Having a company LinkedIn page is a non-negotiable today. Social School founder, Kelly Doody, relates LinkedIn to the Wild West, in terms of “untapped organic reach opportunity” in her most recent article.
If your company doesn’t have a business page on this platform you’re missing out on the opportunity to connect with your community – from employees and stakeholders to customers and partners. LinkedIn is a powerful way to stay top of mind with your audience and promote word-of-mouth. It doesn’t hurt that it’s known for being the leading platform in lead generation.
How do you create a LinkedIn page from scratch? What’s important to include? You’ve come to the right place.
Leverage the reach of your team. Employees tend to have 10x the reach of their company on social media. Foster a knowledge-share community by sharing your employees’ posts and your best member mentions on LinkedIn.
Measure what matters. Pay attention to LinkedIn Analytics to understand the professional traits of your Page visitors and followers. What types of content did they engage with? This will help guide you in creating content that resonates with your audience.