Instagram. The ultimate hole in the wall that lets us peek into other people’s lives. (with their permission…) (don’t be weird)
Would you believe that it’s only the 6th most popular social media platform? The almighty Facebook is the most popular, followed by YouTube. The next three are messaging apps, and then Instagram slides in at #6. This photo and video sharing social networking site is now owned by Facebook. It has been around for nearly 10 years, with one million registered users in the first two months, 10 million in the first year and has rocketed to 1 billion users as of May 2019.
Users upload photos and videos to their private or public profile which can then be edited with preset filters and organized by hashtags and location tags. In addition, other accounts can be tagged/mentioned, which leads to increased engagement and visibility for a particular post. Content is arranged in a ‘feed’ determined by a proprietary and ever-changing algorithm which is based on personal data regarding the type of content it ‘thinks’ you would most enjoy – versus the more popular chronologically ordered content feed.
The platform is constantly evolving and adding new assets such as a carousel feature which enables a user to add up to 10 photos in one post, private messaging services and “Stories” which was created to compete with Snapchat and offers posting to a separate feed which is only available for 24 hours.
As of January 2019, the Stories feature is being used by 500 million Instagram users every day.