by: Danielle Hammond,
Senior Marketing Coordinator at Social School
When we talk about Tools and Technology, people ask us, “well.. what do you use?”
I’ll be the first one to say that my videos are sometimes sub-par; whether it’s from bad lighting, poor sound quality or a shaky hand – and I’m not too proud to admit that I have a makeshift marketing assistant in my bag at all times to make sure these instances are few and far between. Not all pictured, these tools make it possible to take stunning photos and video, connect to any projector in a new venue, plug-in when working on the road and charge those perma-dead devices.
- Lapel Microphone Set
We use Lavalier Lapel Microphones Set for Dual Interview, but there are many other good options available.
- Y Connector
The connector we use is included in the Lavalier Set mentioned above.
- USB Drive
I always have a spare 32GB USB drive in my bag – just in case! You never know when you’ll have to download information, transfer a presentation or print some last-minute workbooks.
- HDMI to DisplayPort
We are a Mac-powered office, so having specific adapters for Mac computers has saved our butts more than a few times! We have an Insignia Mini DisplayPort to HDMI Adapter.
- Headphone Jack to Lightning Adapter
As we know, the newer iPhones don’t have a headphone jack (thanks, Apple!), so I carry a headphone to lightning adapter in my bag, just in case I misplace my lightning cable headphones and need to use regular ones.
- HDMI to USB-C
We have a dongle for every situation. This adapter connects a computer to a monitor or projector. We use Insignia USB-C to HDMI Adapter.
- Smartphone Stabilizer
My old friend! This device holds your cellphone stable and secure while you are filming. It has a variety of shooting options, and is perfect for action shots and live video. I’ve only ever used the DJI Osmo Mobile 2 Smartphone Gimbal Stabilizer, so I can personally vouch for it!
- Wireless Earbuds
When your cat has eaten through every cord in your house, purse, and office – invest in wireless! (Just me?…. cool…..) The Apple Airpods are hecka expensive (I’m told they’re worth it), but the SoundPEATS Wireless Earbuds I have work perfectly well.
- 3 in 1 Lens Kit
This kit includes macro, fish-eye and wide-angle lenses that makes general photography a bit more fun. The fish-eye lens is a bit kitschy, but the wide-angle is great for event photography and the macro is great for detail-oriented shoots. I have the Oander 3 in 1 Lens Kit, but there are so many other great options available.
- Selfie Ring Light
Call me basic, but I love me a good ring light! Best used for on-the-fly interviews done with your phone, this ring light teams up perfectly with the lapel microphone listed above. We have several different lights from various vendors, but my favourite is XCSOURCE White Universal Camera Ring Flash.
A totally unnecessary accessory that I can’t imagine living without. Anyone else drop their phone 57492 times a day, or is that just me? The PopSocket is great for every day use, as it decreases the probability that I’ll drop my phone, but it is the real MVP when it helps me hold my phone steady when filming or shooting.
- Mini Mouse
A mini-mouse that fits perfectly into that little pocket in my backpack – just in case I have to do some quick editing while on the road.
- Extendable Tripod
Live video, timelapse and steaming are so easy to ‘set it and forget it’ when you can put your phone into this tripod, hit record, and let it do its thing. We have the Peyou 42” Lightweight Aluminum Tripod.
- USB to Lightning Cable
The cord that keeps my phone alive! Connecting a power bank (below) to my cellphone after I inevitably over-use it and forget to charge it overnight. #Oops
- Power Bank
I have a zillion of these things rustling around at the bottom of my bag. The last thing you need is your phone dying at an event! Keeping a spare one of these is so easy, and they’re quite affordable now.
- USB-C to HDMI, Power, USB
This all in one dongle has ports for USB, power, and HDMI that connect to your Mac. This j5create is similar to the adapter we use.
- Flexible Tripod
Similar to the tripod listed above, this little guy has a few different functionalities that make it worth having two. The JOBY Tripod is great because not only are its feet magnetic (so it can adhere to metal surfaces), but its legs are flexible, which makes it easy to mount anywhere – as long as it can get a good grip!