digital advertising
mobile photography
publishing
content writing
writing
copy
graphic design
strategy
Social School’s game-changing Social Media marketing courses and certifications are the most timely how-to training programs of their kind.
Get skilled, Get social.
"I have zero interesting content to share or stories to tell."
"I'm more short-staffed than ever, and I don't have the time – or the skills."
"I don't know what to post, and I'm afraid of sounding like an egomaniac."
"Everyone else is so much better at this, and I will never get a handle on these skills or this technology."
"I feel like a failure as a marketer / entrepreneur / communicator / modern business professional."
"I didn't grow up with the internet."
"If something doesn't change soon, I'm going to have to close my doors."
And yet, with each passing week you feel further behind, unsure of where to begin, and swamped with countless other obligations in your work.
You keep telling yourself this is the year you're going to figure it out.
Publishing creative, compelling and effective content to your social feeds can feel like a full-time job.
Without a doubt..
an effective social strategy could finally get your business seen, scaling, and succeeding like never before, and executing social properly has got to be easier than it seems
However, you're well aware that...
regularly publishing content to your social platforms keepS you top of mind with existing customers, while magnetizing new ones your way
the most effective and affordable way to reach your audience is to show up where they are – on social media
getting strategic with your social marketing would allow you to rest easy knowing your content is driving revenue your way while you sleep – FOR FREE
showing up to serve your audience with the knowledge, insights and expertise that's hiding within you and your colleagues would feel incredible, and is long overdue
With an effective social strategy in place, and the skills needed to seamlessly execute or confidently outsource, you could actually focus on running and growing your business while your content works wonders in the background.
with creative and consistent posting, you could confidently step in at any time to engage, go live, or publish new content, because your feeds are fresh and on point
your strategic social solution is here.
Meaning:
"It was more than just social media. It was a crash course in branding, marketing, graphic design and photography and how to apply these fundamentals to social media. These courses were absolutely the best money spent and I know the skills learned will take our social media marketing to the next level."
"The Social Media Marketing Certificate completely changed the way I looked at our social media marketing - in the best way!"
JACQUELINE COREA
SAM COREA REAL ESTATE
"We always felt understood and supported and would recommend Social School to anyone who is struggling to find their way in social media. Kelly is the definition of a leader, someone who found what she is best in the world at and is elevating her company, her community and her clients through her talents."
"It's inspiring to learn from women who are not only passionate, but extremely knowledgeable in their field."
Dione Setoguchi
kidoodle.tv
The Courses
The Courses
This game-changing virtual offering allows you to purchase individual courses as you see fit, or to complete all five as one certification program, and earn a sought-after professional designation along the way.
Learn from wherever you are, whenever you like with Social School's renowned Social Media Marketing Program, where the courses, tools and takeaways are best in class, and lifetime access is yours for the taking.
5 courses
5,000 graduates
1 world-class certification
100% built to get you moving
a program that is
Immediately upon registration, your courses become available in your custom Social School Academy learning library, featuring videos, downloads and supplemental materials, all easily accessible via desktop or app.
customized dashboard
Move through your training at whatever pace you like, on a schedule that complements your existing commitments. And with unlimited lifetime access to all course materials and updates, you can revisit the materials as often as you need.
unlimited access
Social School is built on a mission to not only inspire, but equip. Each of the Social Media Marketing courses features a powerful activation workbook, designed to leave you ready for immediate action and implementation of your learns.
actionable tools
A program that is
The kind of content marketing programs that attract entirely new prospective clientele, without having to pay a fortune to reach them.
We're also talking about social media strategies that are executed without a mind-blowing level of skill, experience or resources, by people who are not, despite what you might believe, some type of social media savant.
The brands and businesses succeeding on social are simply committed, consistent, and willing to dive into the unprecedented landscape of free tools at their fingertips. They are authentically showing up in the places where billions of people devote their undivided attention to on a daily basis. That's it.
It's time to tap in.
The kind of social-driven success that starts with engaged followers and ends with sales.
To which we point out the tens of thousands of social accounts and marketing programs gaining incredible traction, no matter their vertical, offering or audience.
Time and time again we see people paralyzed by inaction and uncertainty, afraid of saying, posting or publishing the wrong thing in the wrong place.
Or, they claim social media simply 'doesn't work' for them, their industry, their business model, or their target demographic.
