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The right-now social and digital marketing skills you need

How-to sessions and hands-on workshops, delivered by industry-leading experts

WHEN

April 28 - May 1, 2020
Attend 1 day or all 4

WHERE

Saskatoon, SK

WHO should attend

Entrepreneurs, marketers,
creatives and beyond

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SK’S CAN’T-MISS MARKETING EVENT

Social Saskatchewan 2020 is a week that will change the way you see the world, and the way the world sees your business.

 
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2 CONFERENCE DAYS

Auditorium setting, 30-45 minute how-to sessions

THE SOCIAL CONFERENCE: APRIL 28

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7:30-8:30 – REGISTRATION & COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely social marketing skills in town.

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8:30-9:30 – SOCIAL STRATEGY

Prepare to learn about the marketing that matters in 2020 and how to optimize your online marketing efforts for maximum ROI in the year ahead.

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9:30-10:15 – KILLER CONTENT

Imperative insight into today's most compelling written and visual content, from brand voice to can't-miss live video. Learn what to say, and how, where and when to say it, too.

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10:15-10:30 – CONNECTION BREAK

Refill your coffee, refresh your feed, meet someone new, and get ready for more mad social learns.

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10:30-11:15 – FACEBOOK FRONT & BACK

Discover which Facebook content far outperforms the rest, the data insights that matter, top tools for amplifying your posts, and the most effective ways to drive actions and conversions.

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11:15-12:00 – EPIC INSTAGRAM INSIGHTS

Learn how to build a world-class feed, drive meaningful actions and engagements, and powerfully boost your brand to entirely new audiences using Stories, IGTV and more.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more jam-packed social studies.

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1:00-1:45 – LINKEDIN WINS

Finally – start utilizing LinkedIn as a leading tool for building awareness, sharing expertise and bettering your bottom line. From tailored content to targeted posts, learn how to publish and promote can’t-miss content and fully optimize the world’s most under-leveraged social platform.

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1:45-2:15 – PAID SOCIAL

Discover today’s top paid social strategies from promoted content to multi-channel campaigns, and where to smartly invest your spend across Facebook, Instagram, LinkedIn, Pinterest, Twitter and beyond.

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2:15-2:30 – CONNECTION BREAK

Take a breath, high five your neighbour and prepare for the homestretch.

2:30-3:15 – SOCIAL ANALYTICS

Analyzing the numbers, insights and analytics that matter across your marketing platform mix, determining your precise social ROI, and fine-tuning your posts, pages and strategy accordingly.

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3:15-3:45 – THE SOCIAL MARKETER'S SHOWCASE

Hear from a crop of dynamite marketers and entrepreneurs who’ve seen incredible success as a result of their social media marketing efforts. Hear their hits, wins and misses, and their best bets for 2020 and beyond.

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3:45-4:00pm – TOOLS & TAKEAWAYS

Cap off the day with a roadmap, game plan and can't-miss summary of social marketing tools, tactics and go-forward ideas, ripe for implementation and activation in your business, no matter your budget, resources or realm.

THE DIGITAL CONFERENCE: APRIL 29

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7:30-8:30 – REGISTRATION & COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely digital skills and launching them into action.

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8:30-9:30 – DIGITAL STRATEGY

Discover how to leverage new or existing digital tactics to entirely new heights in 2020, from email marketing to blogging, podcasting, video, influencer marketing, paid campaigns and more. Learn how to find your audience and capture their imaginations and convert them into lifelong customers like never before.

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9:30-10:15 – CUSTOMER JOURNEY

Learn one of the most integral and yet undervalued pieces of the modern marketing mix – understanding and interpreting the places and spaces your prospects find you online and off, and how effectively your digital platforms nurture them towards repeatedly meaningful actions, sales and advocacy.

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10:15-10:30 – CONNECTION BREAK

Refill your cup, refresh your feed and make a new friend – more digital learns headed your way in 15.

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10:45-11:15 – DIGITAL ADVERTISING

Learn what lies behind properly boosted posts and strategic content targeting, and how custom audiences, remarketing campaigns and tailored posts allow for laser targeting to exactly the right inbox, newsfeed and browser window. Game on, this is powerful stuff.

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11:15-12:00 – WINNING WEBSITES

Mobile friendliness, load speed, dwell time, user experience, user interface – just a taste of today’s website jargon that we intend to isolate and prioritize so you know what’s worth focusing on, where the future lies, and how the modern user expects to browse. A highly important session no matter your skill level.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more game-changing digital learns.

