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The right-now social and digital marketing skills you need

How-to sessions and hands-on workshops, delivered by industry-leading experts

WHEN

May 12-15, 2020
Attend 1 day or all 4

WHERE

Edmonton, AB

WHO should attend

Entrepreneurs, marketers,
creatives and beyond

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EDMONTON’S CAN’T-MISS MARKETING EVENT

Social Edmonton 2020 is a week that will change the way you see the world, and the way the world sees your business.

 
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2 CONFERENCE DAYS

Auditorium setting, 30-45 minute how-to sessions

THE SOCIAL CONFERENCE: MAY 12

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7:30-8:30 – REGISTRATION & COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely social marketing skills in town.

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8:30-9:30 – SOCIAL STRATEGY

Prepare to learn about the marketing that matters today, and how to optimize your online marketing efforts for maximum ROI in the year ahead.

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9:30-10:15 – KILLER CONTENT

Imperative insight into today's most compelling written and visual content, from brand voice to can't-miss live video. Learn what to say, and how, where and when to say it, too.

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10:15-10:30 – CONNECTION BREAK

Refill your coffee, refresh your feed, meet someone new, and get ready for more mad social learns.

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10:30-11:15 – FACEBOOK FRONT & BACK

Discover which Facebook content far outperforms the rest, the data insights that matter, top tools for amplifying your posts, and the most effective ways to drive actions and conversions.

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11:15-12:00 – EPIC INSTAGRAM INSIGHTS

Learn how to build a world-class feed, drive meaningful actions and engagements, and powerfully boost your brand to entirely new audiences using Stories, IGTV and more.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more jam-packed social studies.

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1:00-1:45 – LINKEDIN WINS

Finally – start utilizing LinkedIn as a leading tool for building awareness, sharing expertise and bettering your bottom line. From tailored content to targeted posts, learn how to publish and promote can’t-miss content and fully optimize the world’s most under-leveraged social platform.

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1:45-2:15 – PAID SOCIAL

Discover today’s top paid social strategies from promoted content to multi-channel campaigns, and where to smartly invest your spend across Facebook, Instagram, LinkedIn, Pinterest, Twitter and beyond.

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2:15-2:30 – CONNECTION BREAK

Take a breath, high five your neighbour and prepare for the homestretch.

2:30-3:15 – SOCIAL ANALYTICS

Analyzing the numbers, insights and analytics that matter across your marketing platform mix, determining your precise social ROI, and fine-tuning your posts, pages and strategy accordingly.

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3:15-3:45 – THE SOCIAL MARKETER'S SHOWCASE

Hear from a crop of dynamite marketers and entrepreneurs who’ve seen incredible success as a result of their social media marketing efforts. Hear their hits, wins and misses, and their best bets for 2020 and beyond.

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3:45-4:00pm – TOOLS & TAKEAWAYS

Cap off the day with a roadmap, game plan and can't-miss summary of social marketing tools, tactics and go-forward ideas, ripe for implementation and activation in your business, no matter your budget, resources or realm.

THE DIGITAL CONFERENCE: MAY 13

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7:30-8:30 – REGISTRATION & COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely digital skills and launching them into action.

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8:30-9:30 – DIGITAL STRATEGY

Discover how to leverage new or existing digital tactics to entirely new heights in 2020, from email marketing to blogging, podcasting, video, influencer marketing, paid campaigns and more. Learn how to find your audience and capture their imaginations and convert them into lifelong customers like never before.

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9:30-10:15 – CUSTOMER JOURNEY

Learn one of the most integral and yet undervalued pieces of the modern marketing mix – understanding and interpreting the places and spaces your prospects find you online and off, and how effectively your digital platforms nurture them towards repeatedly meaningful actions, sales and advocacy.

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10:15-10:30 – CONNECTION BREAK

Refill your cup, refresh your feed and make a new friend – more digital learns headed your way in 15.

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10:45-11:15 – DIGITAL ADVERTISING

Learn what lies behind properly boosted posts and strategic content targeting, and how custom audiences, remarketing campaigns and tailored posts allow for laser targeting to exactly the right inbox, newsfeed and browser window. Game on, this is powerful stuff.