AND QUITE SIMPLY, NONE OF IT IS ROCKET SCIENCE.
Kelly and Jaimie –
meet your instructors:
next-level nerds
We've worked with hundreds of businesses, from start-up to scale-up to international success, and we know what works.
Unparalleled learning material, case studies and platform demos, developed by Social School's team of industry-leading faculty, are the foundation of every Social Media Marketing course.
Timely training videos and behind the scenes demos
1.
The training
World-class tools, cheatsheets and prompting exercises designed to plant the seeds of inspiration and catapult you into activation, come standard in every course.
Countless resources and action items
2.
The tools
The outcomes
Highly actionable social media goals set and primed to be met
goals
Target personas created, defined and ready for locating, reaching and engaging
audiences
Your brand's purpose clearly identified, along with the tone in which it's conveyed
brand voice
Your content pillars and categories determined, alongside key messages and social soundbites
content plan
Your 12-month editorial calendar populated with milestones, tactics, campaigns and posts
editorial calendar
Social media templates designed in Canva, ready to be repurposed and reused month after month
graphic assets
Sourced and curated imagery for use on social, and knowledge of the best editing apps and tools
photo & video assets
Scheduled posts for the weeks and months ahead, using your automation tools of choice
scheduling tools
Facebook Business Suite set up, including Pages, People, Audiences and Ad Accounts
paid strategy
Strategic targeting of your cold, warm and hot audiences with Facebook and Instagram content
promoted content
Understanding of your key metrics to measure, with tailored growth benchmarks established
social insights
Creative and technical tools for continuous improvement of your social reach and return
POST OPTIMIZATION
1. goals
Highly actionable social media goals set and primed to be met
2. audiences
Target personas created, defined and ready for locating, reaching and engaging
3. brand voice
Your brand's purpose clearly identified, along with the tone in which it's conveyed
4. content plan
Your content pillars and categories determined, alongside key messages and social soundbites
5. editorial calendar
Your 12-month editorial calendar populated with milestones, tactics, campaigns and posts
6. graphic assets
Social media templates designed in Canva, ready to be repurposed and reused month after month
7. photo & video assets
Sourced and curated imagery for use on social, and knowledge of the best editing apps and tools
8. scheduling tools
Scheduled posts for the weeks and months ahead, using your automation tools of choice
9. paid strategy
Facebook Business Suite set up, including Pages, People, Audiences and Ad Accounts
10. promoted content
Strategic targeting of your cold, warm and hot audiences with Facebook and Instagram content
11. social insights
Understanding of your key metrics to measure, with tailored growth benchmarks established
12. post optimization
Creative and technical tools for continuous improvement of your social reach and return
The Curriculum
Competitor analysis: An audit of your competitors’ social media and online presence
Social media audit: An overview of your current market position, platforms, reach and engagement
Platform by platform: An overview of the key social platforms and how to best put them into play
Current landscape and trends ahead: Identifying the most imperative pieces of social marketing today – and tomorrow
Module 1:
Audit & Identify
Opportunity identification: Choosing which social platforms to have a presence on, according to resources, realm and current market position
Content pillars: Zero in on your standout content themes, categories and formats
Forward planning: Solidify your milestones, events, launches, campaigns and happenings for the 12 months ahead
Target audience identification: Learn as much as possible about your audience and map out your ideal customer avatar
Set SMART goals: Identify the purpose of your social media marketing and set measurable goals
Module 2:
Purpose & Planning
Social budget: Create a tactical budget of the time and resources required to bring your plan to life
Quarterly content calendar: Create a top-to-bottom map of your marketing strategy for the year ahead, in 90-day blocks
Overarching tactics: Finalize the priority pieces of your marketing mix and the elements needed to execute
Content mix and schedule: Determine what, when and where you’ll publish content to your social channels
Module 3:
Strategy & Tactics
Get ready to refine your message, define your voice and establish your ideal content platforms, purpose, audience and strategy. Whether you’re just starting out or deep into your content marketing and social media platforms, our Social Media Strategy Course is designed to get you crystal clear on what your social media marketing efforts entail, where to focus your resources, and how to see massive returns to your business and bottom line as a result.