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1:00-1:45 – EMAIL MARKETING UNCOVERED

Discover the best campaign building, prospect nurturing, triggered sequencing and email automation practices around, and what the world's leading email marketers are doing to tailor, target and turn subscribers into high converting, repeat purchase gold.

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1:45-2:15 – SIMPLIFIED SEO

Learn the most effective strategies – both paid and unpaid – to increase your website traffic and obtain high-ranking search engine placement. Discover easily implementable ways to increase the online visibility of your business, no coding or so-called 'expert' outsourcing required.

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2:15-2:30 – CONNECTION BREAK

Step outside, meet a friend, have a stretch and get ready to hit it home.

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2:30-3:15 – MARKETING TOOLS & TECHNOLOGY

Discover best in class hardware, software, tools and apps to help you strategize, schedule and leverage the most shared, valuable and high-converting content in the modern marketing landscape. End the trial and error, immediately up your game.

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3:15-3:45 – THE DIGITAL MARKETER'S SHOWCASE

Hear from a crop of dynamite marketers and entrepreneurs who’ve seen incredible success as a result of their digital marketing efforts. Hear their hits, wins and misses, and their best bets for 2020 and beyond.

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3:45-4:00 – TOOLS & TAKEAWAYS

Cap off the day with a roadmap, game plan and can't-miss summary of digital marketing tools, tactics and go-forward ideas, ripe for implementation and activation in your business, no matter your budget, resources or realm.

2 WORKSHOP DAYS

Classroom setting, 75-90 minute hands-on sessions, 60 people max

THE SOCIAL WORKSHOP: APRIL 30

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8:00-8:45 – REGISTRATION & COFFEE MINGLE

Check in, grab a seat and set up your workspace for the day – laptop, charging cord, workbook… and coffee.

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8:45-10:15 – CONTENT CALENDAR CREATION

Building on the content pillars, categories and types discussed at Tuesday’s Social Conference and the pillar of any successful social media strategy, prepare to build your 12-month editorial calendar. We’ll outline your major milestones, events and happenings in the year ahead, opportunities for creating captivating social campaigns, and the tactics and to-do’s that will increase your social media marketing ROI.

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10:15-10:30 – CONNECTION BREAK

Network your way to a new connection or two, and get ready for many mobile photo learns ahead.

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10:30-12:00 – MOBILE PHOTOGRAPHY

Whether you’re a seasoned photo pro or a rookie behind the lens, we’ll be examining the rules of composition, the makings of stellar mobile photography for online marketing, and the reality of today’s non-stop image needs for an effective content marketing program. Break out your phone and prepare to majorly up your photography game.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more wild and wonderful social workshopping.

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1:00-2:15 – DIY GRAPHIC DESIGN

Using Canva, the world’s premier do-it-yourself graphic design tool, we’ll be building out your unique suite of content templates and assets, from categorized social posts (testimonials, quotes, announcements) to blog imagery, e-newsletter banners, promotional materials and more. Your brand will have never looked so good, nor so creative, cohesive and compelling.

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2:15-2:30 – CONNECTION BREAK

Grab a bite, refill your drink and get ready for the final session of the day.

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2:30-3:45 – SCHEDULING & AUTOMATION

A deep dive into today’s top social media planning and scheduling tools. Learn how to strategically automate your posts on Facebook, Instagram, Twitter, LinkedIn and more for maximum audience engagement and return, how and where planned vs. live content comes into play, and bonus apps, hacks and programs to get it done.

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3:45-4:00 – OPEN Q&A

An open forum for queries big and small from workshop day, conference day or both. Hit home your learning and prepare for launching!

THE DIGITAL WORKSHOP: MAY 1

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8:00-8:45 – REGISTRATION & COFFEE MINGLE

Check in, fill your cup, set up your space and prepare for a fabulous day of learning and launching ahead.

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8:45-10:15 – COPY THAT CONVERTS

As the Social School saying goes – write good copy, sell anything. Pulling from our journalism roots and years of content-writing, headline-testing, ad optimizing expertise, we’ll be honing the kind of copy that goes beyond capturing eyeballs on your brand, and moves your customers and prospects into meaningful action – for life.

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10:15-10:30 – CONNECTION BREAK

Break out the selfie stick and snap a pic with your smart neighbour.. video storytelling learns coming up next.

