Digital Marketing Department

Welcome to the

Marketing Department

Digital

insights & analytics

pixel

search engine optimization

writing

facebook ads

google ads

digital strategy

Social School’s world-class digital marketing courses and certifications give you the imperative skills you need to get seen, and get ahead.

Get digital, Get ahead.

"I have no idea where to begin with my digital strategy."

"I don't have the time to learn this stuff, and yet I know I need it more than ever."

"I've tried running ads on Facebook and Instagram, and it was a huge waste of money."

"I'm currently outsourcing my SEO, but I have no idea what they're doing or if it's working."

"We know half our marketing efforts are failing, but we have no idea which half."

"I can't get buy-in on digital marketing because I can't prove it will be worth it."

"If something doesn't change soon, I'm going to have to close my doors."

It's hard to imagine a proactive approach or the luxury of working strategically, when reactivity is the only option and the hurricane never stops.

particularly when you're trying to run a business, pay your bills and prove your worth, while also posting 'viral content' every single day.

Knowing what social platforms to be on and what digital marketing tactics matter can seem an impossible task.

Today more than ever..

committing to search optimization and organic reach-building activities pays enormous dividends, and makes light work of marketing down the road

But - you're aware that:

It's not necessary to be everywhere, on every platform, but it is integral that you show up consistently and effectively in a few key places

Not all pieces of your marketing need to be managed in-house, but it's impossible to outsource or hire effectively when you don't speak digital

Understanding the places and spaces your audience occupies and how they expect you to show up is a winning combo, and one you can achieve if given the chance

investing in promoted content and properly strategized paid campaigns can deliver a jaw-dropping return on ad spend if done correctly

Today's digital platforms provide endless opportunities to get your business seen like never before, because succeeding online is now anyone's game.

Creating beautiful front-end content for your website and social feeds and neglecting the back-end efforts to get it seen is no recipe for success

your empowered digital marketing roadmap is here.

Meaning:

Using today's insanely powerful free tools for targeting your social posts, blogs, e-newsletters and beyond is a necessary piece of successful modern marketing

knowing what's working in your marketing efforts, and better yet, what specific post led to precisely what revenue or conversion, is valuable info you need

ENTER: our renowned series of digital marketing courses and certificate programs

Gone are the days where content alone is king. 

and your marketing program is missing.

Today, the marketers, brands and businesses who understand how to target, optimize and convert the art they call content – copy, graphics, photos, videos and beyond – are the ones winning the game.

Led by industry-leading insiders at the top of their game, these are precisely the skills your business needs,

Where creative right brain meets data-driven left, Organic content meets paid reach,
Marketing art meets algorithmic science. 

Where creative right brain meets data-driven left,

Organic content meets paid reach,

Marketing art meets algorithmic science.

"The instructors were extremely knowledgeable and I left feeling very inspired to up my digital marketing game, and felt that I had more tools than ever to help me achieve my marketing and business goals. I'd recommend this course to anyone that already has a general knowledge in SEO, Google/Facebook Ads, and Google Analytics, and would like to get the most out of their marketing dollars."

"I completed the Digital Marketing Certificate and was blown away."

michelle alexander

"And, like all other Social School courses, left me feeling inspired, confident and ready to advance my agency’s digital advertising strategy. The instructor was experienced and knowledgeable, and provided so many helpful tips and tools – I highly recommend this course!"

"Social School’s Google Ads course was everything I hoped it would be."

Lindsay Anderson

"Great online and flexible format, and strong delivery through the videos. It served to tie together my strategic marketing skills, with new knowledge in the more technical aspects of digital and social media marketing!"

"This comprehensive program was exactly what I was looking for."

KENDRA MILNE

"The applied knowledge, advice and overall information covered were just what I needed in building my business. Highly recommend!"

"I had a great experience taking the Digital Strategy course."

Natalie Bourgault

This game-changing virtual offering allows you to purchase individual courses as you see fit, or to complete all five as one certification program, and earn a sought-after professional designation along the way.


