WHEN

March 31 - April 3, 2020
Attend 1 day or all 4

WHERE

Ottawa, ON

WHO should attend

Entrepreneurs, marketers,
creatives and beyond

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely social marketing skills in town.

Prepare to learn about the marketing that matters today and how to optimize your online marketing efforts for maximum ROI in the year ahead.

Imperative insight into today's most compelling written and visual content, from brand voice to can't-miss live video. Learn what to say, and how, where and when to say it, too.

Refill your coffee, refresh your feed, meet someone new, and get ready for more mad social learns.

Discover which Facebook content far outperforms the rest, the data insights that matter, top tools for amplifying your posts, and the most effective ways to drive actions and conversions.

Learn how to build a world-class feed, drive meaningful actions and engagements, and powerfully boost your brand to entirely new audiences using Stories, IGTV and more.

Grab a bite somewhere nearby and see you back at 1pm for more jam-packed social studies.

Finally – start utilizing LinkedIn as a leading tool for building awareness, sharing expertise and bettering your bottom line. From tailored content to targeted posts, learn how to publish and promote can’t-miss content and fully optimize the world’s most under-leveraged social platform.

Discover today’s top paid social strategies from promoted content to multi-channel campaigns, and where to smartly invest your spend across Facebook, Instagram, LinkedIn, Pinterest, Twitter and beyond.

Take a breath, high five your neighbour and prepare for the homestretch.

Analyzing the numbers, insights and analytics that matter across your marketing platform mix, determining your precise social ROI, and fine-tuning your posts, pages and strategy accordingly.

Hear from a crop of dynamite marketers and entrepreneurs who’ve seen incredible success as a result of their social media marketing efforts. Hear their hits, wins and misses, and their best bets for the year ahead.

Cap off the day with a roadmap, game plan and can't-miss summary of social marketing tools, tactics and go-forward ideas, ripe for implementation and activation in your business, no matter your budget, resources or realm.

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely digital skills and launching them into action.

Discover how to leverage new or existing digital tactics to entirely new heights, from email marketing to blogging, podcasting, video, influencer marketing, paid campaigns and more. Learn how to find your audience and capture their imaginations and convert them into lifelong customers like never before.

Learn one of the most integral and yet undervalued pieces of the modern marketing mix – understanding and interpreting the places and spaces your prospects find you online and off, and how effectively your digital platforms nurture them towards repeatedly meaningful actions, sales and advocacy.

Refill your cup, refresh your feed and make a new friend – more digital learns headed your way in 15.

Learn what lies behind properly boosted posts and strategic content targeting, and how custom audiences, remarketing campaigns and tailored posts allow for laser targeting to exactly the right inbox, newsfeed and browser window. Game on, this is powerful stuff.

Mobile friendliness, load speed, dwell time, user experience, user interface – just a taste of today’s website jargon that we intend to isolate and prioritize so you know what’s worth focusing on, where the future lies, and how the modern user expects to browse. A highly important session no matter your skill level.

Grab a bite somewhere nearby and see you back at 1pm for more game-changing digital learns.

Discover the best campaign building, prospect nurturing, triggered sequencing and email automation practices around, and what the world's leading email marketers are doing to tailor, target and turn subscribers into high converting, repeat purchase gold.

Learn the most effective strategies – both paid and unpaid – to increase your website traffic and obtain high-ranking search engine placement. Discover easily implementable ways to increase the online visibility of your business, no coding or so-called 'expert' outsourcing required.

Step outside, meet a friend, have a stretch and get ready to hit it home.

Discover best in class hardware, software, tools and apps to help you strategize, schedule and leverage the most shared, valuable and high-converting content in the modern marketing landscape. End the trial and error, immediately up your game.

Hear from a crop of dynamite marketers and entrepreneurs who’ve seen incredible success as a result of their digital marketing efforts. Hear their hits, wins and misses, and their best bets for the year ahead.

Cap off the day with a roadmap, game plan and can't-miss summary of digital marketing tools, tactics and go-forward ideas, ripe for implementation and activation in your business, no matter your budget, resources or realm.

Check in, grab a seat and set up your workspace for the day – laptop, charging cord, workbook… and coffee.

Building on the content pillars, categories and types discussed at Tuesday’s Social Conference and the pillar of any successful social media strategy, prepare to build your 12-month editorial calendar. We’ll outline your major milestones, events and happenings in the year ahead, opportunities for creating captivating social campaigns, and the tactics and to-do’s that will increase your social media marketing ROI.

Network your way to a new connection or two, and get ready for many mobile photo learns ahead.

