 1-2 weeks.
Please also note that when you apply for reimbursement, you may be asked to provide proof of payment in the form of a dated credit card or bank statement.
3.
What is the grant amount?
For existing employees, employers are required to cover a minimum of one-third of direct training costs, meaning two-thirds of the program cost is eligible for coverage.
In select provinces, employers may be eligible for 100% coverage of training costs when creating a new role and hiring a new full-time employee. Funds are available to an annual maximum of $10,000 per trainee and $300,000 per organization.
‘Existing employees’ are defined as current full-time employees, and ‘new employees’ are those who’ve been employed for four weeks or less, and were not full-time employed elsewhere for 30 days or more prior to being hired.
4.
What type of employers are eligible to access CJG funding for their employees?
Eligible employers differ from region to region, and we encourage you to research program qualifications in your jurisdiction.
Generally speaking, the following employers are eligible, if and when CJG funding is available:
• All private sector and non-profit employers
• First Nations and Métis Settlements
• Some Crown agencies in communities with a population of less than 100,000
5.
What are the qualifications for an employee? (i.e. 'trainee')
Eligible employees differ from region to region, and we encourage you to research program qualifications in your jurisdiction.
Generally speaking, the following employees are eligible, if and when CJG funding is available:
• New or existing employees that will fill current or future job vacancies
• Canadian citizens, permanent residents, or protected persons under the Immigration and Refugee Protection Act (Canada) entitled to work in Canada who are currently residing in the province in which they’re applying
6.
I've done my research, reached out to the funding agency in my region, and I believe I am eligible. What's my next step?
That's great to hear! We encourage you to follow the government links and begin your funding application. If, as part of your application, you are required to submit a program quote from Social School, please send us a request via the Contact Form on our Support Hub, and include the following information:
• Your name, company name, work email address and direct phone number
• The name of the Social School program for which you are applying for funding, including intended start date
• A quick description of what you are being asked to submit so we can ensure we send you the proper document(s)
*Please note that some Canada Job Grant jurisdictions require 30 days for processing, and do not allow you to register or purchase the program prior to receiving approval. Please also take into account our 2-day turnaround time on all custom quote requests.
7.
I'm self-employed. Can I access this funding?
8.
Possibly! In the past, Canada Job Grant funding has only been available to full-time employees of Canadian organizations. However, some provinces have now extended funding to business owners, sole proprietors and even family members of business operators. We encourage you to look into the Canada Job Grant program in your region, and learn whether or not you qualify.
Finally, there are a growing number of localized grants, bursaries and funding initiatives designed to support entrepreneurs, contractors and self-employed individuals in furthering their skills, diversifying their qualifications, and future-proofing their businesses.
We encourage you to spend a bit of time looking into any and all programs that may be available in your region, and please let us know how we, too, can support you in your digital skill-building journey!
We have had hundreds of students access this integral funding over the years, and encourage you to explore the Canada Job Grant program in your jurisdiction. From there, please reach out if we can be of assistance with your application!
funding faq's
Funding levels vary by province, and in some regions, funding amount and availability is contingent on whether the trainee is a new or existing employee, as well as the time of year the application is received.
EVEN BETTER NEWS – In some regions, you no longer need to be full-time employed to qualify! Business owners (incorporated, unincorporated, sole-proprietor, partnerships) with 4 or fewer employees, including all owners and employed family members, are now eligible.
Great news for Canadians! ALL OF OUR CERTIFICATE PROGRAMS qualify for the federal and provincially-funded Canada Job Grant program. In most provinces, this means that TWO-THIRDS of the program cost is covered.
FINANCIAL SUPPORT TO HELP YOU get skilled AND get ahead.
Get Funded
Strategize,
Build,
Optimize,
Activate.
there has never been a better time to invest in your digital skills and build a strategy for success.
"I have been to countless seminars, educational opportunities, luncheons, you name it, and I don't think I have ever taken away as much from them as I did from two days at Social School. "
"Meeting you inspired me to take risks with confidence. I can't thank you enough for the positive transformation you've had on my journey.
"Attending Social School was a memorable highlight in my professional growth."
tyler andrade
Because of you I grew in ways I didn't see possible in such a short period of time.
"I will be looking into your other courses soon as I would love to continue with your program."
Alyson Sametz
Thank you, Social School!"
Equip yourself with the skills you need to nail your marketing.
go beyond 'inspiration'...
$995
$449
SINGLE PAYMENT OPTION
$159
x3 installments, DUE 30 DAYS APART
Self-Guided Online
Self-Guided Online
Live Online
a.
b.
$99
single PAYMENt option
Individual Courses
Self-Guided Online
Certificate Program
PAYMENT plan OPTION
Self-Guided Online
Live Online
Certificate Program
Certificate Program
per course
*Best value*
coming soon
Select individual courses, or dive into the 5-course certificate.
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and at the top of your game.
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