Learn from wherever you are, whenever you like with Social School's renowned Digital Marketing Program, where the courses, tools and takeaways are best in class, and lifetime access is yours for the taking.

5 courses
3,500 graduates
1 world-class certification

100% built to get you moving

a program that is

Immediately upon registration, your courses become available in your custom Social School Academy learning library, featuring videos, downloads and supplemental materials, all easily accessible via desktop or app.

customized dashboard

Move through your training at whatever pace you like, on a schedule that complements your existing commitments. And with unlimited lifetime access to all course materials and updates, you can revisit the materials as often as you need.

unlimited access

Social School is built on a mission to not only inspire, but equip. Each of the Digital Marketing courses features a powerful activation workbook, designed to leave you ready for immediate action and implementation of your learns.

actionable tools

A program that is

SEO dynamo at award-winning global agency Critical Mass, Adam lives to see businesses rise the ranks to Google’s coveted first page.

One of Social School’s most deeply versed digital marketing specialists and five-star faculty members, Adam helps students and clients alike cut through the online noise and achieve meaningful, measurable results using leading technology, compelling content, creative strategy and straight talk.

Adam, A.K.A. the Google Whisperer, the Search Savant, the Smart Guy, has a knack for packing a room to the rafters when he takes the stage, and his rabid fans run far and wide – ourselves among them.

Meet Adam here, and catch him in class here.

associate search director, critical mass 

Adam Volk

To which I reply, 'You mean someone who can manage your website, tackle your SEO, and run your Facebook, Instagram and Google Ads?'

Without fail, the answer is, 'Yes, THAT. Know anyone?'

A serious skills gap exists among marketers today, and these are those skills.”

- Kelly Doody, Social School founder

Kelly, Adam and Dan

meet your instructors:

Digital doers and data die-hards

“Every day I’m asked whether I know any great digital marketers who are looking for work.

Dan Dryfhout

The Search Engine Insider

Chief of Paid Reach

A sought-after digital technician at renowned firm Vovia, Dan is Social School's go-to authority when it comes to putting money behind your online marketing, and seeing enormously rewarding return. 

With extensive experience managing data-driven digital ad campaigns for global brands, Dan is a spectacular source when it comes to paid campaigns, strategic targeting, and data insights that drive exciting results – not to mention the motivation for even the most artistic content creators among us to become backend data devotees.

When he’s not setting his sights on 30x ROAS for clients and students, he’s playing in the real backcountry in his giant – and very awesome – purple Jeep.

Meet Dan here and here, and find him in class here.

senior digital marketing specialist, vovia

Unparalleled learning material, case studies and platform demos, developed by Social School's team of industry-leading faculty, are the foundation of every Digital Marketing course.

Timely training videos and behind the scenes demos

1.

The training

World-class tools, cheatsheets and prompting exercises designed to plant the seeds of inspiration and catapult you into activation, come standard in every course.

Countless resources and action items

2.

The tools

If a like-minded social media marketing community is your idea of an ideal add-on to your training, along with continued training, tools, and insights, we have just the thing.

Ongoing insights, info, support and accountability

3.

Next steps

The Social Club and The Content Club are purpose-built to support your learning and get your brilliant content off the ground month after month, alongside an army of collaborative peers and accountability partners.

The outcomes

Outlining the key digital platforms, tactics and opportunities in digital marketing today – from social, blogging and email marketing to SEO, automation, remarketing campaigns and beyond – and identifying your precise formula for growth.

tactic identification

Determining the major milestones, events, objectives and seasonal campaign opportunities in your business over the next 12 months, and aligning your digital tactics to support them.

milestone roadmapping

Determining the ‘why’ behind your chosen digital efforts, the message behind your marketing mix, and the people it is intended to reach, captivate, and move into action. 

purpose & pillars

Declaring the frequency, process and budget required to bring your digital strategy to life, and scheduling your weekly, monthly and quarterly plans into your ideal project management and planning tools.

