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The right-now social and digital marketing skills you need

How-to sessions and hands-on workshops, delivered by industry-leading experts

 
 

WHEN

October 22 - 25, 2019
Attend 1 day or all 4

WHERE

Local Market YQR
1377 Hamilton St, Regina

WHO should attend

Entrepreneurs, marketers,
creatives and beyond

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REGINA’S CAN’T-MISS MARKETING EVENT

Social Regina 2019 is a week that will change the way you see the world, and the way the world sees your business.

 
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2 CONFERENCE DAYS

Auditorium setting, 30-45 minute how-to sessions

THE SOCIAL CONFERENCE: OCT 22

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7:30-8:30 – REGISTRATION & COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely social marketing skills in town.

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8:30-9:30 – SOCIAL STRATEGY

Prepare to learn about the marketing that matters in 2020 and how to optimize your online marketing efforts for maximum ROI in the year ahead.

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9:30-10:15 – KILLER CONTENT

Imperative insight into today's most compelling written and visual content, from brand voice to can't-miss live video. Learn what to say, and how, where and when to say it, too.

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10:15-10:30 – CONNECTION BREAK

Refill your coffee, refresh your feed, meet someone new, and get ready for more mad social learns.

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10:30-11:15 – FACEBOOK FRONT & BACK

Discover which Facebook content far outperforms the rest, the data insights that matter, top tools for amplifying your posts, and the most effective ways to drive actions and conversions.

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11:15-12:00 – EPIC INSTAGRAM INSIGHTS

Learn how to build a world-class feed, drive meaningful actions and engagements, and powerfully boost your brand to entirely new audiences using Stories, IGTV and more.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more jam-packed social studies.

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1:00-1:45 – LINKEDIN WINS

Finally – start utilizing LinkedIn as a leading tool for building awareness, sharing expertise and bettering your bottom line. From tailored content to targeted posts, learn how to publish and promote can’t-miss content and fully optimize the world’s most under-leveraged social platform.

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1:45-2:15 – PAID SOCIAL

Discover today’s top paid social strategies from promoted content to multi-channel campaigns, and where to smartly invest your spend across Facebook, Instagram, LinkedIn, Pinterest, Twitter and beyond.

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2:15-2:30 – CONNECTION BREAK

Take a breath, high five your neighbour and prepare for the homestretch.

2:30-3:15 – SOCIAL ANALYTICS

Analyzing the numbers, insights and analytics that matter across your marketing platform mix, determining your precise social ROI, and fine-tuning your posts, pages and strategy accordingly.

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3:15-3:45 – THE SOCIAL MARKETER'S SHOWCASE

Hear from a crop of dynamite marketers and entrepreneurs who’ve seen incredible success as a result of their social media marketing efforts. Hear their hits, wins and misses, and their best bets for 2020 and beyond.

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3:45-4:00pm – TOOLS & TAKEAWAYS

Cap off the day with a roadmap, game plan and can't-miss summary of social marketing tools, tactics and go-forward ideas, ripe for implementation and activation in your business, no matter your budget, resources or realm.

THE DIGITAL CONFERENCE: OCT 23

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7:30-8:30 – REGISTRATION & COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely digital skills and launching them into action.

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8:30-9:30 – DIGITAL STRATEGY

Discover how to leverage new or existing digital tactics to entirely new heights in 2020, from email marketing to blogging, podcasting, video, influencer marketing, paid campaigns and more. Learn how to find your audience and capture their imaginations and convert them into lifelong customers like never before.

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9:30-10:15 – CUSTOMER JOURNEY

Learn one of the most integral and yet undervalued pieces of the modern marketing mix – understanding and interpreting the places and spaces your prospects find you online and off, and how effectively your digital platforms nurture them towards repeatedly meaningful actions, sales and advocacy.

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10:15-10:30 – CONNECTION BREAK

Refill your cup, refresh your feed and make a new friend – more digital learns headed your way in 15.

