Having a company LinkedIn page is a non-negotiable today. Social School founder, Kelly Doody, relates LinkedIn to the wild west, in terms of “untapped organic reach opportunity” in her most recent article. If your company doesn’t have a business page on this platform you’re missing out on the opportunity to connect with your community – from employees and stakeholders to customers and partners. LinkedIn is a powerful way to stay top of mind with your audience and promote word-of-mouth. It doesn’t hurt that it’s known for being the leading platform in lead generation.
How do you create a LinkedIn page from scratch? What’s important to include? You’ve come to the right place.
How to Build the Perfect LinkedIn Page:
Update Your Profile Image & Banner. Your profile image should be your company’s logo. Choose an image that represents your company for the banner.
Engage in Your “About Us” Section. Tell your company’s story here. Explain what it is you do, the products/services you provide and ultimately, what’s in it for your customer. Be sure to include relevant keywords.
Don’t Leave Anything Blank. Fill out the other key fields, such as, URL, address, country your company is based in, industry and company size. A fully completed company page on LinkedIn gets 30% more weekly views.
Give, Give, Give, Ask. Collect endorsements from employees, partners and customers by giving just as many (if not more) as you’re asking for. LinkedIn endorsements are the platform’s most powerful form of social proof.
Stand Out From the Crowd. Use Showcase Pages to highlight different parts of your company, such as, individual brands, departments or events. This is a great way to share focused content that your customers can experience on a deeper level.
Leverage the reach of your team. Employees tend to have 10x the reach of their company on social media. Foster a knowledge-share community by sharing your employees’ posts and your best member mentions on LinkedIn.
Measure what matters. Pay attention to LinkedIn Analytics to understand the professional traits of your Page visitors and followers. What types of content did they engage with? This will help guide you in creating content that resonates with your audience.
Click on the image below for a downloadable tip sheet to guide you through the step-by-step process of creating the perfect LinkedIn page for your company.