course #1
Defining your brand voice: Articulating your brand’s voice and the tone in which it is conveyed
The elevator pitch: Nail your elevator pitch short and long, and commit to complete clarity in all your communications
The 'about': Solidify who you are, what you offer and why you do what you do
Module 1:
Brand & Voice
Social style guide: Your go-to formatting, tagging and language do’s and don’ts
The makings of a perfect post: Hook your audience with punchy headlines, captions and hashtags
Creating killer content: Craft your magnetic key messages and spectacular social soundbites
Content pillars and categories: Map your monthly sales and marketing themes for the year ahead
Module 2:
Copywriting & Campaigns
Campaigns, campaigns, campaigns: Dream up your world-class creative campaigns by season, event or inspiration
More hacks and helpers: Additional tools, insights, wrap-up and next steps
Automation tools: Your guide to the top software, apps and programs for scheduling and automating your content
Top 10 post ideas: Put your pen to paper and posts to platform, and prepare to schedule or publish
Social profile audit and update: Discover how to best post and publish your copy in all the right places
Module 3:
Publishing & Automation
Discover how to write posts and craft content your audience can’t get enough of, while mastering the imperative art of digital storytelling. Integrating custom content pillars and categories and weaving your brand themes into standout stories that will engage, inform and entertain your growing on and offline audience. Implementing tools, tactics and timelines relevant to your business that perfectly blend both scheduled and live content, keep you moving forward, and drive enormous results.
course #2
Colour theory: Pick the right shades, palette and placements for your brand and its many visual elements
Typeface: Bring your words to life with fonts that captivate your audience and compliment your digital campaigns
Getting started guide: No graphic design experience, no budget for a program? No problem.
Module 1:
Fonts & Fusion
The specs: How to upload, resize and reformat your photos and videos for various platforms and placements
The image bank: Gather, plan, capture and create images to fill your content needs, months in advance
Go pro: Transform into your own in-house graphics guru using templates, trending content, and Canva
Module 2:
Gather & Capture
Build it out: Create business cards, posters, ads and social graphic templates for repurposing and repeat use
Bring it to life: Learn how to tie your design work together, export your imagery and upload it to your feeds
Design cohesion: Effectively arrange your design elements and employ recurring brand filters
Together at last: Marry text with photo, information with imagery
Module 3:
Combine & Create
At the heart of every great communications, content marketing and social media strategy lies a bank of beautiful imagery and stunning graphics that captures hearts and minds and entices them into action. And if visual content has officially taken over the Internet, the years ahead are poised to be a virtual smorgasbord of standout visuals and design, and growing audience expectations. Are you delivering?
course #3
Subject matter: Identify what type of imagery best tells your story, and where to find it
10 rules of composition: Imperative guidelines to follow when composing a photo that resonates
Current landscape: Discover how photography is evolving into an ever-more accessible art
Module 1:
Photo & Video Theory
Lighting: Learn how to leverage light to the fullest in your photography efforts, and the various classifications
Case studies: Who's shooting it out of the park, and how strong visuals can sell for days
Software 101: The top apps for photo edits and enhancements, executed with ease
Hardware 101: An overview of the mobile accessories designed to bring next-level success to your photography efforts
The fundamentals: How to capture crazy effective photos on your phone, plus a few surprise tricks
Module 2:
Photography for Social
Story design: Discover the six pillars that make up a great story, and design your own strategic storyboard
The 4 Ps + A + D: Identify plot, purpose, people and place for your video, plus intended audience and distribution channels
Story vs. narrative: Understand these two foundational video formats, and how one complements the other
Module 3:
Video for Social
Video types: Learn the various video formats and where to best employ them in your business
Editing tools: Learn which apps are better suited for basic vs. advanced editing, and take your videos to next level success
Publish and promote: Understand how and when to publish your video content, and the best ways to get it seen
It’s never been more important to employ beautiful custom imagery into your digital marketing efforts, particularly as each and every social platform becomes more visually rich, with moving imagery, autoplaying videos and plenty of algorithmic preference for image-containing content. Prepare to hone your skills, and then find, capture and curate the ideal photos, video and live content for your ongoing marketing needs and brilliant social feeds.