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10:45-11:15 – DIGITAL ADVERTISING

Learn what lies behind properly boosted posts and strategic content targeting on Facebook, Instagram, LinkedIn, Twitter and Pinterest, and how custom audiences, remarketing campaigns and tailored posts allow for laser targeting to exactly the right inbox, newsfeed and browser window. Game on, this is powerful stuff.

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11:15-12:00 – WINNING WEBSITES

Mobile friendliness, load speed, dwell time, user experience, user interface – just a taste of today’s website jargon that we intend to isolate and prioritize so you know what’s worth focusing on, where the future lies, and how the modern user expects to browse. A highly important session no matter your skill level.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more game-changing digital learns.

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1:00-1:45 – EMAIL MARKETING UNCOVERED

Discover the best campaign building, prospect nurturing, triggered sequencing and email automation practices around, and what the world's leading email marketers are doing to tailor, target and turn subscribers into high converting, repeat purchase gold.

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1:45-2:15 – SIMPLIFIED SEO

Learn the most effective strategies – both paid and unpaid – to increase your website traffic and obtain high-ranking search engine placement. Discover easily implementable ways to increase the online visibility of your business, no coding or so-called 'expert' outsourcing required.

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2:15-2:30 – CONNECTION BREAK

Step outside, meet a friend, have a stretch and get ready to hit it home.

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2:30-3:15 – MARKETING TOOLS & TECHNOLOGY

Discover best in class hardware, software, tools and apps to help you strategize, schedule and leverage the most shared, valuable and high-converting content in the modern marketing landscape. End the trial and error, immediately up your game.

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3:15-3:45 – THE DIGITAL MARKETER'S SHOWCASE

Hear from a crop of dynamite marketers and entrepreneurs who’ve seen incredible success as a result of their digital marketing efforts. Hear their hits, wins and misses, and their best bets for 2020 and beyond.

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3:45-4:00 – TOOLS & TAKEAWAYS

Cap off the day with a roadmap, game plan and can't-miss summary of digital marketing tools, tactics and go-forward ideas, ripe for implementation and activation in your business, no matter your budget, resources or realm.

2 WORKSHOP DAYS

Classroom setting, 75-90 minute hands-on sessions, 60 people max

THE SOCIAL WORKSHOP: OCT 24

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8:00-8:45 – REGISTRATION & COFFEE MINGLE

Check in, grab a seat and set up your workspace for the day – laptop, charging cord, workbook… and coffee.

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8:45-10:15 – CONTENT CALENDAR CREATION

Building on the content pillars, categories and types discussed at Tuesday’s Social Conference and the pillar of any successful social media strategy, prepare to build your 12-month editorial calendar. We’ll outline your major milestones, events and happenings in the year ahead, opportunities for creating captivating social campaigns, and the tactics and to-do’s that will increase your social media marketing ROI.

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10:15-10:30 – CONNECTION BREAK

Network your way to a new connection or two, and get ready for many mobile photo learns ahead.

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10:30-12:00 – SCHEDULING & AUTOMATION

A deep dive into today’s top social media planning and scheduling tools. Learn how to strategically automate your posts on Facebook, Instagram, Twitter, LinkedIn and more for maximum audience engagement and return, how and where planned vs. live content comes into play, and bonus apps, hacks and programs to get it done.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more wild and wonderful social workshopping.

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1:00-2:15 – DIY GRAPHIC DESIGN

Using Canva, the world’s premier do-it-yourself graphic design tool, we’ll be building out your unique suite of content templates and assets, from categorized social posts (testimonials, quotes, announcements) to blog imagery, e-newsletter banners, promotional materials and more. Your brand will have never looked so good, nor so creative, cohesive and compelling.

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2:15-2:30 – CONNECTION BREAK

Grab a bite, refill your drink and get ready for the final session of the day.

2:30-3:45 – MOBILE PHOTOGRAPHY

Whether you’re a seasoned photo pro or a rookie behind the lens, we’ll be examining the rules of composition, the makings of stellar mobile photography for online marketing, and the reality of today’s non-stop image needs for an effective content marketing program. Break out your phone and prepare to majorly up your photography game.