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11:15-12:00 – WINNING WEBSITES

Mobile friendliness, load speed, dwell time, user experience, user interface – just a taste of today’s website jargon that we intend to isolate and prioritize so you know what’s worth focusing on, where the future lies, and how the modern user expects to browse. A highly important session no matter your skill level.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more game-changing digital learns.

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1:00-1:45 – EMAIL MARKETING UNCOVERED

Discover the best campaign building, prospect nurturing, triggered sequencing and email automation practices around, and what the world's leading email marketers are doing to tailor, target and turn subscribers into high converting, repeat purchase gold.

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1:45-2:15 – SIMPLIFIED SEO

Learn the most effective strategies – both paid and unpaid – to increase your website traffic and obtain high-ranking search engine placement. Discover easily implementable ways to increase the online visibility of your business, no coding or so-called 'expert' outsourcing required.

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2:15-2:30 – CONNECTION BREAK

Step outside, meet a friend, have a stretch and get ready to hit it home.

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2:30-3:15 – MARKETING TOOLS & TECHNOLOGY

Discover best in class hardware, software, tools and apps to help you strategize, schedule and leverage the most shared, valuable and high-converting content in the modern marketing landscape. End the trial and error, immediately up your game.

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3:15-3:45 – THE DIGITAL MARKETER'S SHOWCASE

Hear from a crop of dynamite marketers and entrepreneurs who’ve seen incredible success as a result of their digital marketing efforts. Hear their hits, wins and misses, and their best bets for 2020 and beyond.

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3:45-4:00 – TOOLS & TAKEAWAYS

Cap off the day with a roadmap, game plan and can't-miss summary of digital marketing tools, tactics and go-forward ideas, ripe for implementation and activation in your business, no matter your budget, resources or realm.

2 WORKSHOP DAYS

Classroom setting, 75-90 minute hands-on sessions, 60 people max

THE SOCIAL WORKSHOP: MAY 14

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8:00-8:45 – REGISTRATION & COFFEE MINGLE

Check in, grab a seat and set up your workspace for the day – laptop, charging cord, workbook… and coffee.

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8:45-10:15 – CONTENT CALENDAR CREATION

Building on the content pillars, categories and types discussed at Tuesday’s Social Conference and the pillar of any successful social media strategy, prepare to build your 12-month editorial calendar. We’ll outline your major milestones, events and happenings in the year ahead, opportunities for creating captivating social campaigns, and the tactics and to-do’s that will increase your social media marketing ROI.

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10:15-10:30 – CONNECTION BREAK

Network your way to a new connection or two, and get ready for many mobile photo learns ahead.

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10:30-12:00 – MOBILE PHOTOGRAPHY

Whether you’re a seasoned photo pro or a rookie behind the lens, we’ll be examining the rules of composition, the makings of stellar mobile photography for online marketing, and the reality of today’s non-stop image needs for an effective content marketing program. Break out your phone and prepare to majorly up your photography game.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more wild and wonderful social workshopping.

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1:00-2:15 – DIY GRAPHIC DESIGN

Using Canva, the world’s premier do-it-yourself graphic design tool, we’ll be building out your unique suite of content templates and assets, from categorized social posts (testimonials, quotes, announcements) to blog imagery, e-newsletter banners, promotional materials and more. Your brand will have never looked so good, nor so creative, cohesive and compelling.

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2:15-2:30 – CONNECTION BREAK

Grab a bite, refill your drink and get ready for the final session of the day.

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2:30-3:45 – SCHEDULING & AUTOMATION

A deep dive into today’s top social media planning and scheduling tools. Learn how to strategically automate your posts on Facebook, Instagram, Twitter, LinkedIn and more for maximum audience engagement and return, how and where planned vs. live content comes into play, and bonus apps, hacks and programs to get it done.

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3:45-4:00 – OPEN Q&A

An open forum for queries big and small from workshop day, conference day or both. Hit home your learning and prepare for launching!