frequency & process

Identifying all physical and digital touch points with your brand for prospects and customers alike, the make or break stages in their journey, and opportunities to insert as many human moments as possible into your digital spaces.

journey mapping

Discover the on and off-page ranking factors that matter in search both today and tomorrow, and creating a comprehensive plan for chipping away at your organic search results.

search optimization

Prior to entering the depths of Facebook Business Suite's audience building tools, learn how to identify 3 highly strategic sets of ad campaign targets within your custom cold, warm and hot categories.

audience mapping

Toss out your dusty and ill-fated target groupings and create a fresh suite of powerful Facebook and Instagram audiences across a range of Saved, Custom and Lookalike categories.

audience creation

Construct a transformative series of social ad campaigns covering awareness, traffic and lead generation objectives, that serve the top of your funnel right down to the bottom, and set your ROAS soaring.

CAMPAIGN BUILDING

Building on the keyword queries identified in your SEO learns and website acquisition audits, we’ll turn to Google Keyword Planner and other epic tools to map out your best possible search engine marketing campaigns.

keyword mapping

Learn the various Google Ad types, extensions and opportunities for your business, and utilize world-class targeting tools to make your message land, and paid search campaigns a standout.

google ad building

Measure, optimize and report on the effectiveness of your SEO efforts, paid campaigns and organic content, and develop an effective plan for continued progress and enviable wins.

insights & reporting

1. tactic identification

Outlining the key digital platforms, tactics and opportunities in digital marketing today – from social, blogging and email marketing to SEO, automation, remarketing campaigns and beyond – and identifying your precise formula for growth.

2. MILESTONE ROADMAPPING

Determining the major milestones, events, objectives and seasonal campaign opportunities in your business over the next 12 months, and aligning your digital tactics to support them.

3. PURPOSE & PILLARS

Determining the ‘why’ behind your chosen digital efforts, the message behind your marketing mix, and the people it is intended to reach, captivate, and move into action. 

4. FREQUENCY & PROCESS

Declaring the frequency, process and budget required to bring your digital strategy to life, and scheduling your weekly, monthly and quarterly plans into your ideal project management and planning tools.

5. journey mapping

Identifying all physical and digital touch points with your brand for prospects and customers alike, the make or break stages in their journey, and opportunities to insert as many human moments as possible into your digital spaces.

6. search optimization

Discover the on and off-page ranking factors that matter in search both today and tomorrow, and create a comprehensive plan for chipping away at your organic search results.

7. audience mapping

Prior to entering the depths of Facebook Business Suite's audience building tools, learn how to identify 3 highly strategic sets of ad campaign targets within your custom cold, warm and hot categories.

8. audience creation

Toss out your dusty and ill-fated target groupings and create a fresh suite of powerful Facebook and Instagram audiences across a range of Saved, Custom and Lookalike categories.

9. campaign building

Construct a transformative series of social ad campaigns covering awareness, traffic and lead generation objectives, that serve the top of your funnel right down to the bottom, and set your ROAS soaring.

10. keyword mapping

Building on the keyword queries identified in your SEO learns and website acquisition audits, we’ll turn to Google Keyword Planner and other epic tools to map out your best possible search engine marketing campaigns.

11. google ad building

Learn the various Google Ad types, extensions and opportunities for your business, and utilize world-class targeting tools to make your message land, and paid search campaigns a standout.

12. insights & reporting

Measure, optimize and report on the effectiveness of your SEO efforts, paid campaigns and organic content, and develop an effective plan for continued progress and enviable wins.

