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The Blog

How’s that dramatic mini-series you’re starring in coming along?

Real Type

May 18, 2020

This is the question team Social School starts our Monday meeting with. Or rather, did.

“How are you doing, mentally, physically, spiritually and emotionally?”

Not only is it a great way to check in with each other and get to the root of where we’re at in a 5-minute exposé, but it serves as an ideal platform to ask for support. Or simply a high-five for something underway or accomplished, or a request for encouragement as a project or goal is set aloft.

Now, in these languishing days of COVID-spring that appear to be creeping their way into COVID-summer, isolated teams and colleagues are unable to ask these questions as often or meaningfully as before. But that doesn’t mean the question has ceased, and that we’re not, in fact, asking it of ourselves 25 times a day.

That is, if you have the good fortune and presence of mind to stop, be still and wonder, “How am I?”

When one 24-hour day now runs the gamut of emotions only seen by the most unstable character in your favourite show, it’s a most notable and necessary question to ask.

An ugly cry one minute followed by a fanatical fist-pumping race on the stationary bike with Pink and Flock of Seagulls suddenly making sense of your life the next, it’s a rollercoaster, and we’re all buckled in for the ride.

It leaves me to marvel at this ‘show’ we’re living. Each of us starring in our own dramatic mini-series – at home, work, in our busy heads and sleepless beds.

Social School | Kelly and Jaimie.pngWe’re collectively in it, but individually wondering what the future holds for our employment, partnerships, finances and families, let alone our growing concern with the run on bouncy castles, evermore colourful language of our kids, and failing grade as homeschoolers.

We’re grappling with more unknowns than ever before. The increased connection we’re feeling with our community or Zoom pals may also be a complete detachment from the work we’ve done in the past and what we hope – need – to do going forward.

This, I’m finding, is the wildest part of the ride. The need to identify with our work, talents and purpose is staring back at us like never before.

This isn’t the part where I tell you to take your business online and grow your digital skills. If that’s your calling, you’re going to do it, and you’re probably already exploring the infinite possibilities, which is awesome. Or maybe you’re taking part in our free Grow Your Online Business 4-week e-commerce training series, which is even more awesome.

Instead, it’s simply a post to say hello, how are you, and to leave you with a few of my favourite things this week (okay, and maybe one more nudge to join us in GYOB), as we see this gobsmacking month of April round to a close, and we breathe deep and usher in May with fresh showers and new superpowers.


Grow Your Online Business.png

1. Grow Your Online Business

It’s not too late to join your peers in this game-changing e-commerce training program.

It’s 100% free, jammed with resources, tools, templates, videos and live support, and built to help you future-proof your business. Now is the time, and this is the opportunity. Yes, for FREE.

GRAB A SEAT.


Social School | Make Lemonade

2. Accountability partners and plans

I love this initiative from Toronto cowork space Make Lemonade.

If anyone is limited in their ability to shift to an online revenue model at the moment, I would argue it’s a physical coworking space for startups and entrepreneurs.

Make Lemonade has launched a series of 4-week challenges that get people connecting, goal setting, and committing to some semblance of a routine and end-result engineering when they need it most.

Our reminder: what their customers need most right now is where they worked back from with this offer. Brilliant.


Social School | Simon Sinek.png

3. Simon Sinek’s latest mic drop

“It’s the mindset of ‘how are we going to get through this,’ vs. ‘how are we going to CHANGE to get through this,” that will determine which businesses survive and thrive or whither and die.

Catch his entire speech to his team here.

Spoiler alert: It’s time to change.


4. Alberta businesses making bold moves

4.pngTravel Alberta is playing host to a fantastic series of workshops and webinars right now called Connections Live, and if you’re anything like the global marketing community, you’ve sat in awe of their creativity, campaigns and content for a decade.

I was thrilled to take part in the series last week, live streaming on the subject of ‘Understanding the Benefits E-Commerce Can Bring to Your Business.’

Hats off to the countless Alberta businesses who’ve listened to their customers and pivoted hard over the last 2 months. It was a huge pleasure to case study your efforts and highlight you here.

Forward-thinking organizations we were thrilled to spotlight include Cody & Sioux, Wild Tea Kombucha, the Calgary Zoo, Eau Claire Distillery, the Royal Alberta Museum, Camp Brand Goods and Lake Louise Ski Resort.

Of course, it wouldn’t be a party if we hadn’t also covered the highs and lows of our fave tech tools and e-commerce options, from Wix and WordPress to Shopify, Squarespace, Sumo, Kajabi and beyond.

One more spoiler: Kajabi is BLOWING MY MIND. More on that later.


Social School | Tanya Eklund The VOW podcast.png

5. The VOW project by Tanya Eklund

I was honoured to be a guest on the ‘Voice of Women,’ a podcast built around the empowerment of others through honest insights and real-life stories, hosted by Realtor/entrepreneur extraordinaire Tanya Eklund.

A powerhouse leader of our time, I’ve admired Tanya from afar for years, and loved getting deeply personal on everything from babies and business to brain health and backup plans.

A few of the people, businesses and inspirations we found ourselves fan-girling: UNRDCARD Boxing, Rocky Mountain Pools and Spas, former Calgary Sun and Calgary Herald editor-in-chief Jose Rodriguez, the Stampede and perhaps one or two rabbit holes more.


Wishing you so much good as we dive headlong into a brave new month – strong, solid, consistent and optimistic.

See you soon online, and soon after IRL.

x Kelly

@SOCIAL_SCHOOL_

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