Social Edmonton conference 2019
Social Edmonton 2019
Social Edmonton Workshop 2019

Social Edmonton will forever transform the way you market your business.

Featuring a stellar line-up of how-to talks and hands-on workshops covering the most timely social media and digital marketing tactics, insights and ideas you need to take your business to incredible new heights in 2019 and beyond.

AB’s most hands-on and up-to-speed social and digital marketing conference.


Learn today’s most tactical skills to grow your brand and expand your business.


Immediately implementable learns from leading marketing insiders.



LOCATION: NAIT Shaw Theatre – 11762 106 St. NW, Edmonton


Pick up your event pass, grab a coffee, meet your fellow attendees and get ready for an incredible day of learning the most timely marketing skills and launching them into action.

9:00-9:40am – MASTERCLASS: Social & Digital Marketing Strategy

PRESENTED BY KELLY DOODY - FOUNDER, SOCIAL SCHOOL – Prepare to learn about the marketing that matters in 2019 and beyond, discover the tactics and tools that are winning from organic posts to paid reach, identify standout opportunities for your business, content and campaigns, and optimize your marketing efforts for maximum ROI in the year ahead.

9:40-10:20am – MASTERCLASS: Killer Content

PRESENTED BY JAIMIE LOVE - MARKETING DIRECTOR, SOCIAL SCHOOL – Gain imperative insight into the essential components of today's most compelling written and visual content, from nailing your brand voice and crafting the perfect post to captivating still photography and can't-miss live video. Not only will you learn what to say, but how, where and when to say it, too.

10:20-10:40am – CONNECTION BREAK

Refill your cup, refresh your feed, high-five your neighbour, and get ready for more mad learns.

10:40-11:20am – SOCIAL STUDIES: Facebook Front & Back

PRESENTED BY MIKE SHERRARD - REALTOR & SERIAL ENTREPRENEUR – Discover which Facebook content far outperforms the rest, the data insights that matter, top tools for promotion and amplification of your posts, how to affordably boost your content to custom audiences, and the most effective ways to drive actions and conversions using Facebook Business Manager.

11:20am-12:00pm – SOCIAL STUDIES: Instagram & Influencers

PRESENTED BY LINDA HOANG - SOCIAL MEDIA STRATEGIST & BLOGGER, LINDAHOANG.COM – Identify how to build a world-class Instagram feed, where to snap and source stunning images for your specific business, how to use the platform to drive meaningful actions and powerfully boost your brand to entirely new audiences. Learn how to drive engagement using Instagram stories, Instagram insights, social media influencers, and more.

12:00-1:00pm – LUNCH BREAK

Duck out for a bite and see you back at 1pm, or stick around and further network with your conference neighbours.

1-1:35pm – LEARNING LAB: Email Marketing

PRESENTED BY ROGER KINGKADE - RADIO PERSONALITY, DIGITAL ENTREPRENEUR – Prepare to hear unbridled, road-tested advice on the best campaign building, prospect nurturing, triggered sequencing and email automation practices around, and what the world's leading email marketers are doing to tailor, target and turn subscribers into high converting sales gold.

1:35-2:10pm – LEARNING LAB: Search Optimization

PRESENTED BY KARLY DE LANGE - FOUNDER, INFLUENCE MEDIA – Learn the most effective strategies, techniques and tactics – both paid and unpaid – to increase your website traffic and obtain high-ranking search engine placement. In other words, nine simple ways to immediately increase the overall visibility of your business, no coding or so-called 'expert' outsourcing required.

2:10-2:25pm – BREAKOUT BREAK

Mix and mingle with your fellow conference attendees and refuel for the final few sessions!

2:25-3:00pm – TOOL BREAK: Social Media Analytics

PRESENTED BY SCOTT CUNNINGHAM - FOUNDER, SOCIAL LITE COMMUNICATIONS – As modern marketers, communicators, creatives and entrepreneurs playing in the social space, we are inundated with numbers. Analyzing those numbers, gleaning meaningful insights and fine-tuning your posts, pages and overall digital strategy accordingly has never been more important.

3:00-3:45pm – GET REAL GAMESHOW: Entrepreneurs Edition

STARRING SOPHIE GRAY, JESSIE SZYMANSKI, MIKE SHERRARD & MAGGIE BARTON BAIRD – Hear from a crop of successful entrepreneurs, dishing the highs, lows and hard-hitting lessons they've encountered along the way. Enjoy it all in the most hilarious, heart-wrenching, lighting speed sound-off you've ever seen.