THE DIGITAL WORKSHOP: MAY 15

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8:00-8:45 – REGISTRATION & COFFEE MINGLE

Check in, fill your cup, set up your space and prepare for a fabulous day of learning and launching ahead.

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8:45-10:15 – COPY THAT CONVERTS

As the Social School saying goes – write good copy, sell anything. Pulling from our journalism roots and years of content-writing, headline-testing, ad optimizing expertise, we’ll be honing the kind of copy that goes beyond capturing eyeballs on your brand, and moves your customers and prospects into meaningful action – for life.

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10:15-10:30 – CONNECTION BREAK

Break out the selfie stick and snap a pic with your smart neighbour.. video storytelling learns coming up next.

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10:30-12:00 – VIDEO STORYTELLING

If content is king, video content reigns supreme. Leverage the power of motion, animation and movement to humanize your brand, showcase your expertise, and show the world what you do best. We will storyboard your promotional video, examine the tools and apps to shoot, edit and publish it affordably, and form a plan to get it seen.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more dynamo digital workshopping.

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1:00-2:15 – ADVANCED FACEBOOK ADVERTISING

Prepare to dive deep into powerful custom audience creation, retargeting pixels, triggered campaigns and advanced Facebook and Instagram features and placements. Whether you’re simply seeking a better understanding of what’s possible in the world of FB and IG ads, or you’re ready to take your return on ad spend to next-level success, this workshop will deliver.

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2:15-2:30 – CONNECTION BREAK

Step outside, grab a stretch and post about your crazy good learns.

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2:30-3:45 – INFLUENCER & PARTNERSHIP MARKETING

Influencer Marketing is currently touted as the most powerful digital marketing tactic. Whether your potential influencers and brand evangelists are micro, macro or media-based, it’s time to build a plan for tapping into and leveraging the power of partnerships. Further, discover how to own your positive reputation in an authentic and meaningful way on and offline, manage reviews and build your best digital footprint for years to come.

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3:45-4:00 – OPEN Q&A

An open forum for queries big and small from workshop day, conference day or both. Hit home your learning and prepare for launching!

 
 
Best value we’ve ever experienced in a marketing event. Thanks Social School.
— Magda McInnis, Christie Communications
 
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Who’s at Social Edmonton? Digital pros, agency insiders and professional practitioners.

We’re excitedly building the lineup of digital industry experts set to take the stage in 2020. They’ve built entrepreneurial empires, amassed inspired followings and skilled their way to modern marketing success.

Stay tuned.. Full lineup coming soon!

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We’re in good company.

We’ve had incredible leaders, doers and disruptors take the Social Edmonton stage in years past.

Check out 2019’s rockstar presenters:

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Roger Kingkade

FOUNDER, OFFCOURSE GOLF; DIGITAL CONSULTANT

With more decades of media, on-air hosting, podcasting and brand development experience than he’d ever let on, Social School is honoured to call Roger its resident expert in strategy, software and practices aimed at increasing digital sales and bottom line growth.

@RogerKingkade

KELLY DOODY     FOUNDER & CEO    Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency  Press + Post .  Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.  Make her dinner and she’ll tell you the secret to the internet.

Kelly Doody

FOUNDER & CEO, SOCIAL SCHOOL

Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.

Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.

Make her dinner and she’ll tell you the secret to the internet.

@thesocialschool

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Jaimie Love

MARKETING DIRECTOR, SOCIAL SCHOOL

From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.

Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.

*Disclaimer: Jaimie will at some point insist you attend her noon barre class, after which you may never walk the same again.

@thesocialschool

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Mike Sherrard

SERIAL ENTREPRENEUR, DIGITAL MARKETER, REALTOR

Mike Sherrard is an ex-Mechanical Engineer turn Real Estate Agent who has leveraged social media and personal branding to become recognized in the industry on an international level. By re-envisioning the structure of traditional facebook ads, Mike has been able to get some of the highest converting, for lowest cost, advertising campaigns in the real estate industry. 