course #4
Analytical tools and tech: Discover the top free and paid analysis and optimization tools to help you maximize success
Post performance audit: Analyze what content is working best, and form a plan to leverage these posts into paid campaigns
Understanding your audience: Using Facebook Insights and Google Analytics to determine who's interacting, and why
Facebook Business Suite set-up: Why it's an imperative tool to use, and how to get started
Module 1:
Analyze & Optimize
Audience overlap: Identify the level of overlap between your audience groups, and adjust and isolate them accordingly
Audience creation: Using Facebook's Audience building tool, create a set of 6-10 audiences to target according to interests, demographics, geography and other factors
Audience types: Understanding the difference between cold, warm and hot leads, and how and when to reach them
Module 2:
Targeting & Reach
Measuring ad performance: Analyze and optimize your ads for an enviable ROAS (return on ad spend)
Creating masterful digital campaigns: Pair iconic imagery with dynamic copy to engage, connect and convert
Pinterest and LinkedIn ads: Target your ideal audience with promoted pins and paid posts
Facebook ad campaign creation: Prepare to target your intended audience with highly compelling promoted content and paid ads
Module 3:
Advertise & Engage
Roadmapping and re-budgeting: Create a plan for continued growth of your paid campaigns, with maximum results
While creating top shelf social content and communications materials is essential, actually getting it seen and heard is the key. Prepare to discover the art and science of strategic content promotion, amplification and analysis, and intelligent (affordable!) digital ad campaign building and management. Learn top measurement tools and tactics, best practices for promotion, optimization and targeting, and how to run effective digital ad campaigns featuring custom audiences, in-house creative, and powerful results.
course #5
Register now >
the comprehensive program
This renowned program combines all 5 of our proprietary Social Media Marketing courses into one spectacular virtual learning program and professional certification.
Upon completion of all 5 courses and their corresponding requirements, you’ll be the proud owner of a sought-after Social Media Marketing Certificate from Social School.
Grab a seat and prepare to get schooled on all the things that matter in marketing today – from social strategy and content mapping to photography, video, graphic design, digital advertising, and beyond.
Two ways to learn
$995
$449
SINGLE PAYMENT OPTION
$159
x3 installments, DUE 30 DAYS APART
Self-Guided Online
An exclusive 'guided' certification program offered just once per year to a limited number of participants
Self-Guided Online
Live Online
a.
b.
Benefit from a hybrid of virtual learning and live online instruction, guidance and support, plus an incredible community of fellow learners
A self-paced virtual learning stream that grants you immediate access the moment you purchase
Choose to invest in one Social Media Marketing course at a time, or opt for all 5 by purchasing the Certificate option
Enjoy lifetime access to your courses via your customized learning library, available anytime on desktop or mobile app
Benefit from the continuous evolution of the course curriculum and learning materials – updated annually
Proceed through your course(s) at whatever pace you like, in a way that complements your current commitments
This stream is a Certificate-only option, with one course delivered each week for five consecutive weeks
Enjoy lifetime access to your courses and all learning materials and updates, available anytime via desktop or app
Proceed through your certification at a pace that's geared for timely completion, with all the support you need along the way
$99
single PAYMENt option
Individual Courses
Self-Guided Online
Certificate Program
PAYMENT plan OPTION
Self-Guided Online
Live Online
Certificate Program
Certificate Program
per course
*Best value*
coming soon
01
02
03
04
05
What's next?
register online for the self-guided courses or certificate program, OR secure your SPOT ON THE WAITLIST for the LIVE program
PICK THE DELIVERY STREAM THAT WORKS BEST FOR YOU – immediate self-guided learning, OR guided training later in the year
read on & get ready
upon registration, receive immediate instructions to access your course dashboard and all accompanying materials, videos and downloads
prepare to get schooled on all the things that matter in marketing today, from social planning and content strategy, to photography, publishing, paid reach and beyond.
circle back for continuous course updates and additions, PLUS new opportunities to further your learns, grow your reach and expand your modern marketing skills.
This program for you if:
it's time to stop stabbing in the dark when it comes to your social media marketing
you're not prepared to abandon your fly-by-night approach to creating and publishing content
You're long overdue for a strategic plan and skills to guide your content efforts
YOU'RE currently unable to clear the space needed to learn, build and grow a winning plan
you're ready to reap the returns a smart and effective social strategy can bring
It's probably if...
you're betting deep on a return to days of yore, where tv ads and print campaigns make it rain.
not
is
Purchase protection,
Peace of mind,
Powerful results.
We believe very strongly in the teachings and takeaways within our digital marketing department, and we stand behind these courses with the most heartfelt guarantee we can give.