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10:30-12:00 – VIDEO STORYTELLING

If content is king, video content reigns supreme. Leverage the power of motion, animation and movement to humanize your brand, showcase your expertise, and show the world what you do best. We will storyboard your promotional video, examine the tools and apps to shoot, edit and publish it affordably, and form a plan to get it seen.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more dynamo digital workshopping.

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1:00-2:15 – ADVANCED FACEBOOK ADVERTISING

Prepare to dive deep into powerful custom audience creation, retargeting pixels, triggered campaigns and advanced Facebook and Instagram features and placements. Whether you’re simply seeking a better understanding of what’s possible in the world of FB and IG ads, or you’re ready to take your return on ad spend to next-level success, this workshop will deliver.

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2:15-2:30 – CONNECTION BREAK

Step outside, grab a stretch and post about your crazy good learns.

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2:30-3:45 – INFLUENCER & PARTNERSHIP MARKETING

Influencer Marketing is currently touted as the most powerful digital marketing tactic. Whether your potential influencers and brand evangelists are micro, macro or media-based, it’s time to build a plan for tapping into and leveraging the power of partnerships. Further, discover how to own your positive reputation in an authentic and meaningful way on and offline, manage reviews and build your best digital footprint for years to come.

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3:45-4:00 – OPEN Q&A

An open forum for queries big and small from workshop day, conference day or both. Hit home your learning and prepare for launching!

 
 
Best value we’ve ever experienced in a marketing event. Thanks Social School.
— Magda McInnis, Christie Communications
 
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Who’s at Social Saskatchewan? Digital pros, agency insiders and professional practitioners.

We’re excitedly building the lineup of digital industry experts set to take the stage in 2020. They’ve built entrepreneurial empires, amassed inspired followings and skilled their way to modern marketing success.

Stay tuned.. Full lineup coming soon!

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We’re in good company.

We’ve had incredible leaders, doers and disruptors take the Social Saskatchewan stage in the past.

Check out 2019’s rockstar presenters:

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Ashlyn George

FOUNDER, THE LOST GIRL'S GUIDE TO FINDING THE WORLD

Ashlyn George, supposed-to-be high school teacher turned world travel aficionado, has spent the last 7 years exploring more than 55 countries across 7 continents, and documenting it through her Lost Girl’s Guide blog and social channels. In 2015, Ashlyn was the official travel blogger for the province of Saskatchewan, documenting the unique stories of the people, businesses and destinations in her own backyard at saskatchewanderer.ca.

@thelostgirlsguide

KELLY DOODY     FOUNDER & CEO    Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency  Press + Post .  Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.  Make her dinner and she’ll tell you the secret to the internet.

Kelly Doody

FOUNDER & CEO, SOCIAL SCHOOL

Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.

Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.

Make her dinner and she’ll tell you the secret to the internet.

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Jaimie Love

MARKETING DIRECTOR, SOCIAL SCHOOL

From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.

Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.

*Disclaimer: Jaimie will at some point insist you attend her noon barre class, after which you may never walk the same again.

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Katrina German

FOUNDER, KATRINAGERMAN.COM

Katrina German is an award-winning entrepreneur specializing in communications, technology and digital strategy. She is a seasoned executive, leader and strategist who has reached millions of people through digital storytelling and online media while wearing many hats – from CEO, fundraiser and digital strategist, to community manager, writer, television producer and host, video editor, speaker and trainer. Named to CBC’s Future 40 Under 40 and winner of the YWCA Women of Distinction Award for Entrepreneurship and Startup Canada Prairie Award for Innovation, Kristina is a strong believer in measured results, radical creativity and using technology to improve workflow.

@kristinavision

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Donna Vecino

EVENTS & OPERATIONS MANAGER, SOCIAL SCHOOL

Donna is passionate about developing communities and support organizations that seek to create a positive societal impact, while creating spaces for people to gather and become cultural change-makers. At Social School, she connects people for purpose, and empowers communities to learn, grow and succeed on all fronts.

@thesocialschool

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David Molesky

CO-FOUNDER & CREATIVE DIR, ROCK & BLOOM

David Molesky is co-founder and Creative Director at Rock & Bloom, where he is the innovative force behind brand identity and design. Rock & Bloom was launched as a full-service design firm, born of the idea that design, innovation and strategy should never take a backseat. David lives these principles—his passion and pioneering nature drive a growth mindset through Rock & Bloom.