The Curriculum

Discover world-class content strategies for both new business and expanded offerings, and sustained, ongoing growth

Integrate your current - or intended - content marketing and social media efforts into a broader, more cohesive digital marketing plan with both paid and organic tactics supporting one another

Strategically outline your digital marketing business goals, anticipated gains and a brilliant roadmap to get there

Module 1:

Brand and Reach, Content Curation, and Social Media Marketing

Learn how to validate new market opportunities and scale your product, messaging and marketing efforts accordingly

Implement extensive budgeting tools and templates for well-planned, high return paid digital campaigns

Discover the ultimate visual planning tools and content worksheets developed by top agency insiders for their global clientele

Gain a deep understanding of modern email marketing and its unique opportunities for your business

Module 2:

Email Marketing, Digital Strategy Planning and Execution

Identify imperative pay to play opportunities within Google, Facebook, Instagram, LinkedIn, YouTube, Twitter and more via self-serve ad campaigns, promoted posts and sponsored content

Gain a thorough understanding of Google Analytics and exactly where your digital efforts are working or weak

Develop custom guidelines and best practices for better reach, resonance and return from your website, email marketing, blogging, social media and SEO efforts

Module 3:

Website, Search, Conversion and Systematic Measurement

Understand the meaningful metrics behind your site traffic, audience behaviours, acquisition, user flow and beyond

digital strategy
digital strategy

While there is no arguing the value that digital plays in awareness, expansion and revenue generation for today’s businesses big and small, it is a daunting reality to determine the most effective tactics and applicable tools one should be implementing. This course will elevate your knowledge, skills and insight into the biggest opportunities existing in online marketing today, and prepare you for world-class strategic execution with planning calendars, templates, budgeting and mapping tools, ensuring your return is measured, managed and maximized.

course #1

Learning the differences between search engine marketing and search engine optimization, and where each come into play

Debunking the myths and mysteries of SEO, and understanding the opportunities for your particular brand and business

The definition of SEO, the workings of search engines and the features of SERP – the all-important search engine results page

Module 1:

The Foundations of SEO

Discover the 'big 3' areas of SEO, and how to prioritize each in your own go-forward strategy

Identify the importance of HTML and XML Sitemaps and where they come into play

Learn the various error types that search engines are on the hunt for, and precisely how to flag and fix them

Discover how internal site linking provides enormous search engine value, and where and how to build them into your strategy

Module 2:

Search Engine Indexing and Site Crawlability

Discover why Google dislikes duplicate content and how to avoid it, and how to maximize the 'crawl budget' Google allocates to your site

Learn the various components of on-page search engine optimization, and how to prioritize your efforts

Discover the foundations of effective keyword research to use in your SEO strategy, as well as your ongoing content and ad campaign creation

Gain a firm understanding as to how Google understands the content on your website, and how to serve it up in a foolproof fashion

Module 3:

Content and Keywords

Identify what goes into creating an effective keyword map, how to keep it fresh and where to use it going forward

Identify additional resources and readings to continue growing your SEO strategy with both both a short and longterm plan in play

Learn today's top SEO reporting tools, the various stages to use them at, and how to optimize your strategy based on your learns

Discover the important of backlinks, and how to build a seriously effective backlink strategy

Module 4:

Link Building and Reporting

search engine optimization
search engine optimization

Maximizing online visibility and putting the power of search engine optimization to use is a mountain the majority of today’s website-owning businesses, organizations and individuals are convinced they’ll never climb. With a basic understanding of how search engines work, however, the development of an effective, adaptable SEO strategy is not only possible, but extremely powerful.

At a time when simply cutting through the clutter and being found online is half the battle, proper use of keywords, titles, meta tags, search terms and sitemaps is an imperative piece of the marketing puzzle. Beyond that, identifying offsite link-building opportunities, optimizing user experience and measuring and reporting on what matters is now a necessary component of doing business. Learn how to make search work for your brand, and exactly what to do to get found fast.

course #2

Gain a firm understanding of Google's Ad Rank system and the auction process your ads are a part of

Discover how to determine the best campaign types and extensions for your particular business, industry and budget

Learn how to properly set up your Google Ads account, and link it with Google Analytics

Module 1:

Fundamentals and Features

Based on your unique goals and campaign objectives, determin the optimal budget for your ads and overarching SEM strategy

View tags, create remarketing lists, and gather audience insights with the Google Ads Audience Manager interface

Learn top targeting tools for serving up ads in small doses, or at scale to segmented custom audiences