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3:45-4:00 – OPEN Q&A

An open forum for queries big and small from workshop day, conference day or both. Hit home your learning and prepare for launching!

THE DIGITAL WORKSHOP: OCT 25

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8:00-8:45 – REGISTRATION & COFFEE MINGLE

Check in, fill your cup, set up your space and prepare for a fabulous day of learning and launching ahead.

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8:45-10:15 – COPY THAT CONVERTS

As the Social School saying goes – write good copy, sell anything. Pulling from our journalism roots and years of content-writing, headline-testing, ad optimizing expertise, we’ll be honing the kind of copy that goes beyond capturing eyeballs on your brand, and moves your customers and prospects into meaningful action – for life.

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10:15-10:30 – CONNECTION BREAK

Break out the selfie stick and snap a pic with your smart neighbour.. video storytelling learns coming up next.

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10:30-12:00 – VIDEO STORYTELLING

If content is king, video content reigns supreme. Leverage the power of motion, animation and movement to humanize your brand, showcase your expertise, and show the world what you do best. We will storyboard your promotional video, examine the tools and apps to shoot, edit and publish it affordably, and form a plan to get it seen.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more dynamo digital workshopping.

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1:00-2:15 – ADVANCED FACEBOOK ADVERTISING

Prepare to dive deep into powerful custom audience creation, retargeting pixels, triggered campaigns and advanced Facebook and Instagram features and placements. Whether you’re simply seeking a better understanding of what’s possible in the world of FB and IG ads, or you’re ready to take your return on ad spend to next-level success, this workshop will deliver.

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2:15-2:30 – CONNECTION BREAK

Step outside, grab a stretch and post about your crazy good learns.

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2:30-3:45 – INFLUENCER & PARTNERSHIP MARKETING

Influencer Marketing is currently touted as the most powerful digital marketing tactic. Whether your potential influencers and brand evangelists are micro, macro or media-based, it’s time to build a plan for tapping into and leveraging the power of partnerships. Further, discover how to own your positive reputation in an authentic and meaningful way on and offline, manage reviews and build your best digital footprint for years to come.

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3:45-4:00 – OPEN Q&A

An open forum for queries big and small from workshop day, conference day or both. Hit home your learning and prepare for launching!

 
Best value we’ve ever experienced in a marketing event. Thanks Social School.
— Magda McInnis, Christie Communications
 
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Who’s at Social Regina? Digital pros, agency insiders and professional practitioners.

We’re excitedly building the lineup of digital industry experts set to take the stage in 2019. They’ve built entrepreneurial empires, amassed inspired followings and skilled their way to modern marketing success.

KELLY DOODY     FOUNDER & CEO    Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency  Press + Post .  Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.  Make her dinner and she’ll tell you the secret to the internet.

Kelly Doody

FOUNDER & CEO, SOCIAL SCHOOL

Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.

Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.

Make her dinner and she’ll tell you the secret to the internet.

@thesocialschool

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Jaimie Love

MARKETING DIRECTOR, SOCIAL SCHOOL

From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.

Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.

*Disclaimer: Jaimie will at some point insist you attend her noon barre class, after which you may never walk the same again.

@thesocialschool

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Tyler Babiy

OWNER & CREATIVE DIRECTOR, T SQUARED SOCIAL

Tyler Babiy is the owner and creative director of T Squared Social where he works with multiple local businesses to create inspired social media content. With a formal education in fine arts and fashion design, he is also the driving force behind Social Made Local, a socially responsible apparel brand. When he is not working (which is rare) he can be found at the dog park, binge watching Netflix or enjoying a craft beer with friends at a local brewery.