3:45-4:00pm – THE RALLY: Ten Takeaways

PRESENTED BY THE DAY'S LIVE GUESTS – The round-up, the roadmap, the can't-miss summary of favourite tips, tools, tactics and go-forward ideas, ripe for implementation and activation in your own business, no matter your budget, resources or realm. Ready, set, go!


LOCATION: NAIT – Building X, Room 111, 11762 106 St. NW, Edmonton


Check in, grab a coffee, save your seat, and get ready to workshop your way into spectacular new digital tactics and tools for the year ahead.

9:00-9:20am – WORKSHOP 1: Strategic Content

PRESENTED BY KELLY DOODY - FOUNDER, SOCIAL SCHOOL – Get ready to refine your message, define your voice and establish your ideal content platforms, purpose, audience and strategy.

9:20-10:10am – WORKSHOP 2: Blogging for Business

PRESENTED BY DARION BALFOUR - PHOTOGRAPHER & VISUAL STORYTELLER, DARIONBALFOUR.COM – 35 minutes learning, 15 minutes guided implementation. Prepare to finally set yourself apart with a strategic blog that conveys your invaluable insights and unparalleled expertise, and serves as a hub of compelling original content for your social feeds, organic reach, search optimization and business development efforts as a whole.

10:20-10:50am – WORKSHOP 3: Scheduling and Automation

PRESENTED BY JAIMIE LOVE - MARKETING DIRECTOR, SOCIAL SCHOOL – 35 minutes learning, 15 minutes guided implementation. Discover today’s top social media planning and scheduling tools, understand how to strategically automate your posts on Facebook, Instagram, Twitter and LinkedIn for maximum audience engagement and ROI, how and where planned vs. live content comes into play, and bonus apps, hacks and programs to get it done.

11:00-11:50am – WORKSHOP 4: LinkedIn for Business

PRESENTED BY KELLY DOODY - FOUNDER, SOCIAL SCHOOL – 35 minutes learning, 15 minutes guided implementation. Beyond job hunting, resume reading and personal profiling, prepare to start utilizing LinkedIn's business solutions as an incredibly effective tool for building brand awareness, sharing insights and bettering your bottom line. From tailored content to targeted posts, learn how to optimize the world’s top business-oriented social platform, and create, publish and promote can’t-miss content to your tribe of followers and prospects.

12:00-1:00pm – LUNCH BREAK

Hit one of many neighbouring cafes and restaurants for a bite, and see you back at 1pm. Or, bring some eats along and stick around for a noon-hour mingle with fellow workshoppers.

1:00-1:50pm – WORKSHOP 5: Digital Advertising

PRESENTED BY MIKE SHERRARD - REALTOR & SERIAL ENTREPRENEUR – 35 minutes learning, 15 minutes guided implementation. Gain a meaningful understanding of the winning paid advertising strategies in today's digital landscape, from promoted content to multi-channel campaigns. Learn what's what and how and where to smartly invest your spend across Facebook, Instagram, Google, LinkedIn, Pinterest, Twitter and beyond.

2:00-3:30pm – WORKSHOP 6: Video Storytelling

PRESENTED BY JESSIE SZYMANSKI & MARGAUX McWATT, MODERN MUSE MEDIA – 60 minutes learning, 30 minutes guided implementation. Join Modern Muse for a look into the world of social media video, brand storytelling and a hands-on brand story exercise to help you improve production value and connect to your audience on a genuine and authentic level.

3:30-4:00pm – LIVE Q&A

FACILITATED BY THE DAY'S LIVE SPEAKERS – Bring your burning questions and queries to light, leave with the answers and info you need, and prepare to implement the insights of the day in the most meaningful way.
Social School - Register conference 2

*Phase 1 denotes early-bird ticket pricing, Phase 2 is regular pricing and Phase 3 are the last remaining tickets, but rest assured that what you’re getting at each phase is the same. Buy early to save some cash and your seat!

Social Edmonton 2019 - Phase 1 sold out
Social Edmonton 2019 - phase2 tix sold out
SOcial Edmonton digital marketing conference
Social School - Register workshop 2


Custom-built for today's savvy business owner, entrepreneur and marketing professional, Social Edmonton will change the way you see the world, and the way the world sees your business.

Social School Calgary Live Guests 2018
Meet the growing lineup of leaders, doers and disruptors set to grace the Social Edmonton stage, each of them having built entrepreneurial empires, amassed awe-inspiring followings and skilled their way to modern marketing success.
Karly de Lange - Social Edmonton 2019
Karly de Lange – Founder, Influence Media

Karly, a digital marketing strategist and founder of Influence Media, helps her clients to be found and loved through Email Marketing, SEO, Google & Facebook Ads, Content Marketing and more. She grows small to medium businesses by expanding their reach, growing their subscriber list, acquiring new customers and nurturing their community through strategic campaigns.