Discover the research tools and keyword selection strategies to ensure maximum value for your Google Ads dollar

Module 2:

Research and Audience

Learn how to harness the power of retargeting to stay 'top of mind' and move potential customers through your carefully crafted sales funnel

Discover the merit of display ads and the rich visual interaction and engagement opportunities available

Design a standout series of ads across the Google Search Network and develop a plan for continuous building and improvement

Learn how to leverage the various campaign types available to you, along with what best suits each stage of your paid strategy

Module 3:

Campaigns and Ad Optimization

Bring the research, keyword planning, ad building and audience targeting process together, and ready your ads for launch

google ads
google ads

Finally – Google Ads is a mystery no more. From the fundamentals of campaign management to ad placement opportunities, bid strategies, reporting, optimization and beyond, this course provides the training and tools needed to excel with modern day search engine marketing (SEM).

Through the science of search, display, mobile, video ads and more, get ready to learn the art of Google advertising, open up a world of new audiences and opportunity, and hit the ground running with immediately implementable skills to get seen, drive traffic and grow sales.

course #3

New prospects, new markets – understanding Lookalike Audiences as the way to grow your reach and revenue

Setting up Facebook Pixel and creating custom audiences with strategic tracking

Utilizing customer insights for advanced Facebook remarketing techniques and powerful audience targeting

Module 1:

Pixel Perfect Custom Audiences

Analyzing frequency caps and audience overlap in your effective audiences and campaigns

Building your funnel of exceptionally effective ad sets and assets to take your prospects from cold lead to hot buyer

Awareness, consideration and conversion – understanding the customer journey and how it plays out in your campaigns

Mapping your campaign strategy, budget, assets and audience targets month over month

Module 2:

Hierarchies, Funnels and Campaigns

CPC, CPM and CPA – proven methodologies to maximize your budget, alongside the the various ad types at your disposal

Understand your social ad campaign performance with the data-driven insights found in Google Analytics

Discover how to use the Google URL Builder for advanced tracking of traffic-driving content and top converting campaigns


Learn how to split test your campaigns, leverage cost-effective content, and improve audience actions, engagement and conversions with the right kind of creative

Module 3:

Measuring and Monitoring

Identify how to benchmark your performance and build a plan for continuous strategic improvement of your paid reach and return

advanced facebook advertising
advanced facebook advertising

While Facebook reigns as arguably the most powerful advertising platform the world has ever seen and a powerhouse of targeted reach for your content and ad campaigns on both Facebook and Instagram, the robust self-serve marketing tool is also vastly misunderstood, misused and overpaid.

Our Advanced Facebook Advertising course builds on the fundamentals of Facebook Business Suite, audience setup and ad campaign-building basics learned in Digital Advertising (Social Media Marketing Certificate course #5), and dives deeper into powerful custom audience creation, retargeting pixels, funnel-designed campaigns and advanced Facebook and Instagram features and placements.

Industry leading planning tools and templates, UTM-tagging and Google Analytics integration hit home the jam-packed, infinitely valuable modern marketing learns.

course #4

Setting up a measurement framework that’s specific to your business goals and your social media and digital marketing program maturity

Identifying your broader sales and business metrics that can be tied to marketing ROI

Analyzing the specific behaviours of your online audience to understand the flow, journey, and user experience of your site and platforms

Module 1:

Metrics and Modelling

Knowing your current customer journey and how it forms the foundation of your measurement framework

Discover the best practices for A/B testing of both your organic and paid content, and how to leverage the results

Measuring the revenue impact of your social media and other content marketing efforts, by platform, post and campaign

Using benchmarking to evaluate your current paid and organic performance, monthly, quarterly and beyond

Module 2:

Benchmarking and Testing

Optimizing your organic reach based on audience insights and content type, and your paid reach utilizing meaningful promotions and funnel methodology

Creating meaningful templates for easy monthly benchmarking and results reporting

Understanding the specific KPI’s of your digital campaigns and careful mapping of your budget, audiences, assets and opportunities 

Analyzing promoted content and paid ad campaign results for better performance across multiple channels and platforms

Module 3:

Measuring and Reporting

Identifying the ways in which your digital channels and user interfaces can better serve your audience, grow your leads and convert to sales

insights & analytics
insights & analytics

Understanding the effectiveness of your digital marketing efforts in today’s ever-changing online environment extends far beyond baseline metrics and well into meaningful actions and conversions, and a serious understanding of what’s performing where, and how to continuously improve your content targeting, testing, optimizing and reporting.