@tsquaredsocial

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Katrina German

ENTREPRENEUR

Katrina German is an award-winning entrepreneur specializing in communications, technology and digital strategy. She is a seasoned executive, leader and strategist who has reached millions of people through digital storytelling and online media.

katrinagerman.com

 
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Beth Wanner

VP MARKETING, iQmetrix

As Vice President of Marketing at iQmetrix, Beth brings over a decade of experience from a variety of industries including tech, telecommunications, higher education, and retail. She’s fiercely passionate about developing teams and strategies that position a company’s marketing function as an engine to drive growth. Outside of iQmetrix, she lends her free time to helping small businesses focus their strategy on providing unique value and finding their brand voice. Beth holds an MBA as well as a BBA in Marketing & International Business. She also has a certificate for an Hour of Code workshop that she’s oddly proud of…

@bethwanner

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Tara Osipoff

FOUNDER & CEO, AYDEN CREATIVE

Entrepreneur Tara Osipoff is the founder and CEO of Ayden Creative, one of the leading digital marketing agencies in Saskatchewan. Tara is also the CEO of IN2BN Clothing Co., a mens and womens basics collection. 

Tara thrives on building relationships and identifying opportunities, weighing the facts, and executing campaigns incorporating cutting edge creative trends, high-quality design, and the effective use of digital space.

@aydencreative

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Ashley Kilback

FOUNDER & STORYTELLER, THE STORYTELLERS CLUB

Ashley Kilback is a storyteller, writer, speaker, and human connection advocate.

In 2016, she founded The Storytellers Club, a live storytelling event series that helps people feel seen, heard, and understood. Through The Storytellers Club, Ashley is committed to creating opportunities for people to share their stories in a social environment that is safe, inclusive and supportive.

Aside from her work with The Storytellers Club, Ashley is a story strategist and writer who works with community leaders to elevate the way they communicate their brand by helping them tell stories that empower the people they serve.

With a curious mind, a big heart, and a vision for connecting humanity in meaningful ways, Ashley is creating a more connected world, one story at a time.

@thestorytellersclub

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Kevin Hayes

DIRECTOR OF STRATEGIC BUSINESS INNOVATION, THE PHOENIX GROUP

Kevin has touched almost every aspect of digital marketing during his over 2 decade run in digital marketing including everything from strategy, to executive consulting, to analytics and reporting with small business up to large corporate enterprises.

Kevin has worked with brands such as the Ministry of Trade and Export Development, Tourism Saskatchewan, Saskatchewan Roughriders, Conexus Credit Union, Global Ag Risk Solutions, Canadian Energy Pipeline Association, The Calgary Zoo, Trinidad Drilling, and others.

@kevinhayes

 
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Ashlyn George

INFLUENCER, THE LOST GIRL'S GUIDE TO FINDING THE WORLD

Ashlyn is an adventure travel writer and social media influencer based in Saskatoon, SK. By 30, she visited more than 60 countries and all 7 continents while documenting it on her blog The Lost Girl’s Guide to Finding the World. Today, Ashlyn has created content in partnership with world-renowned brands like NFL Canada, McDonald’s and CLIF Bar. She has appeared in the New York Times and is listed by KAYAK.COM as a Top 10 Travel Hacker. Find her online at @thelostgirlsguide or www.thelostgirlsguide.com

@thelostgirlsguide

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Janet Lee

FOUNDER, STORY CO. MARKET + BRAND

I am the founder of the Story co. Market+Brand and on a mission to elevate others through the power of their own story. Wow, what a privilege this crazy ride has been, 15 years of building purpose driven brands that mean something, to the right someone. The first business I ever built was called Starstruck. We designed, manufactured and exported a line of women’s clothing to over 320 stores in United States and 120 across Canada. That’s a crazy, fun story too and the kind of story I love best.

thestoryco.ca

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Derek Robinson

FOUNDER, MASH MEDIA

Derek is a storyteller at heart with a passion for branding and using the power of digital tools to grow businesses and change lives.

 A former political hack, Derek served as the Chief, Digital Strategy for Premier Brad Wall from December 2011 until his retirement in 2018 helping him reach millions of people online every month.