Linda Hoang - Social Edmonton 2019
Linda Hoang – Social Media Strategist & Blogger,

Linda Hoang is a social media strategist, consultant and popular Edmonton-based blogger. One of Alberta’s leading social media experts, Linda also provides a unique perspective on influencer marketing working both as an influencer and as an influencer marketer. She is the founder of the Edmonton International Cat Festival, Guides to Instagrammable Walls, and host of the Don’t Call Me a Guru social media podcast.


Darion Balfour - Social Edmonton 2019
Darion Balfour – Photographer & Visual Storyteller,

Darion Balfour specializes in helping brides and brands tell their story, their way. In addition to visual story telling, she is passionate about creating online content that speaks directly to her target audience while cultivating a strong community.


Mike Sherrard - Social Edmonton 2019
Mike Sherrard – Serial Entrepreneur, Digital Marketer, Realtor

Mike Sherrard is an ex-Mechanical Engineer turn Real Estate Agent who has leveraged social media and personal branding to become recognized in the industry on an international level. By re-envisioning the structure of traditional facebook ads, Mike has been able to get some of the highest converting, for lowest cost, advertising campaigns in the real estate industry. 


Roger Kingkade - The Social School
Roger Kingkade – Founder, Offcourse Golf; Digital Marketing Consultant

With more decades of media, on-air hosting, podcasting and brand development experience than he’d ever let on, Social School is honoured to call Roger its resident expert in strategy, software and practices aimed at increasing digital sales and bottom line growth.


Scott Cunningham - Social Edmonton 2019
Scott Cunningham – Founder & Managing Director, Social Lite

Scott Cunningham is the Founder and Managing Director of Social Lite, a full-service digital marketing agency focused on helping small and medium-sized businesses across North America accelerate revenue using the latest digital tools and strategies. Social Lite’s approach to digital marketing encompasses social media, search engine, advertising, email, and website strategies to drive online leads, convert buyers, and ascend lifelong customers.

Social Edmonton conference 2019 Jesse Szymanski
Jesse Szymanski Founder & CEO, Modern Muse Media

With a mandate to train, mentor and empower, Modern Muse Media is Jesse’s latest adventure in an ever-changing multi-media landscape. With nearly two decades of executive producing, hosting, writing, directing, post production, social media, promotion and marketing, Jesse is now focused on helping industry professionals build their brand meaningfully.


Social Edmonton conference 2019 Margaux McWatt
Margaux McWatt – Producer, Modern Muse Media

Margaux McWatt is a Producer at Modern Muse Media, facilitating the Social Media Video Training Program and mobile workshops, teaching video production for micro-content on social media. With a diverse background including journalism, graphic design, social media management, marketing and communications, videography, magazine editing, creative and content writing and website design, Margaux is a creative problem solver, helping build up brands to share their stories.


Donna Vecino - The Social School
Donna Vecino – Events & Operations Manager, Social School

Donna is passionate about developing communities and support organizations that seek to create a positive societal impact, while creating spaces for people to gather and become cultural change-makers. At Social School, she connects people for purpose, and empowers communities to learn, grow and succeed on all fronts.


Jaimie Love - The Social School
Jaimie Love – Marketing Director, Social School

From Instagram to art direction, digital strategy to world-class online ad campaigns, Jaimie loves nothing more than equipping marketers and business owners alike with the modern social skills they need to succeed. A sought-after lead faculty member at Social School, she teaches a badass barre class to boot.


Kelly Doody - The Social School
Kelly Doody – Founder & CEO, Social School

Kelly is a journalist-turned-digital marketing junkie, and is committed to connecting the top marketing trends and tools with the entrepreneurs and innovators who need them most. She rarely stops talking about the knowledge share community that is marketing today, and tears up when she thinks about Social School’s role in it.



The most hands-on and up-to-speed social and digital marketing conference around.

Social Edmonton 2019 - conference 2

Learn today’s most tactical skills to grow your brand and expand your business.

Social Edmonton 2019 - conference 3

Immediately implementable learns and road-tested case studies to keep you moving forward.

Social School Partners 2018 Calgary
Social Edmonton 2019 Sponsors (1)
Social Edmonton 2019 Sponsors
Social Edmonton is proudly made possible with the help of our pals. 
Care to join the ride as a partner or sponsor? We’d love to have you!



There has never been a better time to invest in your brand and business