This course maps out today’s most simple yet effective methods for gleaning insights, optimizing both organic and paid content, and spending every cent of your marketing budget like a brilliant, nimble ninja. Learn how to easily prepare meaningful reports, analyze data, share social media and digital marketing insights and benchmark your efforts for ongoing growth and success.

course #5

Register now >

5-course certificate

the comprehensive program

This renowned program combines all 5 of our proprietary Digital Marketing courses into one spectacular virtual learning program and professional certification.

Upon completion of all 5 courses and their corresponding requirements, you’ll be the proud owner of a sought-after Digital Marketing Certificate from Social School.

Grab a seat and prepare to get schooled on all the things that matter in digital marketing today – from strategy and search optimization to pixel tracking, audience targeting, return on ad spend and beyond.

Two ways to learn

$995

FALL 2021

$449

SINGLE PAYMENT OPTION

$159

x3 installments, DUE 30 DAYS APART

Self-Guided Online

ready to get started?

An exclusive 'guided' certification program offered just once per year to a limited number of participants

Self-Guided Online

Live Online

a.

b.

Benefit from a hybrid of virtual learning and live online instruction, guidance and support, plus an incredible community of fellow learners

A self-paced virtual learning stream that grants you immediate access the moment you purchase

Choose to invest in one Digital Marketing course at a time, or opt for all 5 by purchasing the Certificate option 

Enjoy lifetime access to your courses via your customized learning library, available anytime on desktop or mobile app

Benefit from the continuous evolution of the course curriculum and learning materials – updated annually

Proceed through your course(s) at whatever pace you like, in a way that complements your current commitments

This stream is a Certificate-only option, with one course delivered each week for five consecutive weeks

Enjoy lifetime access to your courses and all learning materials and updates, available anytime via desktop or app 

Proceed through your certification at a pace that's geared for timely completion, with all the support you need along the way

prefer the live online stream?
Enroll now in the self-guided online stream, and let the immediate learning and launching begin. Choose individual courses, or dive into the certificate.
Get on the waitlist and be the first to know when registration opens in Fall 2021.

$99

single PAYMENt option

Individual Courses

Self-Guided Online

Certificate Program

PAYMENT plan OPTION

Self-Guided Online

Live Online

Certificate Program

Certificate Program

per course

*Best value*

coming soon

It teaches the imperative technical skills so many of us are missing, and countless businesses are seeking.

Quite simply, the Digital Marketing Certificate program builds better marketers.

and never look back.

An unparalleled 5-course, 30-hour training program designed to guide business owners, marketers and communications professionals to plan and action a comprehensive 12-month digital strategy for their organization,


01

02

03

04

05

What's next?

register online for the self-guided courses or certificate program, OR secure your SPOT ON THE WAITLIST for the LIVE program

PICK THE DELIVERY STREAM THAT WORKS BEST FOR YOU – immediate self-guided learning, OR guided training later in the year

read on & get ready

upon registration, receive immediate instructions to access your course dashboard and all accompanying materials, videos and downloads

prepare to get schooled on all the things that matter in marketing today, from social planning and content strategy, to photography, publishing, paid reach and beyond.

circle back for continuous course updates and additions, PLUS new opportunities to further your learns, grow your reach and expand your modern marketing skills.

Launch.

