Consumers today are desensitized to traditional advertising, and have in fact developed an aversion to standard practices.
Show me one person who enjoys the mid-evening telemarketer phone calls, willingly invites a door-to-door sales-person into their house, or makes eye contact with mall kiosk people.
Perhaps it’s a generational thing.. but it’s more likely the fact that we, as humans, inherently don’t like being told what to do. We want to make our own decisions without outside influence.
This makes life really difficult for marketers.
Traditional advertising tactics won’t work on social media. So how do we sell and promote our product on social media without being too sales-y and promotional? We can’t create a video where a lone person stands in the middle of the screen and shouts about current products and promotions, à la used car salesman.
“Social selling” is not simply selling your products on social media. There are best practices that need to be followed in order to be successful.
Before figuring out what we can do, let’s take a look at things we definitely should not be doing.