Robinson also lead the digital effort during two successful provincial election campaigns in 2011 and 2016, in which Premier Wall and the Saskatchewan Party received over 60 per cent of the popular vote.
He now works with a variety of businesses, politicians, and non-profits to help them spread their message, generate leads and grow their organizations.

Robinson has experience in advocacy, branding, videography, photography, design, political messaging, fundraising, web design, email marketing, Facebook and Google Adwords marketing funnels with lead generation and more.

mashmedia.ca

 
 
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We’re in good company.

We’ve had incredible leaders, doers and disruptors take the Social Regina stage in years past.

Check out 2018’s rockstar presenters:

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Sara Wheelwright

OWNER, TRUSTED MARKETING SERVICES

Sara is a fearless marketing maverick, entrepreneur, public speaker and community supporter, and esteemed owner of Trusted Marketing Services and S&E Trusted Online Directories.

@TrustedMarketingServices

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Heather Murphy

FOUNDER, AUTHENTICALLY

Heather is a branding expert focused on empowering others in their business development, marketing, and self-care. As founder of Authentically Business & Life Solutions, she has transformed businesses with an achievable, human-centered approach.

@authentically.ca

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Brita Lind

CEO, GO GIRAFFE GO

Brita Lind is CEO, lead strategist, and an award-winning writer at GoGiraffeGo Writing & Design — a Regina-based advertising and strategy firm. A cum laude graduate from Harvard University, Brita has more than 27 years of experience in advertising, her favourite colour is blue, and she lost 97 lbs in the past year (on purpose). Woo hoo.

@go_giraffe_go

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Donna Vecino

OPERATIONS & EVENTS MANAGER, SOCIAL SCHOOL

Donna is passionate about developing communities and support organizations that seek to create a positive societal impact, while creating spaces for people to gather and become cultural change-makers. At Social School, she connects people for purpose, and empowers communities to learn, grow and succeed on all fronts.

@thesocialschool

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Brandi Good

OWNER, BLG BUSINESS SOLUTIONS

A certified coach, trainer and software tester with years of marketing and project management experience, Brandi’s mission is to help women entrepreneurs get shit done and build their business with smart skills, tools and systems.

@blgbusiness

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Angie Hicks

OWNER, HUMANLY BRANDING & MARKETING

After 20 years in advertising and only one divorce to show for it, Angie founded Humanly to help us remember that we are all human — and the way we communicate, do business and treat each other should be, too!

@behumanly

 

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CAN’T DECIDE WHICH DAYS ARE BEST FOR YOU?

 
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*Phase 1 denotes early-bird ticket pricing, Phase 2 is regular pricing and Phase 3 are the final remaining tickets, but rest assured that what you’re purchasing at each phase is the same. Buy early to save some cash and your seat!

**Social School’s Live Event policy, including return and ticket transfer policy, can be found here.

 
 

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CONFERENCE TICKETS

Phase 1 (early bird) sold out
Phase 2 (regular) sold out
Phase 3 (final tix) on sale now

Get yours while they last

 
 
 

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WORKSHOP TICKETS

Limited seats on sale now

DON’T MISS OUT - WORKSHOP DAY IS AN INTIMATE AFFAIR

 
 
 

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ALL ACCESS PASS

Buy all 4 days and save!

VERY LIMITED QUANTITIES AVAILABLE

 
 
 
 

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Interested in volunteering?

We’re on the hunt for an awesome crew to help bring Social Regina 2019 to life.

Think you fit the bill?

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Got questions? We’re here to help.

Whether it’s for 1 day or all 4, we look forward to hosting you for an unforgettable how-to marketing experience.

Unsure if Social Regina 2019 is right for you? Let’s chat!

 
 

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INCREDIBLE PARTNERS

Social Regina is made possible thanks to the support of our pals

 
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OUR ESTEEMED SOCIAL REGINA PARTNERS

 
 
 

Care to join the ride as a partner or sponsor?

We’d love to have you!

 

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GRAB A SEAT WHILE THEY LAST!

There has never been a better time to invest in your brain or business.

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