Our satisfaction promise
We believe very strongly in the teachings and takeaways within our digital marketing department, and we stand behind these courses with the most heartfelt guarantee we can give.
Meaning, if you're not completely satisfied with the training you received and your go-forward skill set after doing the work, we'll work with you to make it right.
Meaning, if you're not completely satisfied with the training you received and your go-forward skill set after doing the work, we'll work with you to make it right.
What is the Canada Job Grant and how does it work?
The Canada Job Grant is part of the Government of Canada’s commitment to help ensure employees are being trained in high-demand areas.
In this case, that means timely social media, digital marketing and public relations skills that are imperative to the success of today’s businesses big and small.
1.
What is the grant amount?
For existing employees, employers are required to cover a minimum of one-third of direct training costs.
In select provinces, employers may be eligible for 100% coverage of training costs when creating a new role and hiring a new full-time employee.
Funds are available to an annual maximum of $10,000 per trainee and $300,000 per organization.
3.
What type of employers are eligible to access CJG funding for their employees?
Eligible employers differ from region to region, and we encourage you to research program qualifications in your jurisdiction.
Generally speaking, however, the following employers are eligible, if and when CJG funding is available:
• All private sector and non-profit employers
• First Nations and Métis Settlements
• Some Crown agencies in communities with a population of less than 100,000
4.
What are the qualifications for an employee? (i.e. 'trainee')
Eligible employees differ from region to region, and we encourage you to research program qualifications in your jurisdiction.
Generally speaking, however, the following employees are eligible, if and when CJG funding is available:
• New or existing employees that will fill current or future job vacancies
• Canadian citizens, permanent residents, or protected persons under the Immigration and Refugee Protection Act (Canada) entitled to work in Canada who are currently residing in the province in which they’re applying
5.
I've done my research, reached out to the funding agency in my region, and I believe I am eligible. What's my next step?
That's great to hear! We encourage you to follow the government links and begin your funding application. If, as part of your application, you are required to submit a program quote from Social School, please send us a request via the Contact Form on our Support Hub, and include the following information:
• Your name, company name, work email address and direct phone number
• The name of the Social School program for which you are applying for funding, including intended start date
• A quick description of what you are being asked to submit so we can ensure to send you the proper document(s)
*Please note that most Canada Job Grant applications require 30 days for processing, and do not allow you to register or purchase the program prior to receiving approval. Please also take into account our 5-day turnaround time on all custom quote requests.
6.
‘Existing Employees’ are defined as current full-time employees, and ‘New Employees’ are those who’ve been employed for four weeks or less, and were not full-time employed elsewhere for 30 days or more prior to being hired.
funding faq's
The amount of funding available varies by province, and in some locations, depending on whether the trainee is a new or existing employee. Further, there are certain regions where funding is unavailable at a given time.
Are you Canadian and full-time employed? Our certificate programs qualify for the federal and provincially-funded Canada Job Grant program – a funding initiative where employers and government share the cost of employee training and skills development.
Get funded, get skilled, get ahead.
Get Funded
The instructors are EXTREMELY approachable and genuinely care about you and they want to help you succeed. Kelly is creating something huge here and I will forever be a part of it."
"I joke that I don’t want to be left behind in this digital world."
"Since completing the Social Media Marketing Certificate, I have tripled my income in the social media space and have expanded my business offering to incorporate Public Relations, Brand Guides and Social Media Marketing Strategy.
"Social School was a game-changer for me."
GAL FRIDAY MARKETING
CHANTAL CROCKATT
The programs, tools and skills I learned through the certificate are still in daily use, and I have then taught my team those skills. I am a better business owner, marketer, photographer, designer and strategist as a result. I am forever in their debt."
"It changes so fast and I feel Social School is exactly what the world needs to be up to date on all things social media and more.
kim folkins
Equip yourself with the skills you need to soar on social.
now is the time
$995
$449
SINGLE PAYMENT OPTION
$159
x3 installments, DUE 30 DAYS APART
Self-Guided Online
Self-Guided Online
Live Online
a.
b.
$99
single PAYMENt option
Individual Courses
Self-Guided Online
Certificate Program
PAYMENT plan OPTION
Self-Guided Online
Live Online
Certificate Program
Certificate Program
per course
*Best value*
coming soon
Select individual courses, or dive into the 5-course certificate.
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