Don't just learn,

This program      for you if:

it's time to stop stabbing in the dark when it comes to your digital marketing program

you're not prepared to abandon your fly-by-night approach to content, ads, website and reach

You're long overdue for a strategic plan and skills to guide your efforts & spending

YOU'RE currently unable to clear the space needed to learn, grow and build a winning plan

you're ready to reap the returns a smart and effective digital strategy can bring

It's probably         if...

you're betting deep on a return to days of yore, where tv ads and print campaigns make it rain.

not

is

The courses in the Digital Marketing program are built – and constantly updated with – the most timely and tactical modern marketing learns, case studies, and action-oriented takeaways available today, and are designed to bring you immediately up to speed, no matter your skill level.

In other words, come as you are, and leave with immediately implementable skills, insights, and inspiration.

Whether you're a total newbie or a seasoned marketer, the Digital Marketing Certificate and the renowned courses within it are made to help you skill up, take action, and see results.

WHAT LEVEL OF SOCIAL OR DIGITAL MARKETING EXPERTISE IS THIS BUILT FOR?

Unsure of where to begin with the Digital Marketing courses or Social School as a whole?

Next to the 360 Series, the most common place our students begin their skill-building journey is with our Social Media Marketing Certificate program, either by diving into all 5 courses at once, or by starting with course #1 – Social Media Strategy, and adding on from there. Others prefer to go straight into the Digital Marketing program and level up the more technical side of their marketing skills, then circle back for more social media-specific training in the Social Media Marketing department afterwards.

Final tip: The 360 Series platform-specific learnings make a great side-by-side complement to our certificate programs, as the certificate courses are more overarching and strategy-focused in their teachings, and the 360's are very platform and tactic-specific. Take several 360's simultaneously or work through them sequentially, and prepare to execute like a champ.

HOW DO I KNOW WHAT COURSE TO START WITH AND WHAT ORDER TO TAKE THEM IN?

Every course in the Digital Marketing program consists of 3 modules, with a guided learning video for each, and one master downloadable course workbook. The workbook contains a series of prompts, planning tools and jump-off points to work through as the course progresses, or at the completion of the learning videos, if that's your preference.

While the total instruction time for each course is 5-6 hours, how far you take the workbook exercises and the implementation of your learnings into your marketing program or current business model is completely up to you. However, our wholehearted recommend is this: dedicate an entire day for each course, or 6-8 hours in total.

This type of time block allows you to get the absolute most out of the course, and activate the 'ACE' model that every Social School program is built on: Actively watch the learning videos, Complete the workbook exercises, Execute and implement on the spot :)

how long does it TAKE TO COMPLETE each COURSE?

Be sure to whitelist hello@socialschool.io in your inbox so your next steps don't land in spam.

From there, simply stay tuned for your course welcome email and login instructions, which are sent your way immediately after your online purchase is completed!

WHAT HAPPENS AFTER I REGISTER?

As with all courses, labs and tool kits purchased from Social School as of January 1, 2020 onwards, you have unlimited access to them for life. Not only does this allow you to complete the courses in your Academy library as fast or slow as you like, but it means you have forever access to your learning materials and downloads, as well as the continuous updates, edits and additions the course receives. In this sense, we invite you to buy it once, and brush up on it forever.

We're quite sure there's no industry evolving quite as quickly as digital marketing, and our job at Social School is to disseminate the top opportunities and tactics for today's marketing professionals and modern businesses, as quickly and effectively as we can. 

There's never been a better time to dive in, build your course suite, bookmark your learning library, and watch your skills soar.

HOW MUCH TIME DO I HAVE TO ACCESS my COURSES?

If this is your first time investing in a Social School course or certificate program, you'll be sent an email inviting you to log into your shiny new Social School Academy virtual learning library the moment you register. If you don't see the email, please check your spam folder, and while you're at it, please be sure to add hello@socialschool.io to your list of safe senders.

If this isn't your first rodeo and you've purchased other courses or programs from us, your login will be the same, but voila! The suite of courses in your library will have grown. (Fine print: sometimes you need to log out and then back in again in order for your new purchase to show up.) Once inside your Social School Academy library, you will also be able to access your account settings, and update your email, password and other items anytime.