@mike_sherrard

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Donna Vecino

EVENTS & OPERATIONS MANAGER, SOCIAL SCHOOL

Donna is passionate about developing communities and support organizations that seek to create a positive societal impact, while creating spaces for people to gather and become cultural change-makers. At Social School, she connects people for purpose, and empowers communities to learn, grow and succeed on all fronts.

@thesocialschool

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Darion Balfour

PHOTOGRAPHER & VISUAL STORYTELLER, DARIONBALFOUR.COM

Darion specializes in helping brides and brands tell their story, their way. In addition to visual storytelling, she is passionate about creating online content that speaks directly to her target audience while cultivating a strong community.

@darionbalfour

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Jesse Szymanski

FOUNDER & CEO, MODERN MUSE MEDIA

With a mandate to train, mentor and empower, Modern Muse Media is Jesse’s latest adventure in an ever-changing multi-media landscape. With nearly two decades of executive producing, hosting, writing, directing, post production, social media, promotion and marketing, Jesse is now focused on helping industry professionals build their brand meaningfully.

@modern_muse_media

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Scott Cunningham

FOUNDER & MANAGING DIR, SOCIAL LITE

Scott Cunningham is the Founder and Managing Director of Social Lite, a full-service digital marketing agency focused on helping small and medium-sized businesses across North America accelerate revenue using the latest digital tools and strategies. Social Lite’s approach to digital marketing encompasses social media, search engine, advertising, email, and website strategies to drive online leads, convert buyers, and ascend lifelong customers.

@sociallite.ca

Linda Hoang

SOCIAL MEDIA STRATEGIST, LINDA-HOANG.COM

Linda Hoang is a social media strategist, consultant and popular Edmonton-based blogger. One of Alberta’s leading social media experts, Linda also provides a unique perspective on influencer marketing working both as an influencer and as an influencer marketer. She is the founder of the Edmonton International Cat Festival, Guides to Instagrammable Walls, and host of the Don’t Call Me a Guru social media podcast.

@lindork

Karly de Lange

FOUNDER, INFLUENCE MEDIA

Karly, a digital marketing strategist and founder of Influence Media, helps her clients to be found and loved through Email Marketing, SEO, Google & Facebook Ads, Content Marketing and more. She grows small to medium businesses by expanding their reach, growing their subscriber list, acquiring new customers and nurturing their community through strategic campaigns.

@influencemedia.ca

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Margaux McWatt

PRODUCER, MODERN MUSE MEDIA

Margaux McWatt is a Producer at Modern Muse Media, facilitating the Social Media Video Training Program and mobile workshops, teaching video production for micro-content on social media. With a diverse background including journalism, graphic design, social media management, marketing and communications, videography, magazine editing, creative and content writing and website design, Margaux is a creative problem solver, helping build up brands to share their stories.

@modern_muse_media

 

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GRAB A SEAT WHILE THEY LAST

Social Edmonton sold out in 2019. Buy early for 2020, save some cash, and avoid missing out.

 
 
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*Phase 1 denotes early-bird ticket pricing, Phase 2 is regular pricing and Phase 3 are the final remaining tickets, but rest assured that what you’re purchasing at each phase is the same. Buy early to save some cash and your seat!

**Social School’s Live Event policy, including return and ticket transfer policy, can be found here.

 
 

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CONFERENCE TICKETS

Phase 1 (early bird) on sale now

PRICING AS GOOD AS IT GETS!

 
 
 

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WORKSHOP TICKETS

Limited seats on sale now

DON’T MISS OUT - WORKSHOP DAY IS AN INTIMATE AFFAIR

 
 
 

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ALL ACCESS PASS

Buy all 4 days, save $71!

VERY LIMITED QUANTITIES AVAILABLE

 
 

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Got questions? We’re here to help.

Whether it’s for 1 day or 4, we look forward to hosting you for an unforgettable how-to marketing experience.

Unsure if Social Edmonton 2020 is right for you? Let’s chat!

 

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INCREDIBLE PARTNERS

Social Edmonton is made possible thanks to the support of our pals

 
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Care to join the ride as a partner or sponsor? We’d love to have you!

 
Name *
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WHAT ARE YOU WAITING FOR?

There has never been a better time to invest in your brain or business.

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