Get ready to shout from the rooftop. Or the coffee shop. Or the mom and pop.


Welcome to the program that demystifies the PR, media relations and influencer marketing industries from top to bottom. Completed individually or as a four-course certificate, Social School’s unparalleled Public Relations courses are packed with all the learning, tools and templates you need to take control of your PR activities and get noticed.

Presenting four powerful courses purposely built to solidify you as a go-to expert in the eyes of media, a renowned and respected magnet for customers and prospects, and a master of your overall brand, messaging and perception to the world.



Skills, tactics and tools you’ll master

Insights & Expertise

In-depth knowledge of the modern day PR industry, and full understanding of where to focus your efforts

Media Training

The skills and knowledge to land great interviews and execute them like a pro, with proper messaging leading the way

Planning Tools & Calendars

Comprehensive annual planning calendars that guide your PR, marketing and communications efforts start to finish

Pitching & Storytelling

The crafting of your standout company stories and clear, concise and compelling brand messaging

Press Kit & Media Materials

A cohesive voice across all platforms, and the tools to bring your press kit, news release, blog and more to life

Reputation Management

The ability to leverage your PR activities in ways that move your business, brand and bottom line forward, 365 days a year

Media Database

A relevant, tailored and up-to-date database of media outlets, press contacts and influencer targets

Tools, Templates & Examples

Real-world examples of how to best craft and distribute your media materials, event invites and more

Practiced Pitching

The knowledge and confidence to pitch your story to a range of reporters, editors and influencers

Self-Guided Online PR.png

Becoming a reputed source, trusted authority and go-to expert in your field, and enormously increasing your bottom line as result, is now possible for anyone.

Learn from wherever you are, whenever you’d like.

Welcome to the Self-Guided Online offering of the Public Relations Certificate Program, where the courses, tools and takeaways remain best in class, and you’re given a full 12 months to complete them – at your own pace, on your own time.

This unparalleled virtual training program allows you to purchase individual courses as you see fit, or combine all four proprietary PR Courses into one spectacular online certificate.

Upon completion of all courses and their corresponding requirements, you’ll be the proud new owner of a PR Certificate from Social School.



How does the Self-Guided Online program work?

The Self-Guided Online program is perfect if you want to learn at your own pace. No matter the skill level, the Self-Guided Online program is a great option for today’s learners.

What courses are in the Self-Guided Public Relations stream?

  1. Modern PR

  2. Storytelling

  3. Media Relations

  4. Lifecycle Marketing & PR

When do I have access to the courses?

Upon registration, you will immediately receive login credentials for your Social School Course Dashboard, where all course materials can be found. Bookmark that page, log in at any time, and let your learning begin.

From there, you have 12 months of unlimited access to a suite of learning videos, program guides, workbooks, templates and tools – keeping you in the loop and at the top of your game.

What kind of certification will I receive upon completion?

Upon completion of all 4 courses in the Public Relations stream, you will be issued an official PR Certificate from Social School to add to your qualifications and resume.


The courses




Get funded

Our Public Relations Certificate program qualifies for significant Federal and Provincial Job Grants funding, and applying is seamless and simple. Plus, our dedicated Admissions Specialist is standing by to help.



Bundle and save

Complete all four courses individually, or combine them into a complete Certificate and save $46.


Got questions?

We’re standing by and eager to answer them!