WHERE DO I GO TO ACCESS THE COURSE VIDEOS AND DOWNLOADS?

While the courses and tools within your Social School Academy library are best viewed on a desktop or laptop screen, you can absolutely consume them from a tablet or mobile device as well.

Do so either by opening the links to your custom library within a regular browser app on your phone or tablet (we recommend Google Chrome), or via the Kajabi app, available on both iOS and Android. Once you've downloaded the Kajabi app, simply log in as you normally would, and your learning library will appear.

Whether you're seated at your desk or growing your digital skills from the palm of your hand, we've got you covered.

what's the best way to watch the course videos?

faq's

Purchase protection,
Peace of mind,
Powerful results.

We believe very strongly in the teachings and takeaways within our digital marketing department, and we stand behind these courses with the most heartfelt guarantee we can give.

Meaning that if you're not completely satisfied with the training you received and your go-forward skill set after doing the work, we'll work with you to make it right.

Our satisfaction promise

We believe very strongly in the teachings and takeaways within our digital marketing department, and we stand behind these courses with the most heartfelt guarantee we can give.

Meaning that if you're not completely satisfied with the training you received and your go-forward skill set after doing the work, we'll work with you to make it right.

What is the Canada Job Grant and how does it work?

The Canada Job Grant is part of the Government of Canada’s commitment to help ensure employees are being trained in high-demand areas.

In this case, that means timely social media, digital marketing and public relations skills that are imperative to the success of today’s businesses big and small.

1.

How does the Canada Job Grant Program benefit businesses?

By supporting and investing in the training of employee training and growth, the program is designed to help employers across Canada increase productivity, skills and retention.

2.

What is the grant amount?

For existing employees, employers are required to cover a minimum of one-third of direct training costs.

In select provinces, employers may be eligible for 100% coverage of training costs when creating a new role and hiring a new full-time employee.

Funds are available to an annual maximum of $10,000 per trainee and $300,000 per organization.

3.

What type of employers are eligible to access CJG funding for their employees?

Eligible employers differ from region to region, and we encourage you to research program qualifications in your jurisdiction.

Generally speaking, however, the following employers are eligible, if and when CJG funding is available:

• All private sector and non-profit employers
• First Nations and Métis Settlements
• Some Crown agencies in communities with a population of less than 100,000

4.

What are the qualifications for an employee? (i.e. 'trainee')

Eligible employees differ from region to region, and we encourage you to research program qualifications in your jurisdiction.

Generally speaking, however, the following employees are eligible, if and when CJG funding is available:

• New or existing employees that will fill current or future job vacancies
• Canadian citizens, permanent residents, or protected persons under the Immigration and Refugee Protection Act (Canada) entitled to work in Canada who are currently residing in the province in which they’re applying

5.

I've done my research, reached out to the funding agency in my region, and I believe I am eligible. What's my next step?

That's great to hear! We encourage you to follow the government links and begin your funding application. If, as part of your application, you are required to submit a program quote from Social School, please send us a request via the Contact Form on our Support Hub, and include the following information: 
    • Your name, company name, work email address and direct phone number
    • The name of the Social School program for which you are applying for funding, including intended start date
    • A quick description of what you are being asked to submit so we can ensure to send you the proper document(s)

6.

*Please note that most Canada Job Grant applications require 30 days for processing, and do not allow you to register or purchase the program prior to receiving approval. Please also take into account our 5-day turnaround time on all custom quote requests.

‘Existing Employees’ are defined as current full-time employees, and ‘New Employees’ are those who’ve been employed for four weeks or less, and were not full-time employed elsewhere for 30 days or more prior to being hired.

funding faq's

The amount of funding available varies by province, and in some locations, depending on whether the trainee is a new or existing employee. Further, there are certain regions where funding is unavailable at a given time.

Are you Canadian and full-time employed? Our certificate programs qualify for the federal and provincially-funded Canada Job Grant program – a funding initiative where employers and government share the cost of employee training and skills development. 

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