Whether you’re a seasoned photo pro or a rookie behind the lens, we’ll be examining the rules of composition, the makings of stellar mobile photography for online marketing, and the reality of today’s non-stop image needs for an effective content marketing program. Break out your phone and prepare to majorly up your photography game.

Grab a bite somewhere nearby and see you back at 1pm for more wild and wonderful social workshopping.

Using Canva, the world’s premier do-it-yourself graphic design tool, we’ll be building out your unique suite of content templates and assets, from categorized social posts (testimonials, quotes, announcements) to blog imagery, e-newsletter banners, promotional materials and more. Your brand will have never looked so good, nor so creative, cohesive and compelling.

Grab a bite, refill your drink and get ready for the final session of the day.

A deep dive into today’s top social media planning and scheduling tools. Learn how to strategically automate your posts on Facebook, Instagram, Twitter, LinkedIn and more for maximum audience engagement and return, how and where planned vs. live content comes into play, and bonus apps, hacks and programs to get it done.

An open forum for queries big and small from workshop day, conference day or both. Hit home your learning and prepare for launching!

Check in, fill your cup, set up your space and prepare for a fabulous day of learning and launching ahead.

As the Social School saying goes – write good copy, sell anything. Pulling from our journalism roots and years of content-writing, headline-testing, ad optimizing expertise, we’ll be honing the kind of copy that goes beyond capturing eyeballs on your brand, and moves your customers and prospects into meaningful action – for life.

Break out the selfie stick and snap a pic with your smart neighbour.. video storytelling learns coming up next.

If content is king, video content reigns supreme. Leverage the power of motion, animation and movement to humanize your brand, showcase your expertise, and show the world what you do best. We will storyboard your promotional video, examine the tools and apps to shoot, edit and publish it affordably, and form a plan to get it seen.

Grab a bite somewhere nearby and see you back at 1pm for more dynamo digital workshopping.

Prepare to dive deep into powerful custom audience creation, retargeting pixels, triggered campaigns and advanced Facebook and Instagram features and placements. Whether you’re simply seeking a better understanding of what’s possible in the world of FB and IG ads, or you’re ready to take your return on ad spend to next-level success, this workshop will deliver.

Step outside, grab a stretch and post about your crazy good learns.

Influencer Marketing is currently touted as the most powerful digital marketing tactic. Whether your potential influencers and brand evangelists are micro, macro or media-based, it’s time to build a plan for tapping into and leveraging the power of partnerships. Further, discover how to own your positive reputation in an authentic and meaningful way on and offline, manage reviews and build your best digital footprint for years to come.

An open forum for queries big and small from workshop day, conference day or both. Hit home your learning and prepare for launching!

Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.

Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.

Make her dinner and she’ll tell you the secret to the internet.

@thesocialschool

Kyle is a serial entrepreneur and the CEO of WebMarketers, with offices in Ottawa, Toronto and Kelowna.  In his free time, you’ll find him on the water, racing cars, travelling, or enjoying a craft beer.

@kylesmendziuk

Donna is passionate about developing communities and support organizations that seek to create a positive societal impact, while creating spaces for people to gather and become cultural change-makers. At Social School, she connects people for purpose, and empowers communities to learn, grow and succeed on all fronts.

@thesocialschool

Joan is passionate about making connections in person and in your inbox. A creative and strategic-thinking marketing professional her experience spans across Growth, Lifecycle and Offline Marketing. Her goal is to inspire entrepreneurs to bring their magic to life through engaging and beautifully curated emails with killer subject lines. She is a Marketing Automation Specialist at Shopify and oversees international market growth.

@HeyJoanzie

Armed with an education in multimedia from McMaster University and background in digital marketing and SEO, Stacey supports CT with the collection and analysis of hard data. Her desire to maximize the return on investment for each clients’ advertising dollars is rivaled only by her infectious positivity, while her commitment to staying atop industry trends is the catalyst behind some of CT’s most successful campaigns.

@cinntoast

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CONFERENCE TICKETS

Phase 1 (early bird) on sale now

PRICING AS GOOD AS IT GETS!

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WORKSHOP TICKETS

Limited seats on sale now

DON’T MISS OUT - WORKSHOP DAYS ARE AN INTIMATE AFFAIR

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ALL ACCESS PASS

Buy all 4 days, save $71!

VERY LIMITED QUANTITIES AVAILABLE

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Got questions? We’re here to help.

Whether it’s for 1 day or 4, we look forward to hosting you for an unforgettable how-to marketing experience.

Unsure if Social Ottawa 2020 is right for you? Let’s chat!