@rockandbloom

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Taylor McCallum

SASKATOON REGIONAL EC DEV AUTHORITY (SREDA)

Taylor is a data-driven economics junkie, who also enjoys finding creative outlets – something that is generally frowned upon when working with numbers. Email marketing proved to be the perfect marriage of data analysis and creativity, so she taught herself the ins and outs of the industry, and truly believes if she can learn how to maximize ROI with email, then you definitely can too!

@SREDASask

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Mouneeb Shahid

FOUNDER, 2 WEB DESIGN

Mouneeb is at the helm of 2WebDesign.com, an award-winning website design and digital marketing agency, which he founded before the days of social media in 2004. As an experienced digital marketing strategist, he has a passion for helping businesses achieve their goals online. With more than 14 years of experience in designing, developing and managing a team that delivers top-notch web projects, he brings a wealth of information to the teams he leads and the leaders he follows, while working with outstanding clients to make their business goals a reality.

@2WebDesign

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Nykea Behiel

MARKETING DIRECTOR, ROCK & BLOOM

Nykea Behiel is Marketing Director at Rock & Bloom. As a brand storyteller and marketer, Nykea specializes in writing, leadership and content creation, always with a focus on creativity. She creates full-scale marketing strategies for businesses across many verticals, and from creative brief through to measurable results, her role requires constant innovation, creativity and business acumen. Nykea has spoken at events locally and internationally. Finding the story in a brand, a movement, a life, is her passion.

@rockandbloom

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Jess Tetu

OWNER, JUST FOR YOU DAY SPAS, LIA REESE CANADA

Named One of Canada’s Top 40 under 40, Jess is the sole owner of four Just For You Day Spas, Founder & CEO of Lia Reese Canada, Founder of 471 Recovery Resources & Co-founder of Entrepreneur306, Business Consulting & Mentorship.

@Jesstetu

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Cary Bowman

CO-FOUNDER, LUCKY BASTARDS DISTILLERS

Cary is the President of Good Times and Co-founder at Lucky Bastard Distillers. Entrepreneur and avid start-up investor with a panache for all things food & drink… especially the drink! When not writing short bios, Cary enjoys all things food and drink, family and friends, community and philanthropy.

@lbdistillers

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Alisha Esmail

FOUNDER & CEO, ROAD COFFEE

Alisha’s background in international development increased her passion for working with locals overseas and seeing their product receive the proper payment and recognition it deserves. It was meeting farmers and seeing their hard work first hand that turned her passion into action. This evolved into a decision to start a company that would benefit people in under developed countries, while providing a product that is in high demand in the developed world.

@roadcoffee

Brad Kimball

FOUNDER, CREATURE LEATHER

Brad is a creator and maker. His brand, Creature Supply, is commitment to simple design, quality craftsmanship and lifelong functionality. All materials used are ethically sourced and properly crafted. Whether he is building a leather canvas duffel or making a pour over coffee at his new Riversdale taller/coffee shop, it is his passion that is obvious and serves to elevate and inspire his community.

@creaturesupply

 

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GRAB A SEAT WHILE THEY LAST

Social Saskatchewan sold out 4 weeks in advance in 2019. Buy early for 2020, save some cash, and avoid missing out.

 
 
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*Phase 1 denotes early-bird ticket pricing, Phase 2 is regular pricing and Phase 3 are the final remaining tickets, but rest assured that what you’re purchasing at each phase is the same. Buy early to save some cash and your seat!

**Social School’s Live Event policy, including return and ticket transfer policy, can be found here.

 
 

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CONFERENCE TICKETS

Phase 1 (early bird) on sale now

PRICING AS GOOD AS IT GETS!

 
 
 

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WORKSHOP TICKETS

Limited seats on sale now

DON’T MISS OUT - WORKSHOP DAY IS AN INTIMATE AFFAIR

 
 
 

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ALL ACCESS PASS

Buy all 4 days, save $71!

VERY LIMITED QUANTITIES AVAILABLE

 
 

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Got questions? We’re here to help.

Whether it’s for 1 day or 4, we look forward to hosting you for an unforgettable how-to marketing experience.

Unsure if Social Saskatchewan 2020 is right for you? Let’s chat!

 

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INCREDIBLE PARTNERS

Social Sask is made possible thanks to the support of our pals

 
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Care to join the ride as a partner or sponsor? We’d love to have you!

 
Name *
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WHAT ARE YOU WAITING FOR?

There has never been a better time to invest in your brain or business.

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